Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 1,119

The DOI matches its Crossref record.

The Power of Feelings in Understanding Advertising Effects

Edell, Julie A., Burke, Marian Chapman·1987·Journal of Consumer Research
DOI 10.1086/209124
Open this paper in CoChat — free account

Abstract

This research investigates the role of feelings in understanding advertising effects. We conducted two studies to examine (1) whether feelings occur as a result of viewing television commercials, (2) the relative importance of feelings and judgments of the ad's characteristics on several advertising outcomes, and (3) the variation in the importance of feelings given different ad characteristics. We found that (1) negative and positive feelings co-occur; (2) both are important predictors of the ad's effectiveness; (3) feelings contribute uniquely to attitude toward the ad, beliefs about the brand's attributes, and attitude toward the brand; and (4) the relative importance of feelings and judgments of the ad's characteristics varies based on the extent to which the ad is transformational and informational.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1086/209124

Cites

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cited by

Metadata

Authors
Edell, J. A., & Burke, M. C.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1987-12
Volume
14
Issue
3
Pages
421
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209124
OpenAlex
W2037357256
Cited by
1,119
References
0
FWCI
42.71
Type
journal article
Language
en
Open access
closed

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.