The DOI matches its Crossref record; 127 of the 127 references it cites were found in a registry or an index.
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach
Abstract
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers’ internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in interaction with the consumer and each other. A conceptual framework based on assemblage theory and object-oriented ontology details how consumer experience and object experience emerge in the IoT. This conceptualization is anchored in the context of consumer-object assemblages, and defines consumer experience by its emergent properties, capacities, and agentic and communal roles expressed in interaction. Four specific consumer experience assemblages emerge: enabling experiences, comprising agentic self-extension and communal self-expansion, and constraining experiences, comprising agentic self-restriction and communal self-reduction. A parallel conceptualization of the construct of object experience argues that it can be accessed by consumers through object-oriented anthropomorphism, a nonhuman-centric approach to evaluating the expressive roles objects play in interaction. Directions for future research are derived, and consumer researchers are invited to join a dialogue about the important themes underlying our framework.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“IoT may impose constraints and restrictions on consumer journeys (Hoffman and Novak 2018; Novak and Hoffman 2019).”
From A strategic framework for artificial intelligence in marketing (2021) · cites this paper as Hoffman and Novak 2018
Citations
Cites
Ryan, R. M., & Deci, E. L. (2000) · American Psychologist · doi:10.1037//0003-066x.55.1.68 · Cited by 54,599
Reassembling the Social: An Introduction to Actor-Network-Theory
Latour, B. (2005) · doi:10.1093/oso/9780199256044.001.0001 · Cited by 16,778
The Ecological Approach to Visual Perception: Classic Edition
Gibson, J. J. (2014) · doi:10.4324/9781315740218 · Cited by 12,132
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Bennett, J. F. (2010) · Duke University Press eBooks · doi:10.1215/9780822391623 · Cited by 8,635
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Holbrook, M. B., & Hirschman, E. C. (1982) · Journal of Consumer Research · doi:10.1086/208906 · Cited by 8,275
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Nagel, T. (1974) · The Philosophical Review · doi:10.2307/2183914 · Cited by 7,440
Co-creation experiences: The next practice in value creation
Prahalad, C. K., & Ramaswamy, V. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.20015 · Cited by 7,178
Construal-level theory of psychological distance.
Trope, Y., & Liberman, N. (2010) · Psychological Review · doi:10.1037/a0018963 · Cited by 6,618
Research works printed but not linked: 50
- Alderson, 1957, Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory
- Barrett, 2017, “Amazon Alexa Hits 10,000 Skills. Here Comes the Hard Part,”, Wired
- Borgerson, 2005, Advances in Consumer Research, 439
- Breazeal, 2014, Proceedings of the Third International Joint Conference on Autonomous Agents and Multiagent Systems—Volume 3, 1030
- Brehm, 1981, Psychological Reactance: A Theory of Freedom and Control
- Calder, 2008, Kellogg on Media and Advertising, 1
- Campbell, 2016, Assembling Consumption: Researching Actors, Networks and Markets, 92
- Canniford, 2016, Assembling Consumption: Researching Actors, Networks and Markets, 1
- Carbonell, 1983, Machine Learning: An Artificial Intelligence Approach, 3
- Carver, 2001, On the Self-Regulation of Behavior
- Connell, 2013, The Routledge Companion to Identity and Consumption, 21
- De Keyser, 2015, “A Framework for Understanding and Managing the Customer Experience,”, Marketing Science Institute Working Paper Series, 15
