The DOI matches its Crossref record; 44 of the 46 references it cites were found in a registry or an index.
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Abstract
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g., “the majority of guests reuse their towels”) proved superior to a traditional appeal widely used by hotels that focused solely on environmental protection. Moreover, normative appeals were most effective when describing group behavior that occurred in the setting that most closely matched individuals' immediate situational circumstances (e.g., “the majority of guests in this room reuse their towels”), which we refer to as provincial norms. Theoretical and practical implications for managing proenvironmental efforts are discussed.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Goldstein et al. (2008) have also tested whether norms that came from different identities had differing effects on towel reuse. They found that it was the norms that relate to the most relevant and proximal identity—past guests of the participants’ current hotel room – that had the most influence on towel reuse.”
From A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities (2016) · cites this paper as Goldstein et al. (2008)
In the citing paper
“The independent and interactive effects of these norms has been demonstrated in the environmental domain including in relation to littering (Cialdini et al., 1990), towel reuse in hotels (Goldstein et al., 2008), energy conservation behavior (Nolan et al., 2008; Dwyer et al., 2015), recycling behavior (Fornara et al., 2011; Long et al., 2014; Schwab et al., 2014), eco-friendly consumer behavior (K”
From A Social Identity Analysis of Climate Change and Environmental Attitudes and Behaviors: Insights and Opportunities (2016) · cites this paper as Goldstein et al., 2008
In the citing paper
“Notice that many of the experiments just mentioned were field studies, that is, they were conducted in naturalistic contexts ensuring high ecological validity (see Schultz et al. [2007]; Goldstein et al. [2008]; Gerber and Rogers [2009]; Hallsworth et al. [2017]; Sparkman and Walton [2017]).”
From Science Communication and the Problematic Impact of Descriptive Norms (2023) · cites this paper as Goldstein et al. [2008]
In the citing paper
“In another study, hotel guests informed that most people reuse their hotel towels were subsequently significantly more likely to do so than guests given environmental reasons for that action (Goldstein et al. [2008]).”
From Science Communication and the Problematic Impact of Descriptive Norms (2023) · cites this paper as Goldstein et al. [2008]
In the citing paper
“many of the experiments on descriptive norms discussed earlier can in fact be viewed as involving actual instances of PST on their own: they involve public (descriptive-norms conveying) claims by scientific or otherwise authoritative sources about negative features”
From Science Communication and the Problematic Impact of Descriptive Norms (2023) · cites this paper as Goldstein et al. [2008]
Citations
Cites
A theory of social comparison processes
Festinger, L. (1954) · Human Relations · doi:10.1177/001872675400700202 · Cited by 20,926
The psychology of interpersonal relations
Heider, F. (1958) · American Sociological Review · doi:10.2307/2089062 · Cited by 17,189
Social Influence: Compliance and Conformity
Cialdini, R. B., & Goldstein, N. J. (2004) · Annual Review of Psychology · doi:10.1146/annurev.psych.55.090902.142015 · Cited by 6,077
Self-citation(1978) · Cited by 5,009
The Constructive, Destructive, and Reconstructive Power of Social Norms
Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007) · Psychological Science · doi:10.1111/j.1467-9280.2007.01917.x · Cited by 3,643
Self-citationCialdini, R. B., Kallgren, C. A., & Reno, R. R. (1991) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60330-5 · Cited by 3,143
Self-citationMeasurement of Consumer Susceptibility to Interpersonal Influence
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989) · Journal of Consumer Research · doi:10.1086/209186 · Cited by 2,320
Kelman, H. C. (1961) · Public Opinion Quarterly · doi:10.1086/266996 · Cited by 2,181
Reference Group Influence on Product and Brand Purchase Decisions
Bearden, W. O., & Etzel, M. J. (1982) · Journal of Consumer Research · doi:10.1086/208911 · Cited by 1,954
Group norms and the attitude-behavior relationship: A role for group identification
Terry, D. J., & Hogg, M. A. (1996) · Personality and Social Psychology Bulletin · doi:10.1177/0146167296228002 · Cited by 1,444
Flagged first, then by citations
2 of the 46 references couldn’t be matched to a known paper.
