The affect heuristic
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The inverse relation between expectations of risk and returns is consistent with judgments based on affect rather than reason.
“This pattern of an inverse relation between expectations of risk and returns is consistent with judgments based on aect, rather than reason (e.g., Slovic et al. 2004Slovic et al. , 2005Slovic et al. , 2007;;Finucane et al. 2000).”
From Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows (2019) · cites this paper as Slovic et al. 2007
Much evidence demonstrates the significant role of affect in human judgment.
“Much evidence demonstrates the significant role of affect in human judgment (Lerner et al., 2015; Loewenstein et al., 2001; Slovic et al., 2007).”
From Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot (2026) · cites this paper as Slovic et al., 2007
Cites
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“JUDGMENTS OF PROBABILITY, RELATIVE FREQUENCY, AND RISK The affect heuristic has much in common with the model of "risk as feelings" proposed by Loewenstein et al. (2001) and with dual process theories put forth by Epstein (1994), Sloman (1996), and others.”
Exposure and affect: Overview and meta-analysis of research, 1968–1987.
Bornstein, R. F. (1989) · Psychological Bulletin · doi:10.1037/0033-2909.106.2.265 · Cited by 1,970 · see citing works
The effect of severity of initiation on liking for a group.
Aronson, E., & Mills, J. (1959) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0047195 · Cited by 1,297 · see citing works
DAMASIO, A. (1990) · Behavioural Brain Research · doi:10.1016/0166-4328(90)90144-4 · Cited by 1,275 · see citing works
Generality of learned helplessness in man.
Hiroto, D. S., & Seligman, M. E. (1975) · Journal of Personality and Social Psychology · doi:10.1037/h0076270 · Cited by 896 · see citing works
Verification of forecasts expressed in terms of probability
BRIER, G. W. (1950) · Monthly Weather Review · doi:10.1175/1520-0493(1950)078%3c0001:vofeit%3e2.0.co;2
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Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows
HARTZMARK, S. M., & SUSSMAN, A. B. (2019) · The Journal of Finance · doi:10.1111/jofi.12841 · Cited by 1,607 · see citing works
Shiller, R. J. (2017) · American Economic Review · doi:10.1257/aer.107.4.967 · Cited by 1,004 · see citing works
Kehr, F., Kowatsch, T., Wentzel, D., & Fleisch, E. (2015) · Information Systems Journal · doi:10.1111/isj.12062 · Cited by 410 · see citing works
The Relationship Between Uncertainty and Affect
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Everyone I Don’t Like Is Biased: Affective Evaluations and the Bias Blind Spot
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“Finally, the affect heuristic, allowing emotions to bypass the deliberative chain [152], is supported by neuroimaging evidence that negative information activates more extensive cognitive networks, including the amygdala, requiring greater neural effort to overcome [153].”
- Authors
- Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G.
- Affiliations
- Decision Research (US)
- Corresponding author
- Slovic, Paul
- Venue
- European Journal of Operational Research
- Publisher
- Elsevier BV
- Published
- 2007-03
- Volume
- 177
- Issue
- 3
- Pages
- 1333-1352
- ISSN
- 0377-2217 (ISSN-L)
- OpenAlex
- W4246833228
- Cited by
- 1,537
- References
- 7
- Citations by year
- 2026: 171 · 2025: 153 · 2024: 116 · 2023: 123 · 2022: 125 · 2021: 139 · 2020: 115 · 2019: 95 · 2018: 104 · 2017: 88 · 2016: 73 · 2015: 63 · 2014: 45 · 2013: 40 · 2012: 27
- FWCI
- 3.12
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Operational Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Leadership, Behavior, and Decision-Making Studies
- Life Sciences › Neuroscience › Cognitive Neuroscience › Psychology of Moral and Emotional Judgment
- Keywords
- affect heuristic, affect, judgment and decision making, emotional responses, heuristic theory, positive and negative affect
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