Cited by 924Face Recognition and PerceptionEvolutionary Psychology and Human BehaviorAesthetic Perception and Analysis

The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.

Gaze bias both reflects and influences preference

Shimojo, Shinsuke, Simion, Claudiu, Shimojo, Eiko, Scheier, Christian·2003·Nature Neuroscience

Open this paper in CoChat — free account

Abstract

Emotions operate along the dimension of approach and aversion, and it is reasonable to assume that orienting behavior is intrinsically linked to emotionally involved processes such as preference decisions. Here we describe a gaze 'cascade effect' that was present when human observers were shown pairs of human faces and instructed to decide which face was more attractive. Their gaze was initially distributed evenly between the two stimuli, but then gradually shifted toward the face that they eventually chose. Gaze bias was significantly weaker in a face shape discrimination task. In a second series of experiments, manipulation of gaze duration, but not exposure duration alone, biased observers' preference decisions. We thus conclude that gaze is actively involved in preference formation. The gaze cascade effect was also present when participants compared abstract, unfamiliar shapes for attractiveness, suggesting that orienting and preference for objects in general are intrinsically linked in a positive feedback loop leading to the conscious choice.

Integrity signals

Registry

Crossref · 10.1038/nn1150

Cites

22 of 22 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
II.—WHAT IS AN EMOTION ?
JAMES, W. (1884) · Mind · doi:10.1093/mind/os-ix.34.188 · Cited by 3,446
The eyes have it: the neuroethology, function and evolution of social gaze
Emery, N. J. (2000) · Neuroscience & Biobehavioral Reviews · doi:10.1016/s0149-7634(00)00025-7 · Cited by 2,037
Gaze and eye contact: a research review
Kleinke, C. L. (1986) · Psychological Bulletin · doi:10.1037/0033-2909.100.1.78 · Cited by 1,455
Affective Discrimination of Stimuli That Cannot Be Recognized
Kunst-Wilson, W. R., & Zajonc, R. B. (1980) · Science · doi:10.1126/science.7352271 · Cited by 1,219
The Interaction of Cognitive and Physiological Determinants of Emotional State
Schachter, S. (1964) · Advances in experimental social psychology · doi:10.1016/s0065-2601(08)60048-9 · Cited by 1,186
What minds have in common is space: Spatial mechanisms serving joint visual attention in infancy
Butterworth, G. E., & Jarrett, N. (1991) · British Journal of Developmental Psychology · doi:10.1111/j.2044-835x.1991.tb00862.x · Cited by 937
Prototype-referenced shape encoding revealed by high-level aftereffects
Leopold, D. A., O’Toole, A. J., Vetter, T. R., & Blanz, V. (2001) · Nature Neuroscience · doi:10.1038/82947 · Cited by 875
Neural organization for the long-term memory of paired associates
Sakai, K., & Miyashita, Y. (1991) · Nature · doi:10.1038/354152a0 · Cited by 743
What Is an Emotion
James, W. (1977) · Williams & Wilkins eBooks · doi:10.1037/10735-001 · Cited by 661

