Cited by 22Digital Marketing and Social MediaTechnology Adoption and User BehaviourDiverse Aspects of Tourism Research

Acquiring travel-related information from mobile social networking services: What factors predict social networking services users’ perceived value and trust in Malaysia?

Mohd Suki, Norazah, Mohd Suki, Norbayah·2020·Journal of Marketing Communications

Abstract

The goal of this research is to predict which factors influence SNS users’ perceived value and trust in acquiring travel-related information from mobile social networking services (mobile SNS). Data were analysed via the Partial Least Square-Structural Equation Modelling (PLS-SEM) approach to examine the postulated research hypotheses. The PLS-SEM approach revealed that perceived enjoyment profoundly influenced SNS users’ perceived value of the travel-related information acquired from mobile SNS. Furthermore, perceived value was found as the strongest predictor of SNS users’ trust in acquiring travel-related information from mobile SNS. Users were able to accumulate a high volume of knowledge from other online users who shared a variety of travel-related information via SNS. This allows users to acquire substantial amounts of useful travel-related data from other online users using SNS while simultaneously, improving their interpersonal relationships. The empirical research findings provide some directions for managers in the tourism industry to follow, by applying the findings of this study to their marketing strategies. The study gains in importance, particularly after Facebook’s data privacy scandal with Cambridge Analytica. Directions for future research are offered.

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Crossref · 10.1080/13527266.2019.1569088

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  • Encountering perceived risks on a social media platform significantly reduces users' trust in acquiring information from that platform in general.

    “Furthermore, encountering perceived risks on a social media platform, such as coming across a seemingly fraudulent account, signifcantly reduced users' trust in acquiring information from that platform in general [74].”

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Authors
Mohd Suki, N., & Mohd Suki, N.
Affiliations
  • Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia
  • School of Creative Industry Management & Performing Arts, Universiti Utara Malaysia, Sintok, Malaysia
Venue
Journal of Marketing Communications
Published
2019-02-04
Volume
26
Issue
7
Pages
742-760
ISSN
  • 1352-7266 (ISSN-L)
  • 1466-4445
OpenAlex
W2913367745
Cited by
22
References
60
Citations by year
2025: 2 · 2024: 7 · 2023: 5 · 2022: 3 · 2021: 2 · 2019: 3
FWCI
4.03
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Communications (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Keywords
mobile social networking services, tourism information, perceived value, trust, perceived enjoyment, user-generated content, tourism marketing, Malaysia

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