Cited by 622Sharing Economy and PlatformsKnowledge Management and SharingMedia and Digital Communication

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Sharing Versus Pseudo-Sharing in Web 2.0

Belk, Russell·2014·The Anthropologist

DOI 10.1080/09720073.2014.11891518

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Abstract

The Internet has opened up a new era in sharing. There has also been an explosion of studies and writings about sharing via the Internet. This includes a series of books, articles, and web discussions on the topic. However, many of these apparent cases of sharing are better characterized as pseudo-sharing — commodity exchanges wrapped in a vocabulary of sharing. The present paper reviews subsequent research and theorizing as well as controversies that have emerged surrounding sharing and what is best regarded as pseudo-sharing — a wolf-insheep’s-clothing phenomenon whereby commodity exchange and potential exploitation of consumer co-creators present themselves in the guise of sharing. The paper begins with a pair of vignettes that highlight some of the contested meanings of sharing. By detailing four types of pseudo-sharing and four types of sharing that are specifically enabled or enhanced by Internet technologies, the paper argues that pseudo-sharing is distinguished by the presence of profit motives, the absence of feelings of community, and expectations of reciprocity. It concludes with a discussion of theoretical, practical, and ethical implications of pseudo-sharing and offer suggestions for future research.

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“(Belk, 2014; van De Belt et al., 2010; van der Vaart and Drossaert, 2017; van der Vaart et al., 2013).”
A Systematic Review of Empirical Research on the Economic Impact of Peer-to-Peer Short-term Rental Accommodation on Tourist Destinations
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“Unlike Castellanos et al. (2022), Belk (2014: 11) thus labels Zipcar a form of ‘‘pseudo-shar-ing,’’ as it offers short-term rental access with no opportunity for collective ownership or simultaneous use.”
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“It involves questioning the taken-for-granted beliefs in existing research (Alvesson & Sandberg, 2011, 2013, 2014; Gkereda-kis & Constantinides, 2019).”
Influential
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Authors: Belk, R.
Affiliations: York University (CA)
Corresponding author: Belk, Russell
ORCID: Belk, Russell
Venue: The Anthropologist
Publisher: Kamla Raj Enterprises
Published: 2014-07
Volume: 18
Issue: 1
Pages: 7-23
ISSN: 0972-0073 (ISSN-L)
DOI: 10.1080/09720073.2014.11891518
OpenAlex: W2184849112
Cited by: 622
References: 98
Citations by year: 2026: 16 · 2025: 23 · 2024: 32 · 2023: 44 · 2022: 73 · 2021: 77 · 2020: 90 · 2019: 86 · 2018: 62 · 2017: 68 · 2016: 38 · 2015: 11 · 2014: 1
FWCI: 126.19
Type: journal article
Language: en
Open access: closed
Locations: The Anthropologist (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
Social Sciences › Decision Sciences › Information Systems and Management › Knowledge Management and Sharing
Social Sciences › Communication › Media and Digital Communication
Keywords: sharing, Web 2.0, commodity exchange, customer co-creation, profit motive, reciprocity, community, ethics of sharing, internet technologies

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Sharing Versus Pseudo-Sharing in Web 2.0

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