- DeLanda, 2002, Intensive Science and Virtual Philosophy
- DeLanda, 2006, A New Philosophy of Society: Assemblage Theory and Social Complexity
- DeLanda, 2011, Philosophy and Simulation: The Emergence of Synthetic Reason
- Deleuze, 1987, A Thousand Plateaus: Capitalism and Schizophrenia
- Deleuze, 1994, What Is Philosophy
- de Waal, 2016, Are We Smart Enough to Know How Smart Animals Are
- Downes, 2009, The Laws of Disruption: Harnessing the New Forces That Govern Life and Business in the Digital Age
- Farthing, 1992, The Psychology of Consciousness
- Fiske, 2004, Relational Models Theory: A Contemporary Overview, 61
- Franklin, 1996, ECAI ’96 Proceedings of the Workshop on Intelligent Agents III, Agent Theories, Architectures, and Languages, 21
- Gershenfeld, 1999, When Things Start to Think
- Hall, 1966, The Hidden Dimension
- Hansen, 2007, Normative Multi-Agent Systems, Dagstuhl Seminar Proceedings, 1
- Harman, 2002, Tool-Being: Heidegger and the Metaphysics of Objects
- Harman, 2005, Guerilla Metaphysics: Phenomenology and the Carpentry of Things
- Honeycutt, 2003, Imagined Interactions: Daydreaming about Communication
- Kenny, 1994, Interpersonal Perception: A Social Relations Analysis
- Lanier, 2010, You Are Not a Gadget: A Manifesto
- LeFebre, 2017, “Amazon Is Planning Push Notifications for Your Echo,”, Engadget
- Leibo, 2017, Proceedings of the 16th International Conference on Autonomous Agents and Multiagent Systems, 464
- Luck, 1995, Proceedings of the First International Conference on Multiagent Systems, 254
- Manyika, 2015, The Internet of Things: Mapping the Value Beyond the Hype
- McLellan, 2013, Things Come Apart: A Teardown Manual for Modern Living
- Meyer, 2016, “Why Smartphones Are Bringing Down Internet-of-Things Revenue Forecasts,”, Fortune
- Pine, 1998, The Experience Economy: Work Is Theatre and Every Business a Stage
- Price, 2016, Assembling Consumption: Researching Actors, Networks and Markets, 59
- Rao, 2015, “Amazon Will Allow Smart Washing Machine to Order Laundry Detergent,”, Fortune
- Rebaudengo, 2012, Out of Control: Proceedings of the 8th International Conference Design and Emotion Conference, 1
- Rowland, 2015, Designing Connected Products: UX for the Consumer Internet of Things
- Rust, 1997, “The Dawn of Computer Behavior,”, Marketing Management, 6, 31
- Sauer, 2017, “A Murder Case Tests Alexa’s Devotion to Your Privacy,”, Wired
- Schmitt, 1999, Experiential Marketing
- Schmitt, 2003, Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
- Sung, 2007, Proceedings of the International Conference on Ubiquitous Computing, 145
- Tambyah, 1999, North America Advances in Consumer Research, 270
- Wang, 2012, Proceedings of the 2012 International Symposium on Pervasive Displays
- Wells, 1988, Optimal Experience: Psychological Studies of Flow in Consciousness, 319
- Xu, 2016, Positive Approaches to Optimal Relationship Development, Advances in Personal Relationships, 56
Cited by
Sorted by citations
Items 101–200 of 668
Hussain, A., Abid, M. F., Shamim, A., Ting, D. H., & Toha, M. A. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103128 · Cited by 78
Xie-Carson, L., Benckendorff, P. J., & Hughes, K. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114149 · Cited by 84
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
Khan, F. M., Anas, M., & Uddin, S. M. F. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12985 · Cited by 99
Lugosi, P., & Quinton, S. (2018) · Journal of Marketing Management · doi:10.1080/0267257x.2018.1431303 · Cited by 88
“The object-focused approach proposed by Hoffman and Novak (2017) could well encompass the principles of more-than-human-netnography to examine how consumer–-object relations operate in and across social media sites and technologies.”
