The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals
Abstract
The authors develop a conceptual model of how the congruence of political ideology and persuasive appeals enhances sustainable behaviors. In study 1, persuasive appeals consistent with individualizing and binding moral foundations were developed to enhance liberal and conservative recycling. In study 2, individualizing and binding appeals were tested on actual recycling behavior using a longitudinal field study to demonstrate the effectiveness of messages congruent with the moral foundations of liberals and conservatives. Study 3 demonstrated that enhanced fluency represents the underlying psychological process that mediates the relationship between message congruence and intentions. Moreover, study 3 established that spillover effects resulting from increased intentions to engage in sustainable disposition behavior enhance intentions to engage in sustainable acquisition and consumption behaviors. Finally, study 4 ruled out potential message confounds to demonstrate the robustness of the findings. Practical implications for marketers and public policy officials interested in increasing sustainable behaviors are offered.
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Cites
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“Moreover, Kim et al. (2009) suggest that this feeling “right” elicits more favorable evaluations of a message because individuals misattribute their feeling-right experience to the quality of the persuasive message.”
BackgroundResultLiberals and conservatives rely on different sets of moral foundations.
Graham, J., Haidt, J., & Nosek, B. A. (2009) · Journal of Personality and Social Psychology · doi:10.1037/a0015141 · Cited by 4,560
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016) · Journal of Consumer Research · doi:10.1093/jcr/ucw044 · Cited by 751
Wolsko, C., Ariceaga, H., & Seiden, J. (2016) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2016.02.005 · Cited by 470
Moral reframing: A technique for effective and persuasive communication across political divides
Feinberg, M., & Willer, R. (2019) · Social and Personality Psychology Compass · doi:10.1111/spc3.12501 · Cited by 302
Ordabayeva, N., & Fernandes, D. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucy004 · Cited by 192
Meng, L. (., Bie, Y., Yang, M., & Wang, Y. (2025) · Tourism Management · doi:10.1016/j.tourman.2024.104978 · Cited by 123
Metadata
- Authors
- Kidwell, B., Farmer, A., & Hardesty, D. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2013-08-01
- Volume
- 40
- Issue
- 2
- Pages
- 350-367
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2139340369
- Cited by
- 469
- References
- 10
- FWCI
- 44.95
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
