The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews
Abstract
This research attempts to understand the mechanisms underlying the differential impacts of online consumer reviews, using the concept of cognitive personalization. In two experiments, the authors show that the level of cognitive personalization developed while reading an online review influences consumers’ purchase intentions. The level of cognitive personalization is a function of the reader’s affect intensity, the nature of the product reviewed (experience vs. search), and the content of the review (experiential vs. factual); in addition, the effect of cognitive personalization on purchase intention is moderated by valence (positive vs. negative).
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Cites
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Information and Consumer Behavior
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Personal Influence: The Part Played by People in the Flow of Mass Communications
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Research works printed but not linked: 5
- Blom J, 2000, CHI 2000 Conference on Human Factors in Computing Systems, ACM, 313
- Chaiken Shelly, 1987, Social Influence: The Ontario Symposium, 5, 3
- Larsen R.J., 1987, Journal of Personality and Social Psychology, 53, 767, 10.1037/0022-3514.53.4.767 · doi:10.1037/0022-3514.53.4.767
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Cited by
Buhalis, D., & Law, R. (2008) · Tourism Management · doi:10.1016/j.tourman.2008.01.005 · Cited by 3,823
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
What makes a useful online review? Implication for travel product websites
Liu, Z., & Park, S. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.020 · Cited by 963
Mao, Z., & Lyu, J. (2017) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-08-2016-0439 · Cited by 325
Chi, H.-H. (2011) · Journal of Interactive Advertising · doi:10.1080/15252019.2011.10722190 · Cited by 294
Metadata
- Authors
- Xia, L., & Bechwati, N. N.
- Venue
- Journal of Interactive Advertising
- Publisher
- Informa UK Limited
- Published
- 2008-09
- Volume
- 9
- Issue
- 1
- Pages
- 3-13
- ISSN
- 1525-2019 (ISSN-L)
- OpenAlex
- W2297423322
- Cited by
- 365
- References
- 38
- FWCI
- 48.79
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