BackgroundInfluentialCustomer experience in AI-enabled products: Scale development and validation
Wang, P., Li, K., Du, Q., & Wang, J. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103578 · Cited by 89
Advancing research in digital and social media marketing
Zahay, D. L. (2021) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2021.1882865 · Cited by 92
The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior
Pelet, J., Lick, E., & Taieb, B. (2021) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-02-2021-0226 · Cited by 89
Norouzi, N., Bruder, G., Belna, B., Mutter, S., Turgut, D., & Welch, G. (2019) · Transactions on computational science and computational intelligence · doi:10.1007/978-3-030-04110-6_1 · Cited by 73
Kozinets, R. V. (2021) · Journal of service management · doi:10.1108/josm-07-2021-0263 · Cited by 90
Unveiling the Mind of the Machine
Clegg, M., Hofstetter, R., de Bellis, E., & Schmitt, B. H. (2023) · Journal of Consumer Research · doi:10.1093/jcr/ucad075 · Cited by 75
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Valiño, P. C., Rodríguez, P. G., Núñez‐Barriopedro, E., & Henche, B. G. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.113475 · Cited by 81
Past, present and future of AI in marketing and knowledge management
Marvi, R., Foroudi, P., & Cuomo, M. T. (2024) · Journal of Knowledge Management · doi:10.1108/jkm-07-2023-0634 · Cited by 89
Artificial Emotions and Love and Sex Doll Service Workers
Belk, R. (2022) · Journal of Service Research · doi:10.1177/10946705211063692 · Cited by 63
Anthropomorphic brand management: An integrated review and research agenda
Sharma, M. P., & Rahman, Z. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.05.039 · Cited by 75
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior
Riegger, A.-S., Merfeld, K., Klein, J. F., & Henkel, S. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2022.121752 · Cited by 64
Ebrahimabad, F. Z., Yazdani, H. R., Hakim, A., & Asarian, M. (2024) · Telematics and Informatics Reports · doi:10.1016/j.teler.2024.100152 · Cited by 86
Emerging Roles and Relationships Among Humans and Interactive AI Systems
Lindgren, H. (2024) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2024.2435693 · Cited by 83
“…the tool view, the product/service view, the information factory view and the oracle view are merging in current society in the rapid development of data-driven ecologies of interacting humans and software sharing data to aggregate and generate information about humans (Hoffman & Novak, 2018).”
Consuming Technocultures: An Extended JCR Curation
Kozinets, R. V. (2019) · Journal of Consumer Research · doi:10.1093/jcr/ucz034 · Cited by 63
Wang, J., Lu, Y., Fan, S., Hu, P., & Wang, B. (2021) · International Journal of Emerging Markets · doi:10.1108/ijoem-06-2021-0985 · Cited by 73
Digital economy, technological progress, and city export trade
Li, Z., Pan, A., Feng, S., & Qin, Y. (2022) · PLoS ONE · doi:10.1371/journal.pone.0269314 · Cited by 68
“Based on the development of the digital economy, the participants and business scope of the export trade market have broken the original geographical restrictions [1, 20].”
Background“Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment
Mardon, R., Denegri‐Knott, J., & Molesworth, M. (2022) · Journal of Consumer Research · doi:10.1093/jcr/ucac057 · Cited by 66
Exploring online customer experience: A systematic literature review and research agenda
Kacprzak, A., & Hensel, P. G. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12966 · Cited by 72
The platformization of consumer culture: A theoretical framework
Caliandro, A., Gandini, A., Bainotti, L., & Anselmi, G. (2024) · Marketing Theory · doi:10.1177/14705931231225537 · Cited by 83
“…role of digital media and devices in shaping consumer processes of construction of identity, social relations, ideologies, and worldviews (Arvidsson and Caliandro, 2016; Belk, 2013; Canniford and Bajde, 2015; Denegri-Knott and Molesworth, 2010; Hoffman and Novak, 2018; S¨orum and Fuentes, 2023).”
BackgroundShaikh, A. A., Alharthi, M., & Alamoudi, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102073 · Cited by 61
How can autonomy improve consumer experience when interacting with smart products?
Lucia‐Palacios, L., & Pérez‐López, R. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-02-2021-0031 · Cited by 60
Discovering IoT implications in business and management: A computational thematic analysis
Delgosha, M. S., Hajiheydari, N., & Talafidaryani, M. (2021) · Technovation · doi:10.1016/j.technovation.2021.102236 · Cited by 63
Digital technologies and privacy: State of the art and research directions
Scarpi, D., Pizzi, G., & Matta, S. (2022) · Psychology and Marketing · doi:10.1002/mar.21692 · Cited by 66
Chen, Y., Li, R., & Song, T.-B. (2023) · Business Process Management Journal · doi:10.1108/bpmj-06-2021-0376 · Cited by 48
Conscious Empathic AI in Service
Esmaeilzadeh, H., & Vaezi, R. (2022) · Journal of Service Research · doi:10.1177/10946705221103531 · Cited by 58
“Conscious AI can unlock a direct and nonanthropomorphic experience with conscious objects (Hoffman and Novak 2018) for consumers.”
