Cited by 8,094Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesCognitive Science and Education Research

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Feeling and thinking: Preferences need no inferences.

Zajonc, R. B.·1980·American Psychologist

DOI 10.1037/0003-066x.35.2.151

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Abstract

ABSTRACT: Affect is considered by most contempo-rary theories to be postcognitive, that is, to occur only after considerable cognitive operations have been ac-complished. Yet a number of experimental results on preferences, attitudes, impression formation, and de-_ cision making, as well as some clinical phenomena, suggest that affective judgments may be fairly inde-pendent of, and precede in time, the sorts of percep-tual and cognitive operations commonly assumed to be the basis of these affective judgments. Affective re-actions to stimuli are often the very first reactions of the organism, and for lower organisms they are the dominant reactions. Affective reactions can occur without extensive perceptual and cognitive encoding, are made with greater confidence than cognitive judg-

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Authors: Zajonc, R. B.
Affiliations: University of Michigan (US)
Corresponding author: Zajonc, R. B.
Venue: American Psychologist
Publisher: American Psychological Association (APA)
Published: 1980-02
Volume: 35
Issue: 2
Pages: 151-175
ISSN: 0003-066X (ISSN-L)
1935-990X
DOI: 10.1037/0003-066x.35.2.151
OpenAlex: W2042276900
Cited by: 8,094
References: 146
Citations by year: 2026: 161 · 2025: 142 · 2024: 174 · 2023: 181 · 2022: 207 · 2021: 271 · 2020: 248 · 2019: 265 · 2018: 288 · 2017: 227 · 2016: 269 · 2015: 303 · 2014: 319 · 2013: 297 · 2012: 331
FWCI: 49.49
Type: journal article
Language: en
Open access: closed
Locations: American Psychologist (publishedVersion)
Topics: Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Life Sciences › Neuroscience › Cognitive Neuroscience › Cognitive Science and Education Research
Keywords: affect, affective judgment, preferences, attitudes, impression formation, decision-making, affective reactions, cognitive processes

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