E-tribalized marketing?: the strategic implications of virtual communities of consumption

Kozinets, Robert V·1999·European Management Journal

DOI 10.1016/s0263-2373(99)00004-3

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Authors: Kozinets, R. V.
Venue: European Management Journal
Publisher: Elsevier BV
Published: 1999-06
Volume: 17
Issue: 3
Pages: 252-264
ISSN: 0263-2373 (ISSN-L)
DOI: 10.1016/s0263-2373(99)00004-3
OpenAlex: W2040332982
Cited by: 1,497
References: 0
FWCI: 45.57
Type: journal article
Language: en
Open access: closed

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