BackgroundMethodThe future of marketing analytics in the sharing economy
Akter, S., Hani, U., Dwivedi, Y. K., & Sharma, A. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2022.04.008 · Cited by 61
The Evolution of University Business Incubators: Transnational Hubs for Entrepreneurship
Pellegrini, M. T., & Johnson-Sheehan, R. D. (2020) · Journal of Business and Technical Communication · doi:10.1177/1050651920979983 · Cited by 52
Chen, Y.-H., Keng, C., & Chen, Y.-L. (2021) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-03-2021-0064 · Cited by 51
Travelers’ Perception of Smart Tourism Experiences in Smart Tourism Destinations
Corrêa, S. C. H., & Gosling, M. (2020) · Tourism Planning & Development · doi:10.1080/21568316.2020.1798689 · Cited by 57
“When consumers interact with smart objects, they can initiate an action and respond to the action initiated by the other party reciprocally, thus prompting a journey of multiple experiences (Hoffman & Novak, 2018).”
BackgroundCan AI benefit individual resilience? The mediation roles of AI routinization and infusion
Hu, Q., & Pan, Z. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103339 · Cited by 55
Zhang, Y., Xiao, S. H., & Nicholson, M. (2020) · Journal of Advertising · doi:10.1080/00913367.2020.1789014 · Cited by 53
“However, an alternative explanation could be affordance theory (Hoffman and Novak 2018; Jones 2003).”
Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products
de Bellis, E., Johar, G. V., & Poletti, N. (2023) · Journal of Marketing · doi:10.1177/00222429231171841 · Cited by 49
“Autonomous products can also undermine consumers ’ sense of autonomy, with negative effects on consumer well-being and, especially for those with a high desire for control, on the adoption of such new technologies (André et al. 2018; Faraji-Rad, Melumad, and Johar 2017; Hoffman and Novak 2018).”
BackgroundFürst, A., Pečornik, N., & Hoyer, W. D. (2023) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-023-00933-7 · Cited by 63
“Consistent with this reasoning, previous research suggested that products that are connected with each other in a network are able to carry out additional tasks that are more comprehensive and sophisticated, thus providing added value (Chang et al., 2014; Hoffman & Novak, 2018; Raff et al., 2020).”
Growing with smart products: Why customization capabilities matter for manufacturing firms
Schulz, C., Kortmann, S., Piller, F. T., & Pollok, P. (2023) · Journal of Product Innovation Management · doi:10.1111/jpim.12680 · Cited by 49
Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices
Thomas, T. C., Epp, A. M., & Price, L. L. (2019) · Journal of Retailing · doi:10.1016/j.jretai.2019.11.008 · Cited by 57
IoT-commerce - opportunities for customers through an affordance lens
Bayer, S., Gimpel, H., & Rau, D. (2020) · Electronic Markets · doi:10.1007/s12525-020-00405-8 · Cited by 47
Liu, H.-F., & Jung, J.-S. (2021) · Sustainability · doi:10.3390/su13137206 · Cited by 43
Lee, D., & Ham, C.-D. (2023) · Journal of Interactive Advertising · doi:10.1080/15252019.2023.2217830 · Cited by 48
Schweitzer, V., & Simon, F. L. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.11.027 · Cited by 48
Huang, M., & Rust, R. T. (2022) · Journal of service management · doi:10.1108/josm-11-2021-0425 · Cited by 53
Asking Questions of AI Advertising: A Maieutic Approach
Coffin, J. (2022) · Journal of Advertising · doi:10.1080/00913367.2022.2111728 · Cited by 50
“Other scholars have been more willing to speculate about the subjective experiences of AI (Coffin 2021a; Hoffman and Novak 2018), working toward a conceptualization of technocapitalism (e.g., Hietanen, Ahlberg, and Botez 2022).”
