The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Open accessAbstract
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they have and what others have. However, greater equality also increases the position gains derived from status-enhancing consumption, since it allows low-tier consumers to get ahead of the higher proportion of consumers clustered in the middle tiers. As a result, greater equality reduces consumption when consumers focus on the narrower possession gap, but it increases consumption when they focus on the greater position gains (i.e., when consumption is conspicuous, social competition goals are primed, and the environment is competitive).
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Citations
Cites
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Desire to Acquire: Powerlessness and Compensatory Consumption
Rucker, D. D., & Galinsky, A. D. (2008) · Journal of Consumer Research · doi:10.1086/588569 · Cited by 925
Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
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Cited by
The relationship between materialism and personal well-being: A meta-analysis
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014) · Journal of Personality and Social Psychology · doi:10.1037/a0037409 · Cited by 890
“However, recent research (Ordabayeva & Chandon, 2011) suggests that two different processes may be at work when bottom-tier consumers find themselves in a context characterized by inequality of material possessions or income: While a focus on social comparison processes and greater perceived…”
The Psychology of Competition: A Social Comparison Perspective
Garcia, S. M., Tor, A., & Schiff, T. M. (2013) · Perspectives on Psychological Science · doi:10.1177/1745691613504114 · Cited by 520
Cuing Consumerism: Situational Materialism Undermines Personal and Social Well-Being
Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. V. (2012) · Psychological Science · doi:10.1177/0956797611429579 · Cited by 249
Ordabayeva, N., & Fernandes, D. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucy004 · Cited by 192
Self-citationSustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, V., Policarpo, M. C., Hartmann, P., Paredes, M. R., & D'Souza, C. (2023) · Business Strategy and the Environment · doi:10.1002/bse.3335 · Cited by 92
Hammad, H., Muster, V., El-Bassiouny, N. M., & Schaefer, M. (2019) · Journal of Fashion Marketing and Management: An International Journal · doi:10.1108/jfmm-06-2019-0115 · Cited by 34
Universal basic income and the natural environment: theory and policy
MacNeill, T., & Vibert, A. (2019) · Basic Income Studies · doi:10.1515/bis-2018-0026 · Cited by 29
How power distance belief, self-construal, and relationship norms impact conspicuous consumption
Park, S., Kim, C., & Park, J. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103518 · Cited by 22
Cha, M.-K., Yi, Y., & Lee, J. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2020.02.039 · Cited by 18
Metadata
- Authors
- Ordabayeva, N., & Chandon, P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2010-12-08
- Volume
- 38
- Issue
- 1
- Pages
- 27-41
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2101960498
- Cited by
- 325
- References
- 7
- FWCI
- 20.81
- Type
- journal article
- Language
- en
- Open access
- green
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