Cited by
Sorted by citations
Items 2,001–2,100 of 3,208
Actor engagement behaviors as forms of institutional work: insights from a food waste setting
Genc, T. O., Wilson, J., Alexander, M., & Conduit, J. (2025) · Journal of service management · doi:10.1108/josm-03-2023-0105 · Cited by 4
Doudkin, A. A., Pataranutaporn, P., & Maes, P. (2025) · ACM Conference on Conversational User Interfaces (CUI) · doi:10.1145/3719160.3736610 · Cited by 4
Technology-induced sustainability paradox: A Marxist’s critique of water conservation in hotels
Arhin, A. K. (2025) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2025.104386 · Cited by 4
Kreeratiratanalak, A., & Panyagometh, A. (2025) · Sustainability · doi:10.3390/su17167393 · Cited by 5
Greene, D., Birenboim, A., Zinn, A. K., Portmann, M., Pandey, Y., Grün, B., & Dolničar, S. (2025) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2025.102811 · Cited by 9
Jamšek, S., & Culiberg, B. (2025) · Journal of Social Marketing · doi:10.1108/jsocm-02-2025-0037 · Cited by 4
Schlegelmilch, B. B., & Teerakapibal, S. (2025) · Sustainability · doi:10.3390/su172210239 · Cited by 5
“Both types have been shown to influence diverse pro-environmental behaviors, including hotel towel reuse [7], energy conservation [35,36], litter prevention [32], recycling and green product purchases [37,38], plastic bag reduction [39], packaging choices [40], and responses to environmental…”
From ‘Me’ to ‘We’: the psychology behind future collective action for wetland sustainability
Valizadeh, N., Le, T. T., & Bazrafkan, K. (2025) · Scientific Reports · doi:10.1038/s41598-025-26295-4 · Cited by 6
“A large body of literature has been conducted on the role of social and subjective norms and their influence on shaping the behavior of people in different societies 51–53 .”
Sustainability under pressure: green mindfulness as a response to tourism's current challenges
Pham, V. K., & Giao, L. L. P. (2026) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-09-2025-1100 · Cited by 5
Goedertier, F., Weijters, B., & Vanpaemel, P. (2023) · Sustainability · doi:10.3390/su152416571 · Cited by 4
“Social comparison research suggests that both similarity and dissimilarity can be successful drivers of group comparison [34,42,44–46].”
BackgroundMethodInfluentialHome environments in an age of precarity
Stokols, D., & Barankevich, R. (2024) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2024.102447 · Cited by 4
Communicating default changes to hotel room cleaning without reducing guest satisfaction
Zinn, A. K., Greene, D., & Dolničar, S. (2024) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2024.144266 · Cited by 4
Dolničar, S., Greene, D., & Zinn, A. K. (2024) · Current Issues in Tourism · doi:10.1080/13683500.2024.2440625 · Cited by 4
“…includes those that focus on changing environmental beliefs (e.g. advertisements that outline the negative environmental impacts of air travel) or normative beliefs (e.g. messages outlining how others typically behave; ‘the majority of guests reuse their towel’; Goldstein et al., 2008, p. 427).”
Benito, O. P., Prasetyo, Y. T., Liao, J.-H., Belmonte, Z. J. A., Cahigas, M. M. L., Nadlifatin, R., & Gumasing, M. J. J. (2024) · Acta Psychologica · doi:10.1016/j.actpsy.2024.104671 · Cited by 4
The Human Side of Sustainability: Behavioural Economics in Climate Action and Neutrality
Trivedi, A., Juyal, S. A., & Kandpal, V. (2025) · Climate change management · doi:10.1007/978-3-031-83250-5_15 · Cited by 4
Effects of peer comparisons on low-promotability tasks: Evidence from a university field experiment
Villas‐Boas, S. B., Taylor, R., & Deakin, E. A. (2018) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2018.12.005 · Cited by 4
“, 2015), voter turnout (Gerber and Rogers, 2009), and towel reuse by hotel guests (Goldstein et al., 2008).”
