The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
User experience in social commerce: in friends we trust
Abstract
Social commerce (s-commerce), a new form of commerce that involves using social media, has been rapidly developing. While the adoption of social technology is well studied, new theoretical development is needed to explain the specific characteristics of s-commerce and their interactions with the user. This study analyses consumer behaviours in s-commerce, focusing on the role of social influence in s-commerce. A model is created to validate the relationship between the subjective norm and trust, social support, attitude, and intention. The results of the model show that the subjective norm is a key behavioural antecedent to use s-commerce. In the extended model, the moderating and mediating effects of the subjective norm on relationships among variables were found to be significant. The new set of variables adapted from previous research can be s-commerce-specific, acting as factors that enhance attitudes and behavioural intentions in s-commerce. The implications of the findings are discussed in terms of building a theory of social interaction and providing practical insights into developing user-centered s-commerce as a platform.
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Cited by
The Role of Live Streaming in Building Consumer Trust and Engagement with Social Commerce Sellers
Wongkitrungrueng, A., & Assarut, N. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.08.032 · Cited by 1,477
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Consumer behavior in social commerce: A literature review
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Understanding social commerce: A systematic literature review and directions for further research
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A trust-risk perspective on social commerce use: an examination of the biasing role of habit
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Metadata
- Authors
- Shin, D.-H.
- Venue
- Behaviour & Information Technology
- Publisher
- Informa UK Limited
- Published
- 2013-01
- Volume
- 32
- Issue
- 1
- Pages
- 52-67
- ISSN
- 0144-929X (ISSN-L)
- 1362-3001
- OpenAlex
- W4242626507
- Cited by
- 285
- References
- 6
- FWCI
- 16.87
- Type
- journal article
- Language
- en
- Open access
- closed
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