The DOI matches its Crossref record; 99 of the 99 references it cites were found in a registry or an index.
Liquid Consumption
Abstract
This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access-based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption are discussed for the domains of attachment and appropriation; the importance of use value; materialism; brand relationships and communities; identity; prosumption and the prosumer; and big data, quantification of the self, and surveillance. Lastly, managing the challenges of liquid consumption and its effect on consumer welfare are explored.
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Citations
Cites
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Self-citation
Cited by
Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C. M. K., et al. (2022) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2022.102542 · Cited by 2,753
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Campbell, M. C., Inman, J. J., Kirmani, A., & Price, L. L. (2020) · Journal of Consumer Research · doi:10.1093/jcr/ucaa036 · Cited by 257
How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021) · Journal of Marketing · doi:10.1177/0022242921992052 · Cited by 189
Schmitt, B., Brakus, J. J., & Biraglia, A. (2022) · Journal of Consumer Research · doi:10.1093/jcr/ucab044 · Cited by 119
Airoldi, M., & Rokka, J. (2022) · Consumption Markets & Culture · doi:10.1080/10253866.2022.2084726 · Cited by 111
Metadata
- Authors
- Bardhi, F., & Eckhardt, G. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2017-03-07
- Volume
- 44
- Issue
- 3
- Pages
- 582-597
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W4211074110
- Cited by
- 441
- References
- 99
- FWCI
- 54.46
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
