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Rethinking AI anthropomorphism: A holistic conceptualization and scale across AI systems and service contexts

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Comparative Analysis of Per-Tourist and Total Carbon Emissions Generated in Hospitality and Tourism Sectors:Impact on Climate Change and Implications for Economy, Society, and Environment

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Drivers of and barriers to customer value co-creation behaviors in the robot-assisted restaurant context

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From virtual faces to real places: anthropomorphism and video content strategies for cross-cultural destination branding

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Customer Responses to Service Robot Anthropomorphism: An Integrative Perspective Based on Social Cognition and Intergroup Threat Theories

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Technology Adoption in Halal Crisis Management: A Bibliometric Study and Future Research Agenda

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Measuring the User Experience Toward ChatGPT for Sustainable Tourism Purposes

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Robotics in the Travel, Tourism, and Hospitality Sector: A Bibliometric Analysis of Publications from 2014 to 2023Preprint

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Revealing Immersive Guest Experiences (IGX) in the Hotel Industry Using Clustering Analysis

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Use of AI Tools in the Hospitality Industry

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Abdullah, N., Tarhini, A., Alam, M. M. D., Shaqsi, J. A., & Al‐Emran, M. (2026) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2026.101058

Research on virtual tour guide anthropomorphism based on the specificity of VR+tourism

Liao, G., Luo, D., Liu, S., Yang, C., Li, X., & Zhong, R. (2026) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2026.2711035

Anthropomorphism in service robots and consumer acceptance: investigating the relationship via a systematic literature review

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Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research

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The Sentient Shift—A Systematic Literature Review and Future Research Agenda on Anthropomorphized Service Agents in Tourism and Hospitality Industry

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O Hotel que nos remete a Pessoa: antropomorfização e personalidade da marca hoteleira

Ruppelt, H. (2021) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

A meta-analysis of anthropomorphism of artificial intelligence in tourism

Yu, Y., Yang, Z., Sun, Z., Zhao, Z., & Fu, M. (2025) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2025.2486014 · Cited by 24 · see citing works

Anthropomorphism and its implications for advertising hotel brands

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