Flagged first, then by citations

Show all 22 references

Sorted by citations

Items 301–400 of 920

Attentive interfaces for users with disabilities: eye gaze for intention and uncertainty estimation
Prendinger, H., Hyrskykari, A., Nakayama, M., Istance, H. O., Bee, N., & Takahasi, Y. (2009) · Universal Access in the Information Society · doi:10.1007/s10209-009-0144-5 · Cited by 23
Natural Tendency towards Beauty in Humans: Evidence from Binocular Rivalry
Mo, C., Xia, T., Qin, K., & Mo, L. (2016) · PLoS ONE · doi:10.1371/journal.pone.0150147 · Cited by 23
How to Conduct Valuable Marketing Research With Neurophysiological Tools
Alcañiz, J. E. B., Boksem, M. A. S., Casado‐Aranda, L., de Madariaga, J. G., Gier‐Reinartz, N. R., Guerreiro, J., Loureiro, S. M. C., Kakaria, S., Smidts, A., & Wedel, M. (2025) · Psychology and Marketing · doi:10.1002/mar.70002 · Cited by 24
The order of information processing alters economic gain-loss framing effects
Kwak, Y., & Huettel, S. A. (2017) · Acta Psychologica · doi:10.1016/j.actpsy.2017.11.013 · Cited by 22
Peripheral Visual Information Halves Attentional Choice Biases
Eum, B., Dolbier, S. Y., & Rangel, A. (2023) · Psychology Science · doi:10.1177/09567976231184878 · Cited by 11
Value-based decision making via sequential sampling with hierarchical competition and attentional modulation
Colas, J. T. (2017) · PLoS ONE · doi:10.1371/journal.pone.0186822 · Cited by 21
Relationship between preference and gaze in modified food using eye tracker
Yasui, Y., Tanaka, J., Kakudo, M., & Tanaka, M. (2019) · Journal of Prosthodontic Research · doi:10.1016/j.jpor.2018.11.011 · Cited by 22
Mechanisms for the Cognitive Processing of Attractiveness in Adult and Infant Faces: From the Evolutionary Perspective
Kou, H., Xie, Q., & Bi, T. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.00436 · Cited by 22
Heuristics and criterion setting during selective encoding in visual decision making: Evidence from eye movements
Schotter, E. R., Gerety, C., & Rayner, K. (2012) · Visual Cognition · doi:10.1080/13506285.2012.735719 · Cited by 21
Do you have to look where you go? Gaze behaviour during spatial decision making
Wiener, J. M., de Condappa, O., & Hölscher, C. (2011) · eScholarship (California Digital Library) · Cited by 22
The fundamentals of eye tracking part 6: working with areas of interest
Hooge, I. T. C., Nyström, M., Niehorster, D. C., Andersson, R., Foulsham, T., Nuthmann, A., & Hessels, R. S. (2026) · Behavior Research Methods · doi:10.3758/s13428-025-02937-3 · Cited by 22
Looking Time Predicts Choice but Not Aesthetic Value
Isham, E. A., & Geng, J. J. (2013) · PLoS ONE · doi:10.1371/journal.pone.0071698 · Cited by 22
Beliefs about Others’ Abilities Alter Learning from Observation
Selbing, I., & Olsson, A. (2017) · Scientific Reports · doi:10.1038/s41598-017-16307-3 · Cited by 19
Inferiority, not similarity of the decoy to target, is what drives the transfer of attention underlying the attraction effect: Evidence from an eye-tracking study with real choices.
Król, M. K., & Król, M. E. (2019) · Journal of Neuroscience Psychology and Economics · doi:10.1037/npe0000104 · Cited by 21
Loneliness Modulates Automatic Attention to Warm and Competent Faces: Preliminary Evidence From an Eye-Tracking Study
Saito, T. I., Motoki, K., Nouchi, R., Kawashima, R., & Sugiura, M. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.02967 · Cited by 24
The Consumer Neuroscience of Packaging
Spence, C. J., Velasco, C., & Petit, O. (2018) · Springer eBooks · doi:10.1007/978-3-319-94977-2_12 · Cited by 21
Blaming the victims of your own mistakes: How visual search accuracy influences evaluation of stimuli
Четвериков, А. А., Jóhannesson, Ó. I., & Kristjansson, A. K. (2014) · Cognition & Emotion · doi:10.1080/02699931.2014.968097 · Cited by 22
Attractiveness in the Eyes: A Possibility of Positive Loop between Transient Pupil Constriction and Facial Attraction
Liao, H., Kashino, M., & Shimojo, S. (2020) · Journal of Cognitive Neuroscience · doi:10.1162/jocn_a_01649 · Cited by 21
Transparent Windows on Food Packaging Do Not Always Capture Attention and Increase Purchase Intention
Ma, X., Zhuang, X., & Ma, G. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.593690 · Cited by 20
Proleader and antitrailer information distortion and their effects on choice and postchoice memory