BackgroundDifferences in Perception and Engagement of Sustainable Behavior and the Effects of Gender
Parente, J. M., Kesharwani, R., & Reitz, E. (2021) · Sustainability and Climate Change · doi:10.1089/scc.2020.0080 · Cited by 4
Perilaku Ramah Lingkungan Anggota Kepolisian Negara Republik Indonesia: Sebuah Tinjauan Literatur
Kurniawan, A. H. A. T. (2022) · Jurnal Ilmu Kepolisian · doi:10.35879/jik.v15i3.344 · Cited by 4
What Is Disruptive Communication, and Why Might It Be Necessary?
Klöckner, C. A., & Löfström, E. (2022) · Psychology and our planet · doi:10.1007/978-3-031-17165-9_1 · Cited by 4
Lalot, F., & Abrams, D. (2023) · Zeitschrift für Psychologie · doi:10.1027/2151-2604/a000524 · Cited by 4
An experimental investigation into whether choice architecture interventions are considered ethical
Turetski, D., Rondina, R., Hutchings, J., Feng, B., & Soman, D. (2023) · Scientific Reports · doi:10.1038/s41598-023-44604-7 · Cited by 6
“For example, default options have been used to increase vaccination rates 26 , as well as retirement savings plan contributions 27 , and social norm messages have been used to improve pro-environmental behaviours 28,29 and healthy eating behaviours 30 .”
Balawi, A., & Ayoub, A. (2023) · Modern Management Review · doi:10.7862/rz.2023.mmr.22 · Cited by 4
“Moreover, several studies used examples of behavioural nudges to influence participants' decisions (Goldstein et al., 2008; Salmon et al., 2015).”
BackgroundMore than just your name: Public donations drive inferences of egoistic and altruistic motives
Chapman, L. M., Valenzuela, A., & Vohs, K. D. (2024) · Psychology and Marketing · doi:10.1002/mar.22015 · Cited by 4
“Indeed, people become more likely to perform desirable behaviors when they have information about who specifically performed them (Goldstein et al., 2008).”
Zhang, Y., Zhang, Y., Li, X., & Zhao, C.-Y. (2024) · Current Psychology · doi:10.1007/s12144-024-06085-3 · Cited by 5
“Therefore, the field investigation which is advantagous in its high external validity since its measurements of the real human behaviors (Goldstein et al., 2008; Gneezy, 2017; Mair & Bergin-Seers, 2010) thus is conducted as the study 3 as the make-up for the shortcomings of the laboratory…”
The role of social norms, intergroup contact, and ingroup favoritism in weight stigma
Standen, E. C., Ward, A. C., & Mann, T. L. (2024) · PLoS ONE · doi:10.1371/journal.pone.0305080 · Cited by 4
Gruda, D., & Hanges, P. J. (2024) · PLOS Climate · doi:10.1371/journal.pclm.0000407 · Cited by 4
Shao, C.-P. (2024) · Kybernetes · doi:10.1108/k-07-2024-1762 · Cited by 4
Lamberti, G., Andreu, J. L. I., Belbeze, M. P. L., & Criado, J. R. (2025) · Journal of International Consumer Marketing · doi:10.1080/08961530.2025.2487799 · Cited by 4
“Social influence significantly affects behavior through social norms and identity signaling (Cialdini, Reno, and Kallgren 1990; Goldstein, Cialdini, and Griskevicius 2008), while habit formation, supported by prompts and incentives, is essential to fostering repeated sustainable actions (Kurz et…”
The landscape of green consumption research: a systematic panoramic review
Fatema, B. (2025) · Journal of responsible production and consumption. · doi:10.1108/jrpc-11-2024-0061 · Cited by 7
“Hi, I’m Terri Towel. Please Reuse Me.” Can Anthropomorphizing Towels Prompt Tourists to Reuse Them?
