Cited by 961Deception detection and forensic psychologyHealth, Education, and Physical CultureEmotion and Mood Recognition

Inference of attitudes from nonverbal communication in two channels.

Mehrabian, Albert, Ferris, Susan R.·1967·Journal of Consulting Psychology

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Registry

Crossref · 10.1037/h0024648

Cites

9 of 9 references verified0 citation errors · 0 not checkable

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  • The 7%-38%-55% rule established by Albert Mehrabian in 1967 states that 7% of communication is verbal, 38% is vocal, and 55% is visual.

    “The studies conducted by Albert Mehrabian in 1967 established the 7%-38%-55% rule, also known as the “3V rule”: 7% of the communication is verbal, 38% of the communication is vocal and 55% of the communication is visual [1].”
  • Nonverbal cues, rather than verbal utterances, are thought to carry most of the meaning when communicating feelings and attitudes.

    “Nonverbal cues, as opposed to verbal utterances, are thought to carry the majority of meaning when communicating messages regarding feelings and attitudes.”

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Authors
Mehrabian, A., & Ferris, S. R.
Affiliations
University of California, Los Angeles (US)
Venue
Journal of Consulting Psychology
Published
1967
Volume
31
Issue
3
Pages
248-252
ISSN
0095-8891 (ISSN-L)
OpenAlex
W2015463594
Cited by
952
References
9
Citations by year
2026: 26 · 2025: 48 · 2024: 49 · 2023: 70 · 2022: 45 · 2021: 54 · 2020: 79 · 2019: 36 · 2018: 39 · 2017: 36 · 2016: 34 · 2015: 37 · 2014: 21 · 2013: 31 · 2012: 36
FWCI
8.47
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Consulting Psychology (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
  • Social Sciences › Psychology › Social Psychology › Health, Education, and Physical Culture
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Emotion and Mood Recognition
Keywords
nonverbal communication, interpersonal perception, nonverbal cues
MeSH terms
Attitude, Communication, Facial Expression, Female, Humans, Verbal Behavior

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