BackgroundMethodInfluentialPerceived creepiness in response to smart home assistants: A multi-method study
Raff, S., Rose, S., & Huynh, T. (2023) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2023.102720 · Cited by 50
“As consumers may find it easier to emotionally connect to tangible products than abstract services, a physical product may serve as a gateway for the creation of long-term relationships (e.g., Atasoy & Morewedge, 2018; Hoffman & Novak, 2018; N ¨ agele et al., 2020; Raff et al., 2020).”
BackgroundThe experience – economy revisited: an interdisciplinary perspective and research agenda
Chevtchouk, Y., Veloutsou, C. A., & Paton, R. A. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-06-2019-2406 · Cited by 60
Huang, T., & Chung, H. F. L. (2023) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-07-2022-0213 · Cited by 53
Algorithmic personalization and brand loyalty: An experiential perspective
Obiegbu, C. J., & Larsen, G. (2024) · Marketing Theory · doi:10.1177/14705931241230041 · Cited by 82
“However, this was limited by the inability of brands to ‘ think or feel – except through the activities of the manager that administers it ’ (Hoffman and Novak 2018: 28).”
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective
Mari, A., Mandelli, A., & Algesheimer, R. (2020) · Lecture notes in computer science · doi:10.1007/978-3-030-50341-3_32 · Cited by 53
Information Disclosure in the Era of Voice Technology
Melzner, J., Bonezzi, A., & Meyvis, T. (2022) · Journal of Marketing · doi:10.1177/00222429221138286 · Cited by 46
“…that have conversational capabilities of language expression and interactive turn-taking can make consumers feel that they are in the presence of another social actor and, thus, such technologies have the potential to elicit social goals (Hoffman and Novak 2018; Nass and Brave 2005; Schmitt 2019).”
BackgroundHuman–AI resource relations in value cocreation in service ecosystems
Kaartemo, V., & Helkkula, A. (2024) · Journal of service management · doi:10.1108/josm-03-2023-0104 · Cited by 46
Kaufmann, M., & Tzanetakis, M. (2020) · Qualitative Research · doi:10.1177/1468794120904898 · Cited by 53
“Hoffman and Novak (2017) have explored the Internet of Things as an assemblage, but have not used the occasion to include methodological considerations about the researcher’s position.”
BackgroundShaikh, A. A., Lakshmi, K. S., Tongkachok, K., Alanya-Beltrán, J., Ramirez-Asís, E., & Falcón, J. P. (2022) · International Journal of Systems Assurance Engineering and Management · doi:10.1007/s13198-021-01590-1 · Cited by 48
“Here are solutions based on AI, combined with monitors, sound resources and robots (Hoffman and Novak 2018).”
MethodHow Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence
Jiménez‐Barreto, J., Rubio, N., & Molinillo, S. (2023) · Journal of Interactive Marketing · doi:10.1177/10949968231177618 · Cited by 46
“…theory (DeLanda 2016; Deleuze and Guattari 1988), which assigns equal agency (i.e., the capacity to affect and be affected by interactions) to consumers and chatbots that contribute their capacities during searching and buying processes (Hoffman and Novak 2018; Novak and Hoffman 2019, 2023).”
BackgroundMethodInfluentialRETRACTED ARTICLE: Crypto-Stegno based model for securing medical information on IOMT platform
Ogundokun, R. O., Awotunde, J. B., Adeniyi, A. E., & Ayo, F. E. (2021) · Multimedia Tools and Applications · doi:10.1007/s11042-021-11125-2 · Cited by 42
RetractedThe critical factors shaping customer shopping experiences with innovative technologies
Ylilehto, M., Komulainen, H., & Ulkuniemi, P. (2021) · Baltic Journal of Management · doi:10.1108/bjm-02-2021-0049 · Cited by 62
Price, L. L., & Coulter, R. A. (2019) · Journal of Consumer Psychology · doi:10.1002/jcpy.1121 · Cited by 46
Jiménez‐Barreto, J., Rubio, N., Mura, P., Sthapit, E., & Campo, S. (2022) · Journal of Travel Research · doi:10.1177/00472875221094073 · Cited by 41
Outside-in marketing: Why, when and how?
