The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here?
Abstract
Mass media campaigns have long been a tool for promoting public health. How effective are such campaigns in changing health-related attitudes and behaviors, however, and how has the literature in this area progressed over the past decade? The purpose of the current article is threefold. First, I discuss the importance of health mass media campaigns and raise the question of whether they are capable of effectively impacting public health. Second, I review the literature and discuss what we have learned about the effectiveness of campaigns over the past 10 years. Finally, I conclude with a discussion of possible avenues for the health campaign literature over the next 10 years. The overriding conclusion is the following: The literature is beginning to amass evidence that targeted, well-executed health mass media campaigns can have small-to-moderate effects not only on health knowledge, beliefs, and attitudes, but on behaviors as well, which can translate into major public health impact given the wide reach of mass media. Such impact can only be achieved, however, if principles of effective campaign design are carefully followed.
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Cited by
Use of mass media campaigns to change health behaviour
Wakefield, M. A., Loken, B., & Hornik, R. C. (2010) · The Lancet · doi:10.1016/s0140-6736(10)60809-4 · Cited by 2,485
Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions
Noar, S. M., Benac, C. N., & Harris, M. S. (2007) · Psychological Bulletin · doi:10.1037/0033-2909.133.4.673 · Cited by 2,136
Self-citationMaher, C. A., Lewis, L. K., Ferrar, K., Marshall, S., De Bourdeaudhuij, I., & Vandelanotte, C. (2014) · Journal of Medical Internet Research · doi:10.2196/jmir.2952 · Cited by 733
Behavioural strategies to reduce HIV transmission: how to make them work better
Coates, T. J., Richter, L., & Caceres, C. (2008) · The Lancet · doi:10.1016/s0140-6736(08)60886-7 · Cited by 760
Improving mental health literacy as a strategy to facilitate early intervention for mental disorders
Kelly, C. M., Jorm, A. F., & Wright, A. (2007) · Medical Journal of Australia · doi:10.5694/j.1326-5377.2007.tb01332.x · Cited by 598
Metadata
- Authors
- Noar, S. M.
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2006-01
- Volume
- 11
- Issue
- 1
- Pages
- 21-42
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W1973860140
- Cited by
- 855
- References
- 8
- FWCI
- 571.29
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