Greene, D., Zinn, A. K., Demeter, C., & Dolničar, S. (2025) · Journal of Travel Research · doi:10.1177/00472875251349233 · Cited by 8
“You can show your respect for nature by reusing your towels during your stay ,’’ Bohner & Schlu¨ter, 2014) or social norms (e.g., ‘‘ the majority of guests reuse their towels ,’’ Goldstein et al., 2008) via messages.”
InfluentialSaha, B., Nahar, L., Rahman, M. M., Kashifi, M. T., Rahman, M. S., & Rahman, S. M. (2025) · Environment Development and Sustainability · doi:10.1007/s10668-025-06598-2 · Cited by 5
The mediating role of Home Energy Management Systems
Dam, S. S. V., Bakker, C. A., & van Hal, J. D. M. (2009) · Data Archiving and Networked Services (DANS) · Cited by 4
Question Order Effects in Sustainable Behavior Norm Measurement: Gender Differences
Poškus, M. S., & Sadauskaitė, R. (2015) · Psichologija · doi:10.15388/psichol.2015.51.8256 · Cited by 4
The “Less-Is-More” Effect in Group Decision Making
Luan, S., Katsikopoulos, K. V., & Reimer, T. O. (2012) · Oxford University Press eBooks · doi:10.1093/acprof:oso/9780195388435.003.0010 · Cited by 4
Musgrove, C. F., Choi, P., & Cox, K. C. (2016) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-26647-3_206 · Cited by 5
Preferences and Their Implication for Policy, Health and Wellbeing
Vlaev, I., & Darzi, A. W. (2011) · Elsevier eBooks · doi:10.1016/b978-0-12-381431-9.00024-3 · Cited by 6
Using Pro-Environmental Information to Modify Conservation Behavior: Paper Recycling and Reuse
Wichmann, B., Luckert, M. K., Bissonnette, K., et al. (2017) · Recycling · doi:10.3390/recycling2010005 · Cited by 4
“Other studies have shown that information campaigns can be effective in promoting environmental conservation behavior, such as reduced water use [5–8], reduced bottled water consumption [9], increased re-use of hotel towels [10], reduced electric energy consumption [1,11], and increased sustainable transportation beha…”
BackgroundThe impact of information on animal product consumption
Hennessy, S. R. (2016) · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign) · Cited by 4
Leveraging Social Norms and Implementation Intentions for Better Health
Liu, C., Wang, W., Gao, G. G., & Agarwal, R. (2017) · Lecture notes in computer science · doi:10.1007/978-3-319-67964-8_1 · Cited by 4
Community Mobilization: A Community-Wide Approach to Promoting Adolescent Sexual Health
Greenberg, S. E., Davis, L., Tutt, C., et al. (2017) · Journal of Applied Research on Children Informing Policy for Children at Risk · doi:10.58464/2155-5834.1342 · Cited by 4
Kim, Y., & Reeck, C. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.02353 · Cited by 5
Dubois, D., Farolfi, S., Nguyen‐Van, P., et al. (2020) · PLoS ONE · doi:10.1371/journal.pone.0240212 · Cited by 4
Lehrer, D., Vasudev, J., & Kaam, S. (2012) · eScholarship (California Digital Library) · Cited by 4
Rieger, A., & Schor, J. B. (2021) · Handbooks of sociology and social research · doi:10.1007/978-3-030-77712-8_5 · Cited by 4
Reich, L., Mahr, L. A. M., Vacondio, M., & Khalid, A. S. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.854747 · Cited by 2
“Conformity can foster one’s social acceptance, and others can serve as a source of information on what is more effective to do in a given situation (Cialdini and Goldstein, 2004), especially if a situation is new, ambiguous, or uncertain (Goldstein et al., 2008).”