DeKay, M. L., Miller, S. A., Schley, D. R., & Erford, B. M. (2014) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2014.07.003 · Cited by 22
Empathy Modulates the Rewarding Effect of Mimicry
Neufeld, J., & Chakrabarti, B. (2016) · Scientific Reports · doi:10.1038/srep27751 · Cited by 21
Socially Communicative Eye Contact and Gender Affect Memory
Lanthier, S. N., Jarick, M., Zhu, M. J. H., Byun, C. S. J., & Kingstone, A. F. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.01128 · Cited by 20
The power of last fixation: Biasing simple choices by gaze-contingent manipulation
Liu, H., Zhou, Y.-B., Wei, Z., & Jiang, C. (2020) · Acta Psychologica · doi:10.1016/j.actpsy.2020.103106 · Cited by 22
Influences of psychological factors on image color preferences evaluation
Shing‐Sheng, G., & Po‐Sung, H. (2010) · Color Research & Application · doi:10.1002/col.20570 · Cited by 20
Spacing of cue-approach training leads to better maintenance of behavioral change
Bakkour, A., Botvinik‐Nezer, R., Cohen, N., Hover, A. M., Poldrack, R. A., & Schönberg, T. (2018) · PLoS ONE · doi:10.1371/journal.pone.0201580 · Cited by 20
Attention as a source of variability in decision-making: Accounting for overall-value effects with diffusion modelsPreprint
Shevlin, B. R. K., & Krajbich, I. M. (2020) · PsyArXiv (OSF Preprints) · doi:10.1016/j.jmp.2021.102594 · Cited by 21
How information presentation formats influence usage behaviour of course management systems: flow diagram navigation versus menu navigation
Tang, P., Yao, Z., Luan, J., & Xiao, J. (2020) · Behaviour and Information Technology · doi:10.1080/0144929x.2020.1813331 · Cited by 19
Recognizing Decision-Making Using Eye Movement: A Case Study With Children
Rojas, J., Marín‐Morales, J., Azofra, J. M. A., & Contero, M. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.570470 · Cited by 19
Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product
Radón, A., Brannon, D. C., & Reardon, J. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102339 · Cited by 21
Utilising physiological data for augmenting travel choice models: methodological frameworks and directions of future research
Hancock, T. O., & Choudhury, C. F. (2023) · Transport Reviews · doi:10.1080/01441647.2023.2175274 · Cited by 18
The validation of online webcam-based eye-tracking: The replication of the cascade effect, the novelty preference, and the visual world paradigm
der Cruyssen, I. V., Ben‐Shakhar, G., Pertzov, Y., Guy, N., Cabooter, Q., Gunschera, L. J., & Verschuère, B. (2023) · Behavior Research Methods · doi:10.3758/s13428-023-02221-2 · Cited by 23
Do tourists notice social responsibility information?
Babakhani, N., Randle, M., & Dolničar, S. (2019) · Current Issues in Tourism · doi:10.1080/13683500.2018.1561653 · Cited by 19
Evaluative Processing of Food Images: Longer Viewing for Indecisive Preference Formation
Wolf, A., Ounjai, K., Takahashi, M., Kobayashi, S., Matsuda, T., & Lauwereyns, J. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.00608 · Cited by 19
Strategic gaze: an interactive eye-tracking study
Hausfeld, J., von Hesler, K., & Goldlücke, S. (2020) · Experimental Economics · doi:10.1007/s10683-020-09655-x · Cited by 19
A Study of How Information System Professionals Comprehend Indirect and Direct Speech Acts in Project Communication
Yin, C., & Kuo, F. (2013) · IEEE Transactions on Professional Communication · doi:10.1109/tpc.2013.2263648 · Cited by 19
Emotional communication in the context of joint attention for food stimuli: Effects on attentional and affective processing
Soussignan, R., Schaal, B., Boulanger, V., Garcia, S., & Jiang, T. (2014) · Biological Psychology · doi:10.1016/j.biopsycho.2014.12.006 · Cited by 21
Overconfident behavior in informational cascades: An eye-tracking study.
Innocenti, A., Rufa, A., & Semmoloni, J. (2010) · Journal of Neuroscience Psychology and Economics · doi:10.1037/a0018476 · Cited by 19
Implicit food associations as obstacles to healthy nutrition: the need for further research
Mai, R., Hoffmann, S., Helmert, J. R., Velichkovsky, B. M., Zahn, S., Jaros, D., Schwarz, P. E. H., & Rohm, H. (2011) · The British Journal of Diabetes · doi:10.1177/1474651411410725 · Cited by 19
A Biosocial Model of Affective Decision Making
Kitayama, S., & Tompson, S. (2015) · Advances in experimental social psychology · doi:10.1016/bs.aesp.2015.04.001 · Cited by 25
