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The Scarlet Letter Study: Five Days of Social Ostracism
Abstract
Over the course of 5 consecutive days, each author agreed to be ostracized for a day at work by the other four coauthors. All coauthors’ offices were in close proximity and were located solely on a single floor and wing of their academic building. Each morning, the name of that day's ostracized individual was drawn, and a scarlet letter “O” was placed above that individual's office door. Ostracizers were instructed to ignore the “Os” by not looking at them, speaking to them, or responding to anything they said. Open-ended individual event-contingent diaries were kept to record participants’ thoughts, feelings, and behaviors each time they were reminded of the ostracism. Despite foreknowledge and consent, attributional confusion surfaced and strong aversive reactions were reported. Findings are framed in terms of Williams's (1997) model of ostracism
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Individuals who seek control or recognition as a result of ostracism can exert control over others or force others to notice, even by being anti-social or aggressive.
“For instance, individuals who seek control or a desire to be recognized as a result of ostracism can exert control over other individuals, or force others to notice perhaps even by being anti-social or aggressive (Twenge, Baumeister, Tice, & Stucke, 2001;Williams et al., 2000a).”
From Ostracism increases social susceptibility (2008) · cites this paper as Williams et al., 2000a
The mental visualization cover story is emphasized so that Cyberball cannot be viewed as a task at which one can succeed or fail.
“These are the standard instruction for Cyberball, and the mental visualization cover story is emphasized so that it cannot be viewed as a task at which one can succeed or fail (Williams et al., 2000b;Williams & Jarvis, 2006).”
From Ostracism increases social susceptibility (2008) · cites this paper as Williams et al., 2000b
Cyberball has been used in several published studies.
“Cyberball has been used in several published studies (Eisenberger et al., 2003;Gonsalkorale & Williams, 2007;Williams et al., 2000;van Beest & Williams, 2006b;Zadro, Boland, & Richardson, 2006;Zadro et al., 2004).”
From Ostracism increases social susceptibility (2008) · cites this paper as Williams et al., 2000
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Cited by
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Cyberostracism: effects of being ignored over the Internet
Williams, K. D., Cheung, C. K. T., & Choi, W. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.5.748 · Cited by 2,276
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Self-citationOstracism increases social susceptibility
Carter‐Sowell, A. R., Chen, Z., & Williams, K. D. (2008) · Social Influence · doi:10.1080/15534510802204868 · Cited by 233
Self-citationLeckfor, C. M., Wood, N. R., Slatcher, R. B., & Hales, A. H. (2023) · Journal of Social and Personal Relationships · doi:10.1177/02654075221149955 · Cited by 30
What is (not) ghosting? A theoretical analysis via three key pillars
Schokkenbroek, J. M., Telari, A., Pancani, L., & Riva, P. (2025) · Computers in Human Behavior · doi:10.1016/j.chb.2025.108637 · Cited by 17
Metadata
- Authors
- Williams, K. D., Bernieri, F. J., Faulkner, S. L., Gada-Jain, N., & Grahe, J. E.
- Affiliations
- UNSW Sydney (AU)
- University of Toledo (US)
- Monmouth College (US)
- Venue
- Journal of Personal and Interpersonal Loss
- Publisher
- Informa UK Limited
- Published
- 2000-01
- Volume
- 5
- Issue
- 1
- Pages
- 19-63
- ISSN
- 1081-1443 (ISSN-L)
- OpenAlex
- W2003573008
- Cited by
- 105
- References
- 5
- Citations by year
- 2026: 1 · 2025: 6 · 2024: 14 · 2023: 7 · 2022: 7 · 2021: 10 · 2020: 2 · 2019: 5 · 2018: 5 · 2017: 4 · 2016: 4 · 2015: 8 · 2014: 4 · 2013: 6 · 2012: 5
- FWCI
- 1.42
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personal and Interpersonal Loss (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Social Sciences › Psychology › Social Psychology › Bullying, Victimization, and Aggression
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- ostracism, workplace ostracism
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