BackgroundTaming complex problems using the problem‐solution‐impact research process model
Machin, J. E., Adkins, N. R., Chan-Park, C. Y., et al. (2022) · Journal of Consumer Affairs · doi:10.1111/joca.12469 · Cited by 4
The power of coworkers: the incidental effect of workplace green behavior on green consumption
Yao, F. (2023) · Current Psychology · doi:10.1007/s12144-023-04774-z · Cited by 4
“…factors in effecting sustainable consumer behavior change (Abra-hamse & Steg, 2013), many scholars have explored peer influence on green consumption (descriptive norms, see Goldstein et al., 2008; public setting, see Green & Peloza, 2014; social media, see Zhang et al., 2021) on green choice.”
What about using nudges to reduce cigarette butts pollution?
Gay, A., Pascual, A., Salanova, T., et al. (2023) · Journal of Human Behavior in the Social Environment · doi:10.1080/10911359.2023.2219714 · Cited by 4
“…examples where Social Proof may occur even when the normative messages (injunctive or descriptive) are placed on a sign (Burger & Shelton, 2011; Buunk et al., 2002; Goldstein et al., 2008; Huitinka et al., 2020; Liu & Sibley, 2004; Pascual et al., 2014; Schultz et al., 2007, 2008; Schultz, 1999).”
BackgroundApplying Cultural Evolution to Address Climate and Environmental Challenges
Kaaronen, R. O., Waring, T. M., & Mulder, M. B. (2023) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780198869252.013.73 · Cited by 10
Sustainable consumption behavior among Bahraini young female consumers
Mehrotra, A. A., Sengupta, D., Khoury, C. M. E., & Arkadan, F. (2024) · Social Responsibility Journal · doi:10.1108/srj-09-2023-0519 · Cited by 4
Meloni, I., Giubergia, D., Piras, F., & Sottile, E. (2025) · Transportation research procedia · doi:10.1016/j.trpro.2024.12.162 · Cited by 4
The role of emotion in environmental decision making
Dietrich, H. L. (2013) · Lincoln (University of Nebraska) · Cited by 5
Consumption and Sustainability
Harlow, J., Bernstein, M. J., Girod, B., & Wiek, A. (2015) · Springer eBooks · doi:10.1007/978-94-017-7242-6_24 · Cited by 5
Student, J. R., Papyrakis, E., & van Beukering, P. J. H. (2016) · Journal of Housing and the Built Environment · doi:10.1007/s10901-016-9500-y · Cited by 4
“This research was inspired by the social normative research led by Cialdini et al. (1990) (see also Cialdini and Schultz 2004; Cialdini et al. 2006; Goldstein et al. 2008; Griskevicius et al. 2008; Nolan et al. 2008) that employed different motivational frames to see what framing would elicit the…”
BackgroundMethodResultInfluentialRoysen, R., & Mertens, F. (2016) · Desenvolvimento e Meio Ambiente · doi:10.5380/dma.v39i0.46673 · Cited by 4
Leonard, R., & Leviston, Z. (2017) · Socijalna ekologija : časopis za ekološku misao i sociologijska istraživanja okoline · doi:10.17234/socekol.26.3.1 · Cited by 4
Promouvoir les comportements pro-environnementaux grâce à l’hypocrisie induite
Odou, P., Darke, P. R., & Voisin, D. (2018) · Recherche et Applications en Marketing (French Edition) · doi:10.1177/0767370118788479 · Cited by 4
“…la norme descriptive définie comme ce que la plupart des gens font (Baca-Motes et al., 2013 ; Demarque et al., 2015 ; Elgaaied-Gambier et al., 2018 ; Goldstein et al., 2008 ; Nolan et al., 2008 ; Schultz, 1999 ; Vesely et Klöckner, 2017), peu de travaux, notamment en comportement du consommateur,…”
Backgroundde Matos, M. G., Wainwright, T. W., Brebels, L., Crăciun, B., Gabrhelík, R., Schjodt, B. H., Plantade-Gipch, A., Poštuvan, V., Stojadinović, I., & Richards, J. (2019) · European Psychologist · doi:10.1027/1016-9040/a000362 · Cited by 5
Social norms and recognition in social fundraising campaigns: The moderating role of self‐construal
Minguez, A., & Sesé, F. J. (2021) · Journal of Philanthropy and Marketing · doi:10.1002/nvsm.1706 · Cited by 4
Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms
Zhang, M., Lu, J., & Hallman, W. K. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.712253 · Cited by 6
“Although many studies have investigatedWOM adoption with regards to normative influence (Goldstein et al., 2008; Zhao and Xie, 2011; Ledgerwood and Callahan, 2012; Ryoo et al., 2017), little is known about what causes such differences between descriptive norms vs.”
BackgroundInfluentialMaking speeding socially unacceptable: measuring community attitudes
Nieuwesteeg, M., & Lowery, R. C. (2011) · Cited by 4
Kitagawa, R. (2015) · International Conference on Information and Communication Technologies and Development (ICTD) · doi:10.1145/2737856.2738032 · Cited by 4
“This psychological mechanism has been demonstrated in a wide range of public policy areas, from tax compliance [5] to drug use [26], and even the habits of hotel guests of reusing hotel towels [18].”
BackgroundAssignments Integrating Psychology and Environmental Studies
Koenig, A. M., & Reyns, N. B. (2012) · Ecopsychology · doi:10.1089/eco.2012.0017 · Cited by 4
“…norm (what people actually do) and the injunctive norm (what people should do) of bottled water use on campus and how to use a normative approach to increase environ-mentallyfriendlybehavior,basedonclassdiscussionand readingsabout social norms (Goldstein et al., 2008; Koger & Winter, 2010).”
Gabrielli, S., Maimone, R., Marchesoni, M., & Muñoz, J. (2011) · INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION · doi:10.1145/2070481.2070535 · Cited by 4
“Also, novel ambient systems and feedback interfaces have been designed with the aim of inducing more desirable human behaviors, both at individual and collective level, as in the area of sustainable consumption [2, 3, 4].”
BackgroundSydnor, S. B., Day, J., & Adler, H. (2014) · Management and Organizational Studies · doi:10.5430/mos.v1n1p52 · Cited by 4
The Potential of Behavioral Economics to Promote Safe Infant Sleep Practices
Stevens, J. H., & Kelleher, K. J. (2016) · Maternal and Child Health Journal · doi:10.1007/s10995-016-2163-1 · Cited by 4
Behavioral Insights for the Analysis of Green Tips
Grolleau, G., Midler, E., & Mzoughi, N. (2017) · Ecological Economics · doi:10.1016/j.ecolecon.2016.12.010 · Cited by 4
EcoPath: Adding Spatial, Social, and Gaming Contexts to Personal Tracking Systems
Ross, J., Amse, N., Beckman, R. A., & Tomlinson, B. (2010) · Cited by 4
Perspectivas da Psicologia Evolucionista em Comportamento do Consumidor
Vils, L., Strehlau, S., Mazzieri, M. R., et al. (2017) · ReMark - Revista Brasileira de Marketing · doi:10.5585/remark.v16i4.3776 · Cited by 4
What is normal to do? : social norms as determinants of consumer decision making
Melnyk, V. (2011) · doi:10.18174/164217 · Cited by 4
Kahn, M. E., Kok, N., & Liu, P. (2016) · National Bureau of Economic Research · doi:10.3386/w21912 · Cited by 4
Applying Behavioral Science for Environmental Sustainability
Geller, E. S., Abrahamse, W., Guan, B., & Sussman, R. (2016) · doi:10.1002/9781119162124.ch16 · Cited by 4
Prehoda, E. W. (2016) · doi:10.37099/mtu.dc.etdr/243 · Cited by 5
“…2016, McCright et al, 2014, Gershtenson et al, 2006, Dunlap et al, 2001), individuals are not likely to engage in behaviors that are perceived as environmentally responsible if they do not identify with the politics of environmentalism (Gromet, Kunreuther, and Larrick, 2013; Goldstein et al, 2008).”
BackgroundRisk and the Response to Sea Level Rise in South Florida
Treuer, G. (2017) · Cited by 4
Influencing Behaviours and Practices to Tackle Poverty and Injustice
Mayne, R., & Kesmaecker-Wissing, M. (2018) · doi:10.21201/2017.1589 · Cited by 4
Giaccherini, M., Herberich, D. H., Jimenez‐Gomez, D., List, J. A., Ponti, G., & Price, M. (2019) · National Bureau of Economic Research · doi:10.3386/w26173 · Cited by 4
How dare you? - The Normative Challenge posed by Fridays for FuturePreprint
Spaiser, V., Nisbett, N., & Stefan, C. G. (2020) · SSRN Electronic Journal · doi:10.2139/ssrn.3581404 · Cited by 4
Pro-environmental Behavior and Morality: An Economic Model with Heterogeneous PreferencesPreprint
Ayoubi, C., & Thurm, B. (2020) · SSRN Electronic Journal · doi:10.31219/osf.io/w8afg · Cited by 6
Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in MaliPreprint
Bonan, J., Battiston, P., Bleck, J., LeMay‐Boucher, P., Pareglio, S., Sarr, B. A., & Tavoni, M. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.3122557 · Cited by 4
Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group CompositionPreprint
Chang, E. H., Milkman, K. L., Chugh, D., et al. (2019) · SSRN Electronic Journal · doi:10.2139/ssrn.3350772 · Cited by 4
Ramaswami, A., Weible, C. M., Main, D. S., et al. (2012) · SSRN Electronic Journal · Cited by 4
Doesn’t everybody jaywalk? On codified rules that are seldom followed and selectively punishedPreprint
Wylie, J., & Gantman, A. P. (2020) · PsyArXiv (OSF Preprints) · doi:10.31234/osf.io/yfsed · Cited by 4
Partitioned Shopping Carts: Assortment Allocation Cues that Increase Fruit and Vegetable PurchasesPreprint
Wansink, B. C., Soman, D., Herbst, K. C., et al. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2473647 · Cited by 4
Pro-environmental Behavior and Actions: Review of the Literature and Agenda for Future ResearchPreprint
Zehui, Z. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4449998 · Cited by 4
Shava, H. (2025) · Cogent Social Sciences · doi:10.1080/23311886.2025.2482118 · Cited by 3
“…guests to reuse towels and then giving them pins to communicate their commitment to other guests publicly resulted in a 44% increase in towel reuse (Goldstein et al., 2008). such practices minimize the need for laundry services, resulting in minimal water and laundry chemicals usage. evidence…”
Green and gamification: a win-win combination for hotels and Ant Forest
Wang, Q., & Guo, Q. (2025) · Current Issues in Tourism · doi:10.1080/13683500.2025.2504651 · Cited by 3
Nudge/behavioural-based interventions for reducing polythene bag usage: A case study
Jamwal, D., & Satsangi, R. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105163 · Cited by 3
Geographies of hotel guest electricity, water and gas consumption
MacAskill, S., & Becken, S. (2025) · Tourism Geographies · doi:10.1080/14616688.2025.2516098 · Cited by 3
“…usually limit their shower time to conserve water’) were found to be more effective than traditional appeals focused on environmental protection (Goldstein et al., 2008). in a study examining the shower time of 1962 showers in a sample of european hotels, Pereira-Doel et al. (2019) established…”
InfluentialZhao, Z., Cheng, M., Huang, L., & Dolničar, S. (2025) · Journal of Travel Research · doi:10.1177/00472875251337778 · Cited by 3
“…approach, grounded in nudging theory (Thaler et al., 2013), involves changing the default service provision, and has proven highly effective in the tourism context (e.g., Aran˜a & Leo´n, 2013; Dolnicar et al., 2020; Goldstein et al., 2008; Kallbekken & Sælen, 2013; Knezevic Cvelbar et al., 2021).”