How relationship status and sociosexual orientation influence the link between facial attractiveness and visual attention
Mitrovic, A., Goller, J., Tinio, P. P. L., & Leder, H. (2018) · PLoS ONE · doi:10.1371/journal.pone.0207477 · Cited by 19
Unraveling information processes of decision-making with eye-tracking data
Ting, C.-C., & Gluth, S. (2024) · Frontiers in Behavioral Economics · doi:10.3389/frbhe.2024.1384713 · Cited by 29
A Review of Attractiveness Preferences in Infancy: From Faces to Objects
Damon, F., Mottier, H., Méary, D., & Pascalis, O. (2017) · Adaptive Human Behavior and Physiology · doi:10.1007/s40750-017-0071-2 · Cited by 20
How sequence learning unfolds: Insights from anticipatory eye movements
Tal, A., & Vakil, E. (2020) · Cognition · doi:10.1016/j.cognition.2020.104291 · Cited by 18
Predicting Decision-Making in Virtual Environments: An Eye Movement Analysis with Household Products
Palacios-Ibáñez, A., Marín‐Morales, J., Contero, M., & Alcañíz, M. (2023) · Applied Sciences · doi:10.3390/app13127124 · Cited by 18
Complexity aversion in risky choices and valuations: Moderators and possible causes
Oberholzer, Y., Olschewski, S., & Scheibehenne, B. (2023) · Journal of Economic Psychology · doi:10.1016/j.joep.2023.102681 · Cited by 18
Correlations between spatial skills: A test of the hunter-gatherer hypothesis
Hughes, M. A., Sulikowski, D., & Burke, D. (2014) · Journal of Evolutionary Psychology · doi:10.1556/jep.12.2014.1.2 · Cited by 18
More Than Meets the Eye: The Impact of Materialism on Information Selection During Luxury Choices
Audrin, C., Brosch, T., Sander, D., & Chanal, J. P. (2018) · Frontiers in Behavioral Neuroscience · doi:10.3389/fnbeh.2018.00172 · Cited by 32
Influence of reward learning on visual attention and eye movements in a naturalistic environment: A virtual reality study
Bourgeois, A., Badier, E., Baron, N., Carruzzo, F., & Vuilleumier, P. O. (2018) · PLoS ONE · doi:10.1371/journal.pone.0207990 · Cited by 20
The mere exposure effect is modulated by selective attention but not visual awareness
Huang, Y.-F., & Hsieh, P. (2013) · Vision Research · doi:10.1016/j.visres.2013.07.017 · Cited by 18
EyeFrame: real-time memory aid improves human multitasking via domain-general eye tracking procedures
Taylor, P. (2015) · Frontiers in ICT · doi:10.3389/fict.2015.00017 · Cited by 18
Trading Under the Influence: The Effects of Psychological Ownership on Economic Decision-Making
Dickert, S., Ashby, N. J. S., & Dickert, A. (2018) · Springer eBooks · doi:10.1007/978-3-319-77158-8_9 · Cited by 21
Differential temporal salience of earning and saving
Hu, K., Rosa, E. D., & Anderson, A. K. (2018) · Nature Communications · doi:10.1038/s41467-018-05201-9 · Cited by 19
Symmetric Multimodality Revisited: Unveiling Users' Physiological Activity
Prendinger, H., & Ishizuka, M. (2007) · IEEE Transactions on Industrial Electronics · doi:10.1109/tie.2007.891646 · Cited by 18
Fixation patterns in simple choice reflect optimal information samplingPreprint
Callaway, F., Rangel, A., & Griffiths, T. L. (2019) · PsyArXiv (OSF Preprints) · doi:10.31234/osf.io/57v6k · Cited by 20
How attractive is sustainability in products: A Systematic Review about eye-tracking studies on sustainability labels
Hoffmann, A., Stork, P., Madysa, M., & Borgianni, Y. (2025) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2025.102519 · Cited by 17
On the mutual relation between art experience and viewing time.
Brieber, D., Forster, M., & Leder, H. (2018) · Psychology of Aesthetics Creativity and the Arts · doi:10.1037/aca0000210 · Cited by 22
Measuring the Factors Influencing Purchasing Decisions: Evidence From Cursor Tracking and Cognitive Modeling
Fisher, G. (2023) · Management Science · doi:10.1287/mnsc.2022.4598 · Cited by 19
Using Immersive Virtual Reality to Study Road-Crossing Sustainability in Fleeting Moments of Space and Time
Torrens, P. M., & Kim, R. (2024) · Sustainability · doi:10.3390/su16031327 · Cited by 18
Gaze Bias in Preference Judgments by Younger and Older Adults
Saito, T. I., Nouchi, R., Kinjo, H., & Kawashima, R. (2017) · Frontiers in Aging Neuroscience · doi:10.3389/fnagi.2017.00285 · Cited by 17
Do adolescents always take more risks than adults? A within-subjects developmental study of context effects on decision making and processing
Rosenbaum, G. M., Venkatraman, V., Steinberg, L. D., & Chein, J. M. (2021) · PLoS ONE · doi:10.1371/journal.pone.0255102 · Cited by 21