Rust, R. T. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.12.003 · Cited by 39
Apaolaza, V., Hartmann, P., Paredes, M. R., Trujillo, A., & D’Souza, C. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.11.037 · Cited by 48
Object-oriented marketing theory
Franco, P., Canniford, R., & Phipps, M. (2022) · Marketing Theory · doi:10.1177/14705931221079407 · Cited by 37
Hao, R., & Li, C.-Q. (2025) · Technological forecasting & social change · doi:10.1016/j.techfore.2025.123979 · Cited by 41
The history of academic research in marketing and its implications for the future
Ratchford, B. T. (2020) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-11-2019-0096 · Cited by 47
Kumar, V., & Ramachandran, D. (2020) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2020.09.004 · Cited by 41
Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
Melumad, S., Hadi, R., Hildebrand, C., & Ward, A. F. (2020) · Customer Needs and Solutions · doi:10.1007/s40547-020-00107-4 · Cited by 45
“This recursivity becomes even more complex in the case of smart objects, where representations of consumers’ preferences reflect not just their past behaviors but possibly the machine’s past behaviors as well [17].”
BackgroundNovak, T. P., & Hoffman, D. L. (2022) · Journal of Consumer Research · doi:10.1093/jcr/ucac014 · Cited by 36
Self-citationPardo, C., Wei, R., & Ivens, B. S. (2022) · Industrial Marketing Management · doi:10.1016/j.indmarman.2022.04.012 · Cited by 44
Basu, R., Aktar, M. N., & Kumar, S. (2025) · Journal of Marketing Analytics · doi:10.1057/s41270-024-00355-6 · Cited by 35
Schweitzer, F. M., Handrich, M., & Heidenreich, S. (2019) · International Journal of Innovation Management · doi:10.1142/s1363919619500671 · Cited by 37
Wiliandri, R. (2020) · Ekonomi Bisnis · doi:10.17977/um042v25i2p66-85 · Cited by 35
Liu, J. (2025) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2544006 · Cited by 43
“First, the buffering role of AI literacy in mitigating fear driven by perceived usefulness and perceived anthropomorphism aligns with the technology empowerment framework (Hoffman & Novak, 2018).”
Rules of (household) engagement: technology as manager, assistant and intern
Letheren, K., Russell‐Bennett, R., Mulcahy, R. F., & McAndrew, R. (2019) · European Journal of Marketing · doi:10.1108/ejm-10-2017-0759 · Cited by 36
Relational cohesion between users and smart voice assistants
Ortega, B. H., Manzano, J. A., & Ferreira, I. (2021) · Journal of Services Marketing · doi:10.1108/jsm-07-2020-0286 · Cited by 37
Robinson, T. D., Veresiu, E., & Rosario, A. B. (2021) · Journal of Consumer Research · doi:10.1093/jcr/ucab046 · Cited by 38
Hartmann, J., Bergner, A., & Hildebrand, C. (2023) · Journal of Consumer Psychology · doi:10.1002/jcpy.1381 · Cited by 42
Kang, H., & Kim, K. J. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.107152 · Cited by 36
Older consumers and technology: A critical systematic literature review
Franco, P. (2023) · AMS Review · doi:10.1007/s13162-023-00256-4 · Cited by 33
Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation
Shah, T. R., Kautish, P., & Walia, S. K. (2023) · foresight · doi:10.1108/fs-10-2021-0195 · Cited by 40
The Usage of Artificial Intelligence in Digital Marketing: A Review
Hassan, A. (2021) · Studies in computational intelligence · doi:10.1007/978-3-030-72080-3_20 · Cited by 37
Sport and fitness app uses: a review of humanities and social science perspectives
Soulé, B., Marchant, G., & Verchère, R. (2021) · European Journal for Sport and Society · doi:10.1080/16138171.2021.1918896 · Cited by 35
Belk, R. W., Humayun, M., & Gopaldas, A. (2020) · Journal of Macromarketing · doi:10.1177/0276146719897361 · Cited by 37
“Deal with it”: How coping with e-service innovation affects the customer experience
Ciuchita, R., Mahr, D., & Odekerken‐Schröder, G. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.05.036 · Cited by 37
“According to this customer-centric perspective on customer experience (Ho ff man & Novak, 2017), the change introduced by incremental service innovation and the e ff orts customers make to deal with it likely a ff ect the encounter experience, which may in fl uence their cumulative experience.”
