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Does computer-synthesized speech manifest personality? Experimental tests of recognition, similarity-attraction, and consistency-attraction

Nass, Clifford, Lee, Kwan Min·2001·Journal of Experimental Psychology: Applied

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Abstract

Would people exhibit similarity-attraction and consistency-attraction toward unambiguously computer-generated speech even when personality is clearly not relevant? In Experiment 1, participants (extrovert or introvert) heard a synthesized voice (extrovert or introvert) on a book-buying Web site. Participants accurately recognized personality cues in text to speech and showed similarity-attraction in their evaluation of the computer voice, the book reviews, and the reviewer. Experiment 2, in a Web auction context, added personality of the text to the previous design. The results replicated Experiment 1 and demonstrated consistency (voice and text personality)-attraction. To maximize liking and trust, designers should set parameters, for example, words per minute or frequency range, that create a personality that is consistent with the user and the content being presented.

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Authors: Nass, C., & Lee, K. M.
Affiliations: Stanford University (US)
Venue: Journal of Experimental Psychology: Applied
Publisher: American Psychological Association (APA)
Published: 2001
Volume: 7
Issue: 3
Pages: 171-181
ISSN: 1076-898X (ISSN-L)
1939-2192
DOI: 10.1037/1076-898x.7.3.171
OpenAlex: W2164772857
Semantic Scholar: 97c709ce30c43e4333a89c78d4a48e7b4ce06693
Cited by: 522
References: 59
Citations by year: 2026: 12 · 2025: 29 · 2024: 27 · 2023: 29 · 2022: 37 · 2021: 44 · 2020: 34 · 2019: 27 · 2018: 24 · 2017: 16 · 2016: 22 · 2015: 18 · 2014: 22 · 2013: 19 · 2012: 15
FWCI: 9.65
Type: journal article
Language: en
Open access: closed
Locations: Journal of Experimental Psychology Applied (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords: similarity attraction, person perception, text-to-speech, trust, liking, online reviews, online auctions, extraversion-introversion, speech rate, frequency range
MeSH terms: Adolescent, Adult, Extraversion, Psychological, Female, Humans, Introversion, Psychological, Male, Social Perception, Speech Acoustics, Speech Perception, Internet

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Does computer-synthesized speech manifest personality? Experimental tests of recognition, similarity-attraction, and consistency-attraction

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