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Cited by 285

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

User experience in social commerce: in friends we trust

Shin, Dong-Hee·2013·Behaviour & Information Technology
DOI 10.1080/0144929x.2012.692167
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Abstract

Social commerce (s-commerce), a new form of commerce that involves using social media, has been rapidly developing. While the adoption of social technology is well studied, new theoretical development is needed to explain the specific characteristics of s-commerce and their interactions with the user. This study analyses consumer behaviours in s-commerce, focusing on the role of social influence in s-commerce. A model is created to validate the relationship between the subjective norm and trust, social support, attitude, and intention. The results of the model show that the subjective norm is a key behavioural antecedent to use s-commerce. In the extended model, the moderating and mediating effects of the subjective norm on relationships among variables were found to be significant. The new set of variables adapted from previous research can be s-commerce-specific, acting as factors that enhance attitudes and behavioural intentions in s-commerce. The implications of the findings are discussed in terms of building a theory of social interaction and providing practical insights into developing user-centered s-commerce as a platform.

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Cited by

Metadata

Authors
Shin, D.-H.
Venue
Behaviour & Information Technology
Publisher
Informa UK Limited
Published
2013-01
Volume
32
Issue
1
Pages
52-67
ISSN
  • 0144-929X (ISSN-L)
  • 1362-3001
DOI
10.1080/0144929x.2012.692167
OpenAlex
W4242626507
Cited by
285
References
6
FWCI
16.87
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.