Cited by 53Social Media and PoliticsMedia Influence and PoliticsNews Media Framing and Political Communication

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Non-News Websites Expose People to More Political Content Than News Websites: Evidence from Browsing Data in Three Countries

Open access
Wojcieszak, Magdalena, Menchen-Trevino, Ericka, Clemm von Hohenberg, Bernhard, de Leeuw, Sjifra, Gonçalves, João, Davidson, Sam, Gonçalves, Alexandre·2024·Political Communication

Abstract

Most scholars focus on the prevalence and democratic effects of (partisan) news exposure. This focus misses large parts of online activities of a majority of politically disinterested citizens. Although political content also appears outside of news outlets and may profoundly shape public opinion, its prevalence and effects are under-studied at scale. This project combines three-wave panel survey data from three countries (total N = 7,266) with online behavioral data from the same participants (over 106M visits). We create a multi-lingual classifier to identify political content both in news and outside (e.g. in shopping or entertainment sites). We find that news consumption is infrequent: just 3.4% of participants' online browsing comprised visits to news sites. Only between 14% (NL) and 36% (US) of these visits were to news about politics. The overwhelming majority of participants' visits were to non-news sites. Although only 1.6\% of those visits related to politics, in absolute terms, citizens encounter politics more frequently outside of news than within news. Out of every 10 visits to political content, 3.4 come from news and 6.6 from non-news sites. Furthermore, exposure to political content outside news domains had the same - and in some cases stronger - associations with key democratic attitudes and behaviors as news exposure. These findings offer a comprehensive analysis of the online political (not solely news) ecosystem and demonstrate the importance of assessing the prevalence and effects of political content in non-news sources.

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  • Whether users are using their chronological or engagement-based timeline may have a large influence on their exposure to traditional news outlets.

    “Thus, whether users are using their chronlogical or engagement-based timeline may have a large influence on their exposure to traditional news outlets [53].”

    From Twitter's Algorithm: Amplifying Anger, Animosity, and Affective Polarization (2023) · cites this paper as [53]

    The Behavioral Measures section says the study could not access participants’ Facebook News Feeds or Twitter timelines; it measured visits to news organizations instead (page not provided). The provided passages and searches for chronological and engagement-based feeds contain no comparison of those timeline types or their influence on exposure to traditional news outlets. (LLM, conf=0.76)

    Experimental — accuracy not yet measured

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Metadata

Authors
Wojcieszak, M., Menchen-Trevino, E., Clemm von Hohenberg, B., de Leeuw, S., Gonçalves, J., Davidson, S., & Gonçalves, A.
Affiliations
  • University of California, Davis (US)
  • American University (US)
  • GESIS – Leibniz-Institute for the Social Sciences, Mannheim, Germany
  • Ministry of Finance (NL)
  • Erasmus University Rotterdam (NL)
  • University of Illinois Urbana-Champaign (US)
Corresponding author
Wojcieszak, Magdalena
Venue
Political Communication
Published
2023-08-10
Volume
41
Issue
1
Pages
129-151
ISSN
  • 1058-4609 (ISSN-L)
  • 1091-7675
OpenAlex
W4385724492
Cited by
53
References
7
Citations by year
2026: 16 · 2025: 15 · 2024: 17 · 2023: 5
FWCI
25.08
Type
journal article
Language
en
Open access
Locations
  • Political Communication (publishedVersion, cc-by-nc-nd)
  • PubMed Central (publishedVersion, cc-by-nc-nd)
  • PubMed (publishedVersion)
  • EUR Research Repository (Erasmus University Rotterdam) (submittedVersion, cc-by-nc-nd)
  • OSF Preprints (OSF Preprints) (submittedVersion, cc-by)
  • OSF Preprints (OSF Preprints) (submittedVersion)
Funders
The work was supported by the European Research Council
Topics
  • Social Sciences › Communication › Social Media and Politics
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
  • Social Sciences › Communication › News Media Framing and Political Communication
Keywords
online news consumption, political information seeking, democratic attitudes, democratic participation

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