Cited by 322Nutrition, Health and Food BehaviorConsumer Packaging Perceptions and TrendsConsumer Attitudes and Food Labeling

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Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste

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Wansink, Brian, Kim, Junyong·2005·Journal of Nutrition Education and Behavior

DOI 10.1016/s1499-4046(06)60278-9

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Abstract

Objective It is often believed that people overeat the foods they like. We investigated whether environmental cues such as packaging and container size are so powerful that they can increase our intake of foods that are less palatable.Design, setting, and participants In a 2 x 2 between-subjects design, 158 moviegoers in Philadelphia (57.6% male; 28.7 years) were randomly given a medium (120 g) or a large (240 g) container of free popcorn that was either fresh or stale (14 days old). Following the movie, consumption measures were taken, along with measures of perceived taste.Outcome measures and results Moviegoers who were given fresh popcorn ate 45.3% more popcorn when it was given to them in large containers. This container-size influence is so powerful that even when the popcorn was disliked, people still ate 33.6% more popcorn when eating from a large container than from a medium-size container.Conclusions and implications Even when foods are not palatable, large packages and containers can lead to overeating. The silver lining of these findings may be that portion size can also be used to increase the consumption of less preferred healthful foods, such as raw vegetables.

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RETRACTED: Super Bowls: Serving Bowl Size and Food Consumption
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Authors: Wansink, B., & Kim, J.
Affiliations: Cornell University (US)
University of Central Florida (US)
Corresponding author: Wansink, Brian
ORCID: Wansink, Brian
Kim, Junyong
Venue: Journal of Nutrition Education and Behavior
Publisher: Elsevier BV
Published: 2005-09
Volume: 37
Issue: 5
Pages: 242-245
ISSN: 1499-4046 (ISSN-L)
DOI: 10.1016/s1499-4046(06)60278-9
OpenAlex: W2105214281
Cited by: 322
References: 9
Citations by year: 2026: 2 · 2025: 5 · 2024: 1 · 2023: 7 · 2022: 7 · 2021: 10 · 2020: 10 · 2019: 8 · 2018: 12 · 2017: 20 · 2016: 25 · 2015: 31 · 2014: 39 · 2013: 29 · 2012: 25
FWCI: 8.71
Type: journal article
Language: en
Open access: green
stars.library.ucf.edu
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Journal of Nutrition Education and Behavior (publishedVersion)
PubMed (publishedVersion)
Journal of International Crisis and Risk Communication Research (submittedVersion)
SSRN Electronic Journal (submittedVersion)
The Royal Society of Chemistry’s Journals, Books and Databases (The Royal Society of Chemistry) (submittedVersion)
Funders: University of Pennsylvania
University of Illinois at Urbana-Champaign
Topics: Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords: portion size, container size, overeating, food packaging, environmental cues, dietary intake, taste perception, palatability, snacking, popcorn, moviegoers
MeSH terms: Adolescent, Adult, Aged, Energy Intake, Eating, Female, Humans, Male, Middle Aged, Taste, Food Packaging

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Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste

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