Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country
Abstract
This study explores the factors that affect e-commerce adoption in a developing country. It proposes a research model, based on perceived organizational e-readiness (POER) and perceived environmental e-readiness (PEER), that encompasses innovational, managerial, organizational, and environmental characteristics as determinants of e-commerce adoption and institutionalization. Based on survey data from 150 businesses in South Africa, it finds that initial e-commerce adoption is explained more by POER than by PEER, but PEER factors and POER commitment and governance variables explain the extent of institutionalization of e-commerce. The model links e-readiness to e-commerce adoption and suggests that a combination of PEER and POER factors affect e-commerce adoption. By implication, a multilevel model is essential to explicate the diffusion of e-commerce in developing countries. The results indicate that firms in developing countries should pay attention to both organizational and environmental considerations when making e-commerce adoption decisions. They also imply that investment in infrastructure development by governments and other agencies should go hand-in-hand with schemes for business development and managerial improvement at the organizational level.
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Literature commonly describes adoption and readiness only as two vaguely related concepts.
“However, literature commonly describes adoption and readiness only as two vaguely related concepts.”
From Ready or not, AI comes—an interview study of organizational AI readiness factors (2021) · cites this paper as Molla and Licker 2005
Integrative work to unveil the interdependencies between adoption and readiness is rare.
“Integrative work to unveil their interdependencies is rare (Molla and Licker 2005).”
From Ready or not, AI comes—an interview study of organizational AI readiness factors (2021) · cites this paper as Molla and Licker 2005
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- Authors
- Molla, A., & Licker, P. S.
- Affiliations
- University of Manchester (GB)
- Oakland University (US)
- ORCID
- Molla, Alemayehu
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2005-10
- Volume
- 10
- Issue
- 1
- Pages
- 83-110
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W2107827820
- Cited by
- 429
- References
- 69
- Citations by year
- 2026: 5 · 2025: 10 · 2024: 13 · 2023: 20 · 2022: 20 · 2021: 22 · 2020: 29 · 2019: 22 · 2018: 24 · 2017: 25 · 2016: 22 · 2015: 31 · 2014: 28 · 2013: 27 · 2012: 24
- FWCI
- 27.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Electronic Commerce (publishedVersion)
- RMIT Research Repository (RMIT University Library) (submittedVersion)
- Figshare (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Keywords
- e-commerce adoption, e-readiness, developing countries, organizational commitment, governance, multilevel models, South Africa
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