The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Effectiveness of Celebrity Endorsers
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Citations
Cites
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
Cited by
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, G. (1989) · Journal of Consumer Research · doi:10.1086/209217 · Cited by 3,196
Schouten, A. P., Janssen, L., & Verspaget, M. (2020) · International Journal of Advertising · doi:10.1080/02650487.2019.1634898 · Cited by 1,422
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000) · Journal of Advertising · doi:10.1080/00913367.2000.10673616 · Cited by 1,301
The development of initial trust in an online company by new customers
Koufaris, M., & Hampton-Sosa, W. (2004) · Information & Management · doi:10.1016/j.im.2003.08.004 · Cited by 1,114
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.12.002 · Cited by 581
Harris, J. L., Brownell, K. D., & Bargh, J. A. (2009) · Social Issues and Policy Review · doi:10.1111/j.1751-2409.2009.01015.x · Cited by 252
Choi, S. M., & Rifon, N. J. (2002) · Journal of Interactive Advertising · doi:10.1080/15252019.2002.10722064 · Cited by 248
Conceptualizing the Evolution and Future of Advertising
Kumar, V., & Gupta, S. (2016) · Journal of Advertising · doi:10.1080/00913367.2016.1199335 · Cited by 209
Mobile marketing: A literature review on its value for consumers and retailers
Ström, R., Vendel, M., & Bredican, J. (2014) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2013.12.003 · Cited by 208
Ilicic, J., & Webster, C. M. (2011) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2011.07.005 · Cited by 163
Star power: the evolution of celebrity endorsement research
Yang, W. (2018) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2016-0543 · Cited by 123
Appiah, O. (2006) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2006.10505192 · Cited by 122
Understanding Why Consumers Don't Skip Pre-Roll Video Ads
Campbell, C., Mattison Thompson, F., Grimm, P. E., & Robson, K. (2017) · Journal of Advertising · doi:10.1080/00913367.2017.1334249 · Cited by 112
Sidedness, commercial intent and expertise in blog advertising
Uribe, R., Buzeta, C., & Velásquez, M. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.102 · Cited by 109
Cha, M.-K., Yi, Y., & Lee, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.02.039 · Cited by 18
Metadata
- Authors
- Atkin, C., & Block, M.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1983-02
- Volume
- 23
- Issue
- 1
- Pages
- 57-61
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2795691675
- Cited by
- 657
- References
- 1
- FWCI
- 2.50
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