Eye Fixations Indicate Men’s Preference for Female Breasts or Buttocks
Dagnino, B., Navajas, J., & Sigman, M. (2012) · Archives of Sexual Behavior · doi:10.1007/s10508-012-9945-3
Two systems drive attention to rewards
Kovach, C. K., Sutterer, M. J., Rushia, S. N., Teriakidis, A., & Jenison, R. L. (2014) · Frontiers in Psychology · doi:10.3389/fpsyg.2014.00046 · Cited by 18
Functional neuroimaging applications in marketing: some methodological and statistical considerations
Mostafa, M. M. (2014) · Qualitative Market Research An International Journal · doi:10.1108/qmr-06-2011-0003 · Cited by 21
Eye movements reflect adaptive predictions and predictive precision.
Bakst, L., & McGuire, J. T. (2020) · Journal of Experimental Psychology General · doi:10.1037/xge0000977 · Cited by 21
Looking behind eye-catching design: an eye-tracking study on wine bottle design preference
Merdian, P., Piroth, P., Rüger-Muck, E., & Raab, G. (2020) · International Journal of Wine Business Research · doi:10.1108/ijwbr-07-2019-0044 · Cited by 16
Fast and slow contributions to decision-making in corticostriatal circuits
Balewski, Z. Z., Knudsen, E. B., & Wallis, J. D. (2022) · Neuron · doi:10.1016/j.neuron.2022.04.005 · Cited by 18
The repulsion effect in preferential choice and its relation to perceptual choice
Spektor, M. S., Kellen, D., & Klauer, K. C. (2022) · Cognition · doi:10.1016/j.cognition.2022.105164 · Cited by 16
Gaze-dependent evidence accumulation predicts multi-alternative risky choice behaviour
Molter, F., Thomas, A. W., Huettel, S. A., Heekeren, H. R., & Mohr, P. N. C. (2022) · PLoS Computational Biology · doi:10.1371/journal.pcbi.1010283 · Cited by 26
Testing the consistency of preferences in discrete choice experiments: an eye tracking study
Segovia, M. S., & Palma, M. A. (2020) · European Review of Agricultural Economics · doi:10.1093/erae/jbaa024 · Cited by 16
A Preferential Role for Ventromedial Prefrontal Cortex in Assessing “the Value of the Whole” in Multiattribute Object Evaluation
Pelletier, G., Aridan, N., Fellows, L. K., & Schönberg, T. (2021) · Journal of Neuroscience · doi:10.1523/jneurosci.0241-21.2021 · Cited by 22
Healthy or not: Influencing attention to bias food choices
Schomaker, J., Vriens, M., & Jarva, H. A. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104384 · Cited by 21
The learning benefits of using eye trackers to enhance the geospatial abilities of elementary school students
Wang, H., Chen, Y., & Lin, C. (2013) · British Journal of Educational Technology · doi:10.1111/bjet.12011 · Cited by 16
Information Acquisition Differences between Experienced and Novice Time Trial Cyclists
Boya, M. N., Foulsham, T., Hettinga, F. J., PARRY, D., Williams, E. L., Jones, H. S., Sparks, S. A., Marchant, D., Ellison, P., Bridge, C. A., et al. (2017) · Medicine & Science in Sports & Exercise · doi:10.1249/mss.0000000000001304 · Cited by 16
A gaze bias with coarse spatial indexing during a gambling task
Zommara, N. M., Takahashi, M., Ounjai, K., & Lauwereyns, J. (2017) · Cognitive Neurodynamics · doi:10.1007/s11571-017-9463-z · Cited by 16
Guidance field: Potential field to guide users to target locations in virtual environments
Tanaka, R., Narumi, T., Tanikawa, T., & Hirose, M. (2016) · IEEE Symposium on 3D User Interfaces (3DUI) · doi:10.1109/3dui.2016.7460029 · Cited by 15
Ambivalence in decision making: An eye tracking study
Rosner, A., Basieva, I., Barqué-Duran, A., Glöckner, A., von Helversen, B., Khrennikov, A. Y., & Pothos, E. M. (2022) · Cognitive Psychology · doi:10.1016/j.cogpsych.2022.101464 · Cited by 16
Feasibility of Using Electrooculography-Based Eye-Trackers for Neuromarketing Applications
Ha, J., Choi, K., & Im, C. (2022) · IEEE Transactions on Instrumentation and Measurement · doi:10.1109/tim.2022.3217849 · Cited by 15
Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking
Zuschke, N. (2023) · Journal of Behavioral Decision Making · doi:10.1002/bdm.2320 · Cited by 14
Classification of Goal-Directed Search and Exploratory Search using Mobile Eye Tracking
Pfeiffer, J., Meißner, M., Prosiegel, J., & Pfeiffer, T. (2014) · University of Southern Denmark Research Portal (University of Southern Denmark) · Cited by 15
How the Geometry of Space Controls Visual Attention during Spatial Decision Making
