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Individual choice behavior: A theoretical analysis.
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“This follows the Bradley-Terry model (Bradley and Terry, 1952) for estimating score functions from pairwise preferences, and is the specialization of the Luce-Shephard choice rule (Luce, 2005; Shepard, 1957) to preferences over trajectory segments.”
From Deep reinforcement learning from human preferences (2017) · cites this paper as Luce, 2005
In the citing paper
“Research into human choice suggests that both explicit and implicit choices systematically vary based on context, especially the other options that are present when choosing [56–59].”
From Evolution and impact of bias in human and machine learning algorithm interaction (2020) · cites this paper as [56]
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“In this case, target selection probability is proportional to relative lexical activation, which is known as Luce’s (unbiased) choice rule (Luce, 1959).”
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“Models with probabilistic decision rules, like the model proposed by Luce (1959) , or the “elimination b y aspects” a pproach proposed by Tversky (1972), assume a deterministic utility and a probabilistic decision process.”
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“The Luce (1959) choice rule is conceptually related to this decision rule.”
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“The Luce model has been employed for market analysis in economics with reasonable success, notably in transportation planning where it has been used to forecast market penetration of new travel modes (see McFadden [1974; McFadden and Associates 1977]; for a survey of other empirical applications, see McFadden [1976]).”
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“Contemporary choice theory assumes that people make choices by maximizing a utility function that is decomposable into multiple contributors (Ben-Akiva and Lerman 1985; Luce 1959; McFadden 1986, 2001).”
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“The logit choice framework was originally developed by Luce (1959) and McFadden (1981).”
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Chapter 24 Econometric analysis of qualitative response models
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“These are multinomial logit models, based on the work of Lute (1959), multinomial probit models, based on the work of Thurstone (1927), and elimination models, based on the work of Tversky (1972).”
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“Action-values represent the desirabilities of actions and can be used to make choices ( Luce, 1959; Sutton and Barto, 1998).”
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“Although per March (1996) and Le Mens and Denrell (2011), risk”
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“is the "independence of irrelevant alternatives" assumption discussed by Luce (1959) and more recently by McFadden (1975) as the "red bus-blue bus" problem.”
BackgroundThe representation of economic value in the orbitofrontal cortex is invariant for changes of menu
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“Choice probabilities were then determined by applying the Luce choice rule (equivalent to the softmax function; Luce, 1959) to the activity values of the relevant units in the response layer (e.g., B and D units in the transitivity task): P 1 ey1/ ey1/ ey2/ , where P(1) is the probability of…”
MethodSeparate value comparison and learning mechanisms in macaque medial and lateral orbitofrontal cortex
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“What are the implications when consumers resort to simplifying decision-making heuristics, such as the availability and representativeness heuristics (see Tversky and Kahneman 1974)? What if consumers satisfice instead of optimize (see Simon 1982)? What if consumers are subject to “occasional” optimization errors (see…”
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“When there is no leadtime competition, most authors have used the linear model, the Cobb-Douglas model, the multi-nomial logit (MNL) model and the willingness-to-pay model to characterize the leadtime-dependent demand.”
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“To address this drawback, 2 McFadden (1978, 1980) have generalized the MNL model of Luce (1959) to a Generalized Extreme Value (GEV) model with a nested choice structure, which is also known as the Nested Logit model.”
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“For example, within airline RM, the simulation studies conducted by Belobaba and Hopperstad (1999) on the well known passenger origin and destination simulator (PODS) suggested the value of corrections to the independent demand model; more recently, Ratliff et al. (2008) and Vulcano et al. (2010) have demonstrated val…”
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“It is a simple form of menu independence, alternative to Luce’s IIA (Luce [19]):”
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“The P(x) likelihoods were normalized using the Luce Choice Axiom in order to yield normalized probability estimates.”
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“This could be modeled with something like the Luce-choice rule (Luce, 1959), which includes a temperature parameter controlling how “winner-take-all” the decision is.”
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“He demonstrated that including SA in the choice set reduced choices disproportionately more for A than for B, violating independence from irrelevant alternatives (Luce, 1959).”
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“This challenge extends to the ratio-of-strengths rule, signal detection models, and other choice models that satisfy simple scalability (Luce, 1959; Medin & Schaffer, 1978; Nosofsky, 1986).”
