Changing value through cued approach: an automatic mechanism of behavior change
Open accessAbstract
It is believed that choice behavior reveals the underlying value of goods. The subjective values of stimuli can be changed through reward-based learning mechanisms as well as by modifying the description of the decision problem, but it has yet to be shown that preferences can be manipulated by perturbing intrinsic values of individual items. Here we show that the value of food items can be modulated by the concurrent presentation of an irrelevant auditory cue to which subjects must make a simple motor response (i.e., cue-approach training). Follow-up tests showed that the effects of this pairing on choice lasted at least 2 months after prolonged training. Eye-tracking during choice confirmed that cue-approach training increased attention to the cued items. Neuroimaging revealed the neural signature of a value change in the form of amplified preference-related activity in ventromedial prefrontal cortex.
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Subjective values potentially afford a more sensitive measure of capturing individual differences in motivation.
“However, preferences vary depending on subject-specific cost–benefit valuations, and SVs potentially afford a more sensitive measure of capturing individual differences in motivation [9, 22, 23, 45].”
From Neurocomputational mechanisms underlying subjective valuation of effort costs (2017) · cites this paper as [23]
Preferences vary depending on subject-specific cost-benefit valuations.
“However, preferences vary depending on subject-specific cost–benefit valuations, and SVs potentially afford a more sensitive measure of capturing individual differences in motivation [9, 22, 23, 45].”
From Neurocomputational mechanisms underlying subjective valuation of effort costs (2017) · cites this paper as [23]
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Background
- Authors
- Schonberg, T., Bakkour, A., Hover, A. M., Mumford, J. A., Nagar, L., Perez, J., & Poldrack, R. A.
- Affiliations
- The University of Texas at Austin (US)
- Venue
- Nature Neuroscience
- Published
- 2014-03-09
- Volume
- 17
- Issue
- 4
- Pages
- 625-630
- ISSN
- 1097-6256 (ISSN-L)
- 1546-1726
- PMC
- PMC4041518
- OpenAlex
- W2062003768
- Cited by
- 161
- References
- 61
- Citations by year
- 2026: 7 · 2025: 13 · 2024: 8 · 2023: 13 · 2022: 16 · 2021: 19 · 2020: 19 · 2019: 12 · 2018: 15 · 2017: 16 · 2016: 7 · 2015: 10 · 2014: 6
- FWCI
- 7.25
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Licence
- Locations
- Nature Neuroscience (publishedVersion)
- PubMed (publishedVersion)
- PubMed Central (acceptedVersion)
- Funders
- National Institute on Aging (R01AG041653)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
- Keywords
- subjective value, value change, reward learning, food preferences, ventromedial prefrontal cortex, attentional bias, choice behavior, auditory cues, motor response, eye tracking
- MeSH terms
- Adult, Auditory Perception, Choice Behavior, Cues, Eye Movements, Food, Humans, Magnetic Resonance Imaging, Psychomotor Performance, Time Factors, Prefrontal Cortex, Eye Movement Measurements, Functional Neuroimaging
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