Büchner, S. J., Hölscher, C., Konieczny, L., & Wiener, J. M. (2009) · eScholarship (California Digital Library) · Cited by 15
Emotional Gaze: The Effects of Gaze Direction on the Perception of Facial Emotions
Liang, J., Zou, Y., Liang, S.-Y., Wu, Y.-W., & Yan, W. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.684357 · Cited by 15
Visual processing of green zones in shared courtyards during renting decisions: An eye-tracking study
Kerimova, N., Sivokhin, P., Кодзокова, Д. Р., Nikogosyan, K., & Klucharev, V. A. (2022) · Urban forestry & urban greening · doi:10.1016/j.ufug.2022.127460 · Cited by 15
Collective Behaviour in Video Viewing: A Thermodynamic Analysis of Gaze Position
Burleson-Lesser, K., Morone, F., DeGuzman, P., Parra, L. C., & Makse, H. A. (2017) · PLoS ONE · doi:10.1371/journal.pone.0168995 · Cited by 15
Gaze-based infotainment agents
Prendinger, H., Eichner, T., André, E., & Ishizuka, M. (2007) · International Conference on Advances in Computer Entertainment Technology (ACE) · doi:10.1145/1255047.1255064 · Cited by 15
What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods
Shams, P. (2013) · KTH Publication Database DiVA (KTH Royal Institute of Technology) · Cited by 15
Salience
Bordalo, P., Gennaioli, N., & Shleifer, A. (2021) · National Bureau of Economic Research · doi:10.3386/w29274 · Cited by 17
Exploring the influence of urban art interventions on attraction and wellbeing: an empirical field experiment
Dehove, M., Mikuni, J., Podolin-Danner, N., Moser, M., Resch, B., Dörrzapf, L., Boehm, P. M., Prager, K., Leder, H., & Oberzaucher, E. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1409086 · Cited by 15
Using Eye Tracking to Explore Differences between High and Low Map-Based Spatial Ability
Sun, Y., Lu, X., & Wang, Y. (2020) · Journal of Geography · doi:10.1080/00221341.2020.1810301 · Cited by 15
Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture
Unger, M., Wedel, M., & Tuzhilin, A. (2023) · Data Mining and Knowledge Discovery · doi:10.1007/s10618-023-00989-7 · Cited by 16
Predecisional information search adaptively reduces three types of uncertainty
Spektor, M. S., & Wulff, D. U. (2024) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.2311714121 · Cited by 24
Numerical Analysis on Color Preference and Visual Comfort from Eye Tracking Technique
Ho, M., Chen, J., Huang, R.-Y., Shen, M.-H., Lu, M.-C., & Liu, C. (2015) · Mathematical Problems in Engineering · doi:10.1155/2015/861610 · Cited by 14
Products' Shared Visual Features Do Not Cancel in Consumer Decisions
Du, P., & MacDonald, E. F. (2015) · Journal of Mechanical Design · doi:10.1115/1.4030162 · Cited by 14
From willpower breakdown to the breakdown of the willpower model – The symmetry of self-control and impulsive behavior
Dewitte, S. (2012) · Journal of Economic Psychology · doi:10.1016/j.joep.2012.06.004 · Cited by 14
The effect of order of dwells on the first dwell gaze bias for eventually chosen items
Onuma, T., Penwannakul, Y., Fuchimoto, J., & Sakai, N. (2017) · PLoS ONE · doi:10.1371/journal.pone.0181641 · Cited by 14
Inferring task performance and confidence from displays of eye movements
Emhardt, S. N., van Wermeskerken, M., Scheiter, K., & van Gog, T. (2020) · Applied Cognitive Psychology · doi:10.1002/acp.3721 · Cited by 13
Early versus late time‐restricted feeding in adults at increased risk of developing type 2 diabetes: Is there an optimal time to eat for metabolic health?
Lynch, S., Johnston, J. D., & Robertson, M. D. (2020) · Nutrition Bulletin · doi:10.1111/nbu.12479 · Cited by 15
Watching diagnoses develop: Eye movements reveal symptom processing during diagnostic reasoning
Rosner, A., Krems, J. F., & Jahn, G. (2017) · Psychonomic Bulletin & Review · doi:10.3758/s13423-017-1294-8 · Cited by 14
Information foraging for perceptual decisions.
Ludwig, C. J. H., & Evens, D. R. (2016) · Journal of Experimental Psychology Human Perception & Performance · doi:10.1037/xhp0000299 · Cited by 12
There is more to attraction than meets the eye: Studying decoy‐induced attention allocation without eye tracking
Marini, M., Sapienza, A., & Fabio Paglieri, A. (2022) · Journal of Behavioral Decision Making · doi:10.1002/bdm.2299 · Cited by 13
When information security depends on font size: how the saliency of warnings affects protection behavior
Ebert, N., Ackermann, K. A., & Bearth, A. (2022) · Journal of Risk Research · doi:10.1080/13669877.2022.2142952 · Cited by 18

