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I do not believe you: how providing a source corrects health misperceptions across social media platforms

Vraga, Emily K., Bode, Leticia·2018·Information, Communication & Society

Abstract

Social media are often criticized as serving as a source of misinformation, but in this study we examine how they may also function to correct misperceptions on an emerging health issue. We use an experimental design to consider social correction that occurs via peers, testing both the type of correction (i.e., whether a source is provided or not) and the platform on which the correction ocratcurs (i.e., Facebook versus Twitter). Our results suggest that a source is necessary to correct misperceptions about the causes of the Zika virus on both Facebook and Twitter, but the mechanism by which such correction occurs differs across platforms. Implications for successful social media campaigns to address health misinformation are addressed.

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Metadata

Authors
Vraga, E. K., & Bode, L.
Venue
Information, Communication & Society
Published
2017-04-19
Volume
21
Issue
10
Pages
1337-1353
ISSN
  • 1369-118X (ISSN-L)
  • 1468-4462
OpenAlex
W2606128066
Cited by
302
References
12
FWCI
60.80
Type
journal article
Language
en
Open access
closed

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