Cai, Y., Wu, Y., Liu, Y., & Majeed, S. (2025) · Journal of Sustainable Tourism · doi:10.1080/09669582.2025.2531387 · Cited by 3
“For example, informing guests that the majority of previous guests had participated in a towel reuse program significantly increased their willingness to do the same, compared to those who received no such information (Goldstein et al., 2008).”
Timing nature’s call: how circadian rhythms affect tourists’ pro-environmental intention
Zou, R., Lu, L., Hua, M., Sun, X., & Si, M. (2025) · Journal of Sustainable Tourism · doi:10.1080/09669582.2025.2539281 · Cited by 3
“While incentives can effectively promote pro-environmental actions, it requires companies’ long-term financial commitment to sustain this strategy (Goldstein et al., 2008).”
Bradbury, D. R., & Cronin, J. J. (2025) · AMS Review · doi:10.1007/s13162-025-00312-1 · Cited by 3
“In addition, organizations also communicate their greenness by specifying that their processes or practices benefit society by reducing energy or water consumption (Goldstein et al., 2008; Grinstein & Nisan, 2009).”
Attitude Without Action-What Really Hinders Ethical Consumption
Berberyan, Z., Jastram, S., Heuer, M., Schnittka, O., & Rosenkranz, J. (2025) · Journal of Business Ethics · doi:10.1007/s10551-025-06104-8 · Cited by 5
“For example, referring to social norms through the message that other guests in a hotel are taking part in an energy-saving project has been shown to have a greater impact on consumers’ energy-saving than a regular environmental message (Goldstein, et al., 2008).”
An integrated logical-ethical behavioral model for the analysis of water conservation decisions
Menatizadeh, M., Ataei, P., Karimi, H., et al. (2025) · Environmental and Sustainability Indicators · doi:10.1016/j.indic.2025.101001 · Cited by 3
Navigating Nested Social Dilemmas: The Impact of Social Norms on Pro‐Environmental Behaviour
Ren, M., Fan, W., Yang, L., & Zhong, Y. (2025) · International Journal of Psychology · doi:10.1002/ijop.70124 · Cited by 3
Consumer hope and sustainable consumption: Integrating structural and configurational insights
Sadiq, M., Fazal‐e‐Hasan, S. M., Ahmadi, H., Mortimer, G., Murdy, S., & Dann, S. J. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104514 · Cited by 3
Rivera, M., Guo, X., Shan, G., & Qiu, L. (2025) · MIS Quarterly · doi:10.25300/misq/2025/18920 · Cited by 4
Psychological foundations of ethical consumerism: Influential role of quality and stigma
Khan, S. J., Alzeiby, E. A., Gupta, B., & Dernóczi-Polyák, A. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.106075 · Cited by 5
Factors influencing green product purchase decisions: insights from Tunisia
Soltani, I., & Lazreg, H. B. (2025) · Management & Sustainability An Arab Review · doi:10.1108/msar-01-2025-0013 · Cited by 3
Metadata
- Authors
- Goldstein, N. J., Cialdini, R. B., & Griskevicius, V.
- Affiliations
- University of Chicago (US)
- Arizona State University (US)
- University of Minnesota (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2008-03-03
- Volume
- 35
- Issue
- 3
- Pages
- 472-482
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2130950828
- Cited by
- 3,409
- References
- 46
- Citations by year
- 2026: 216 · 2025: 270 · 2024: 241 · 2023: 242 · 2022: 208 · 2021: 244 · 2020: 268 · 2019: 228 · 2018: 232 · 2017: 238 · 2016: 188 · 2015: 188 · 2014: 169 · 2013: 131 · 2012: 152
- FWCI
- 198.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Keywords
- social norms, descriptive norms, normative appeals, environmental protection, hotels, pro-environmental behavior, situational cues, field experiments
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