Authors: Shimojo, S., Simion, C., Shimojo, E., & Scheier, C.
Affiliations: California Institute of Technology (US)
Bunkyo Gakuin University (JP)
Venue: Nature Neuroscience
Publisher: Springer Science and Business Media LLC
Published: 2003-11-09
Volume: 6
Issue: 12
Pages: 1317-1322
ISSN: 1097-6256 (ISSN-L)
1546-1726
DOI: 10.1038/nn1150
OpenAlex: W2115276604
Cited by: 924
References: 22
Citations by year: 2026: 58 · 2025: 52 · 2024: 53 · 2023: 57 · 2022: 71 · 2021: 64 · 2020: 59 · 2019: 73 · 2018: 62 · 2017: 54 · 2016: 47 · 2015: 49 · 2014: 47 · 2013: 35 · 2012: 32
FWCI: 1.13
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (tdm)
Locations: Nature Neuroscience (publishedVersion)
PubMed (publishedVersion)
CaltechAUTHORS (California Institute of Technology) (submittedVersion)
Topics: Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
Keywords: gaze bias, cascading effects, preference formation, facial attractiveness, orienting, gaze duration, positive feedback loop, visual attention
MeSH terms: Choice Behavior, Discrimination, Psychological, Emotions, Fixation, Ocular, Humans, Photic Stimulation, Reaction Time, Statistics, Nonparametric

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Gaze bias both reflects and influences preference

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks