Consumer-to-consumer value within social networks
Abstract
The value literature emanating from within the marketing discipline consistently refers to value as a complex construct, not well understood (Arvidsson, 2011; Chang & Dibb, 2012; Gallarza, Gil-Saura, & Holbrook, 2011; Karababa & Kjeldgaard, 2014; Sanchez-Fernandez & Iniesta-Bonilla, 2007). Two clear streams of value literature are capturing the attention of marketing scholars at present. Firstly, the role of the consumer in the creation of value is fundamental to much of the recent value literature (Gronroos, 2011; McColl-Kennedy, Vargo, Dagger, Sweeney, & van Kasteren, 2012; Prahalad & Ramaswamy, 2002, 2004; Schau, Muniz, & Arnould, 2009;
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Through creating value by working with health care organizations, a patient can likely raise their feelings about the existential quality of life, improve the attainment of life goals, and support and reduce their psychological and physical distress.
“Through creating value by working with health care organizations, a patient can likely raise their feelings about the existential quality of life, improve the attainment of life goals, and support and reduce their psychological and physical distress [10].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [10]
With the rapid growth of social media technology, OHCs provide opportunities for fostering cocreation among the different stakeholders in health care.
“With the rapid growth of social media technology, OHCs provide opportunities for fostering cocreation among the different stakeholders in health care [10,40].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [10]
Health care organizations can extend a better understanding of various types of consumer value cocreation that is enabled by OHCs.
“Hence, health care organizations can extend a better understanding of various types of consumer value cocreation that is enabled by OHCs [10].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [10]
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Self-citation
- Authors
- Loane, S. S., & Webster, C. M.
- ORCID
- Webster, Cynthia M.
- Venue
- The Marketing Review
- Publisher
- Westburn Publishers
- Published
- 2014-12-31
- Volume
- 14
- Issue
- 4
- Pages
- 444-459
- ISSN
- 1469-347X (ISSN-L)
- OpenAlex
- W2318956179
- Cited by
- 26
- References
- 53
- Citations by year
- 2025: 1 · 2024: 1 · 2023: 4 · 2022: 7 · 2021: 6 · 2020: 1 · 2019: 2 · 2018: 3 · 2017: 1
- FWCI
- 1.07
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Marketing Review (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- social networks, value co-creation, consumer values, value creation, social media marketing
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