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Cultural difference in neural mechanisms of self-recognition
Open accessAbstract
Self-construals are different between Western and East Asian cultures in that the Western self emphasizes self-focused attention more, whereas the East Asian self stresses the fundamental social connections between people more. To investigate whether such cultural difference in self-related processing extends to face recognition, we recorded event-related potentials from British and Chinese subjects while they judged head orientations of their own face or a familiar face in visual displays. For the British, the own-face induced faster responses and a larger negative activity at 280-340 ms over the frontal-central area (N2) relative to the familiar face. In contrast, the Chinese showed weakened self-advantage in behavioral responses and reduced anterior N2 amplitude to the own-face compared with the familiar face. Our findings suggest that enhanced social salience of one's own face results in different neurocognitive processes of self-recognition in Western and Chinese cultures.
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“As may be expected, this N2 response has been shown to be reliably stronger for the self-face than for the faces of one's colleagues among the British participants.”
From Cultural neuroscience of the self: understanding the social grounding of the brain (2010) · cites this paper as Sui et al., 2009
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“Initial neural evidence is indicative of strong cultural effects on such processing (Park et al., 2009;Sui et al., 2009;Ishii et al., in press).”
From Cultural neuroscience of the self: understanding the social grounding of the brain (2010) · cites this paper as Sui et al., 2009
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“Importantly, this self-face advantage in N2 response was attenuated among Chinese participants (Sui et al., 2009).”
From Cultural neuroscience of the self: understanding the social grounding of the brain (2010) · cites this paper as Sui et al., 2009
In the citing paper
“self-other face recognition has been shown to be different across cultures (Liew et al., 2011; Sui et al., 2009).”
From The free-energy self: a predictive coding account of self-recognition (2014) · cites this paper as Sui et al., 2009
In the citing paper
“Indeed, Westerners show a greater self-bias on such tasks than East Asian individuals.”
From The free-energy self: a predictive coding account of self-recognition (2014) · cites this paper as Sui et al., 2009
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Metadata
- Authors
- Sui, J., Liu, C. H., & Han, S.
- Affiliations
- University of Hull (GB)
- Peking University (CN)
- Corresponding author
- Sui, Jie
- Han, Shihui
- Venue
- Social Neuroscience
- Publisher
- Informa UK Limited
- Published
- 2009-10
- Volume
- 4
- Issue
- 5
- Pages
- 402-411
- ISSN
- 1747-0919 (ISSN-L)
- 1747-0927
- PMC
- PMC3348608
- OpenAlex
- W2010653025
- Cited by
- 130
- References
- 32
- Citations by year
- 2026: 5 · 2025: 8 · 2024: 6 · 2023: 4 · 2022: 9 · 2021: 5 · 2020: 5 · 2019: 9 · 2018: 3 · 2017: 10 · 2016: 3 · 2015: 22 · 2014: 3 · 2013: 14 · 2012: 11
- FWCI
- 3.87
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Social Neuroscience (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- Funders
- Wellcome Trust (WT080851MA, 080851)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- self-recognition, face recognition (cognition), cultural differences, self-construal, N2 component, event-related potentials, social salience, self-focus
- MeSH terms
- Adolescent, Adult, Analysis of Variance, Brain Mapping, Cerebral Cortex, China, Cross-Cultural Comparison, Electroencephalography, England, Evoked Potentials, Visual, Face, Female, Humans, Male, Pattern Recognition, Visual, Photic Stimulation, Psychomotor Performance, Reaction Time, Self Concept, Statistics as Topic, Time Factors, Recognition, Psychology, Young Adult
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