Components of perceived risk in product purchase: A cross-validation.

Kaplan, Leon B., Szybillo, George J., Jacoby, Jacob·1974·Journal of Applied Psychology

DOI 10.1037/h0036657

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Authors: Kaplan, L. B., Szybillo, G. J., & Jacoby, J.
Venue: Journal of Applied Psychology
Publisher: American Psychological Association (APA)
Published: 1974-06
Volume: 59
Issue: 3
Pages: 287-291
ISSN: 0021-9010 (ISSN-L)
1939-1854
DOI: 10.1037/h0036657
OpenAlex: W2086211074
Cited by: 696
References: 0
FWCI: 4.95
Type: journal article
Language: en
Open access: closed

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