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Cited by 369

The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Gao, Leilei, Wheeler, S. Christian, Shiv, Baba·2009·Journal of Consumer Research

Abstract

The present research shows that when a confidently held self-view (e.g., “I am an exciting person”) is temporarily cast in doubt, individuals are motivated to choose products that bolster their original self-view (e.g., choosing brands with exciting brand personalities). The findings across three studies suggest that subtle manipulations can temporarily “shake” one's self-view confidence, resulting in an increased propensity of choosing self-view-bolstering products in a subsequent choice task. The consequences of the “shaken self” for product choices are examined in different self-domains. The findings also suggest that the effects of the shaken self are attenuated when individuals have the opportunity to restore their self-view confidence prior to the final choice task.

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Crossref · 10.1086/596028

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Metadata

Authors
Gao, L., Wheeler, S. C., & Shiv, B.
Venue
Journal of Consumer Research
Published
2009-06
Volume
36
Issue
1
Pages
29-38
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2173898985
Cited by
369
References
40
FWCI
23.91
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.