BackgroundInfluentialBeeler, L. L., Zablah, A. R., & Rapp, A. A. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.04.045 · Cited by 34
Hu, Q., Lu, Y., Pan, Z., & Wang, B. (2022) · Behaviour and Information Technology · doi:10.1080/0144929x.2022.2137698 · Cited by 39
“AI can help individuals perform things that they may not do, assisting individuals to self-enhance through routine use of AI (Ho ff man and Novak 2018).”
BackgroundFriend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
Fronczek, L. P., Mende, M., Scott, M. L., Nenkov, G. Y., & Gustafsson, A. (2022) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-022-00915-1 · Cited by 34
Exploring omnichannel strategies: a path to improve customer experiences
Silva, S. C. L. D. C. E., Silva, F. P., & Dias, J. C. (2023) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-03-2023-0198 · Cited by 37
Impact of artificial intelligence on branding: a bibliometric review and future research directions
Hue, T. T., & Hung, T. H. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-04488-6 · Cited by 37
The Internet of Things: Social dimensions
Lupton, D. A. (2020) · Sociology Compass · doi:10.1111/soc4.12770 · Cited by 31
A Framework for Design of Conversational Agents to Support Health Self-Care for Older Adults
Morrow, D. G., Lane, H. C., & Rogers, W. A. (2020) · Human Factors The Journal of the Human Factors and Ergonomics Society · doi:10.1177/0018720820964085 · Cited by 34
Ali, O., Osmanaj, V., Kwiatek, P., Alryalat, M. A. A., Chimhundu, R., & Dwivedi, Y. K. (2023) · Economic Research-Ekonomska Istraživanja · doi:10.1080/1331677x.2023.2210661 · Cited by 54
“Internet of Things (IoT) comprises the use of smartly connected devices and systems employed to optimize data collected on machines and other physical objects through embedded sensors and actuators (Hoffman & Novak, 2018).”
Patel, V. V., Pandit, R., & Sama, R. (2023) · Journal of Fashion Marketing and Management · doi:10.1108/jfmm-05-2023-0113 · Cited by 32
The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence
Poushneh, A., Vásquez‐Parraga, A. Z., & Gearhart, R. S. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103871 · Cited by 35
Evolution of service robots in marketing: A relational framework and future research agenda
Mahr, D., Odekerken‐Schröder, G., & van Doorn, J. (2025) · Journal of Business Research · doi:10.1016/j.jbusres.2025.115204 · Cited by 29
Deng, Z., & Yan, J. (2025) · SAGE Open · doi:10.1177/21582440251365438 · Cited by 29
Portable technology and multi-domain energy practices
Robinson, T. D., & Arnould, E. J. (2019) · Marketing Theory · doi:10.1177/1470593119870226 · Cited by 29
Botez, A., Hietanen, J., & Tikkanen, H. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2020.1805491 · Cited by 30
Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
Carrington, M., & Ozanne, J. L. (2021) · Journal of Consumer Research · doi:10.1093/jcr/ucab026 · Cited by 29
Yang, X., Sun, B., & Liu, S. (2024) · Information Processing & Management · doi:10.1016/j.ipm.2024.103959 · Cited by 28
Rokonuzzaman, M., Kim, K., Dugar, K. K., & Fox, J. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2021.11.040 · Cited by 30
Metadata
- Authors
- Hoffman, D. L., & Novak, T. P.
- Affiliations
- George Washington University (US)
- Corresponding author
- Hoffman, Donna L
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2017-10-06
- Volume
- 44
- Issue
- 6
- Pages
- 1178-1204
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W3124255990
- Cited by
- 668
- References
- 124
- Citations by year
- 2026: 65 · 2025: 92 · 2024: 77 · 2023: 92 · 2022: 122 · 2021: 84 · 2020: 77 · 2019: 45 · 2018: 10 · 2017: 3
- FWCI
- 66.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Keywords
- Internet of Things, customer experience, assemblage theory, object-oriented ontology, smart objects
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review