The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Open accessAbstract
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they have and what others have. However, greater equality also increases the position gains derived from status-enhancing consumption, since it allows low-tier consumers to get ahead of the higher proportion of consumers clustered in the middle tiers. As a result, greater equality reduces consumption when consumers focus on the narrower possession gap, but it increases consumption when they focus on the greater position gains (i.e., when consumption is conspicuous, social competition goals are primed, and the environment is competitive).
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Citations
Cites
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Festinger, L. (1954) · Human Relations · doi:10.1177/001872675400700202 · Cited by 20,926
The Social Self: On Being the Same and Different at the Same Time
Brewer, M. B. (1991) · Personality and Social Psychology Bulletin · doi:10.1177/0146167291175001 · Cited by 5,107
Putnam, R. D. (2007) · Scandinavian Political Studies · doi:10.1111/j.1467-9477.2007.00176.x · Cited by 4,027
Theory and research concerning social comparisons of personal attributes
Wood, J. V. (1989) · Psychological Bulletin · doi:10.1037/0033-2909.106.2.231 · Cited by 1,957
For better or worse: The impact of upward social comparison on self-evaluations
Collins, R. L. (1996) · Psychological Bulletin · doi:10.1037/0033-2909.119.1.51 · Cited by 1,166 · cited 1×
“Although people engage in both upward (unfavorable) and downward (favorable) comparisons, upward comparisons occur faster (Wood 1989) and arise by default for self-evaluation purposes (Collins 1996).”
Desire to Acquire: Powerlessness and Compensatory Consumption
Rucker, D. D., & Galinsky, A. D. (2008) · Journal of Consumer Research · doi:10.1086/588569 · Cited by 925
Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
White, K., & Dahl, D. W. (2007) · Journal of Consumer Research · doi:10.1086/520077 · Cited by 425
Cited by
The relationship between materialism and personal well-being: A meta-analysis
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014) · Journal of Personality and Social Psychology · doi:10.1037/a0037409 · Cited by 890
“However, recent research (Ordabayeva & Chandon, 2011) suggests that two different processes may be at work when bottom-tier consumers find themselves in a context characterized by inequality of material possessions or income: While a focus on social comparison processes and greater perceived…”
The Psychology of Competition: A Social Comparison Perspective
Garcia, S. M., Tor, A., & Schiff, T. M. (2013) · Perspectives on Psychological Science · doi:10.1177/1745691613504114 · Cited by 520
Cuing Consumerism: Situational Materialism Undermines Personal and Social Well-Being
Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. V. (2012) · Psychological Science · doi:10.1177/0956797611429579 · Cited by 249
Ordabayeva, N., & Fernandes, D. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucy004 · Cited by 192
Self-citationSustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, V., Policarpo, M. C., Hartmann, P., Paredes, M. R., & D'Souza, C. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3335 · Cited by 92
Metadata
- Authors
- Ordabayeva, N., & Chandon, P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2010-12-08
- Volume
- 38
- Issue
- 1
- Pages
- 27-41
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2101960498
- Cited by
- 325
- References
- 7
- FWCI
- 20.81
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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