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“First, as with other well-known choice equations in psychology (eg, Luce, 1959 ; Thurstone, 1927 ), the choice of a particular link n is conditional on the utilities of other links.”
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“For example, the Luce (1959) choice model is a member”
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“FLMP utilizes a formula similar to Luce’s choice rule (Luce 1959) to describe how auditory and visual cues are combined.”
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“The model was presented with a pair of VOT and VL values, and identification responses were computed from the posterior probability for each category, which were then normalized using the Luce choice rule (Luce, 1959; temperature = 1) to obtain the proportion of ⁄ p ⁄ responses.”
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Diagnostic hypothesis generation and human judgment.
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“The probability that a hypothesis is sampled from this set is determined by its activation relative to the activation of all other hypotheses in semantic memory with positive activation (cf. Luce’s choice axiom; Luce, 1959).”
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“The relative odds of one alternative being chosen over a second should be independent of the presence or absence of an un-chosen third alternative [42].”
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Introduction to Attribute-Based Stated Choice Methods
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The derivation of subjective scales from just noticeable differences.
Luce, R. D., & Edwards, W. (1958) · Psychological Review · doi:10.1037/h0039821 · Cited by 215
Self-citationWeber, E. U., Böckenholt, U., Hilton, D., & Wallace, B. (1993) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/0278-7393.19.5.1151 · Cited by 235
“In analogy to Luce's (1959) pairwise choice model, which assumes that choice between two alternatives is a probabilistic function of the alternatives' selection strength, the ranking model assumes that the rank order in which diagnoses are generated (e.”
MethodPerceptual-cognitive universals as reflections of the world
Shepard, R. N. (2001) · Behavioral and Brain Sciences · doi:10.1017/s0140525x01000012 · Cited by 217
Lee, M. K., Kusbit, D., Kahng, A., Kim, J. T., Yuan, X., Chan, A., See, D., Noothigattu, R., Lee, S., Psomas, A., et al. (2019) · Proceedings of the ACM on Human-Computer Interaction · doi:10.1145/3359283 · Cited by 260
Transfer Program Complexity and the Take-Up of Social Benefits
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“Many Bayesian models make the assumption that this is how people select responses, based on a long tradition of behavioral models of choice (e.g., Luce, 1959).”
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“One of the most widely used models for this purpose is the Bradley-Terry-Luce (BTL) model [6,27], which predicts P ij , the probability of choosing T i over T j , as a function associated with the “true” ratings of the two quality levels: where u ( T i ) = log π ( T i ) is the estimated QoE score…”
MethodSTIMULI, REINFORCERS, AND BEHAVIOR: AN INTEGRATION
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“More generally one can consider a probabilistic choice rule – the so called Logit model [11] – such that P (si(t) = s) ∝ exp[ΓUs,i(t)], (see [12,6,7]).”
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“Both the logit and probit models can be derived from random utility models (Luce, 1959; and McFadden, 1974) with the same deterministic component and different error structures.”
MethodRent Seeking with Bounded Rationality: An Analysis of the All‐Pay Auction
Anderson, S. P., Goeree, J. K., & Holt, C. A. (1998) · Journal of Political Economy · doi:10.1086/250031 · Cited by 185
Metadata
- Authors
- Luce, R. D.
- Affiliations
- University of California, Irvine (US)
- Corresponding author
- Luce, R. Duncan
- Venue
- Dover Publications eBooks
- Publisher
- Dover Publications
- Published
- 2005
- OpenAlex
- W2094536313
- Cited by
- 1,157
- References
- 0
- Citations by year
- 2026: 5 · 2025: 14 · 2024: 18 · 2023: 36 · 2022: 27 · 2021: 55 · 2020: 43 · 2019: 51 · 2018: 45 · 2017: 35 · 2016: 48 · 2015: 81 · 2014: 74 · 2013: 68 · 2012: 53
- FWCI
- 20.89
- Type
- book
- Language
- en
- Open access
- closed
- Locations
- Dover Publications eBooks (publishedVersion)
- Funders
- National Science Foundation (NSF-G2803)
- Office of Naval Research (G-4506)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Theory and Institutions
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Experimental Behavioral Economics Studies
- Keywords
- decision-making, choice theory, consumer behavior, utility maximization
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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