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Cited by 512

The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.

Buying or browsing?: An exploration of shopping orientations and online purchase intention

Brown, Mark, Pope, Nigel, Voges, Kevin·2003·European Journal of Marketing
DOI 10.1108/03090560310495401
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Abstract

Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily motivated by convenience, the authors show empirically that consumers' fundamental shopping orientations have no significant impact on their proclivity to purchase products online. Factors that are more likely to influence purchase intention include product type, prior purchase, and, to a lesser extent, gender.

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Citations

Cites

Show all 41 references

Research works printed but not linked: 26

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  2. Brown, S. and Reid, R. (1997), “Shoppers on the verge of a nervous breakdown”, in Brown, S. and Turley, D. (Eds), Consumer Research: Postcards from the Edge, Routledge, London.
  3. Cassill, N.L., Williamson, N., McEnally, M. and Thomas, J. (1994), “Department store cross‐shoppers”, Journal of Applied Business Research, Vol. 10 No. 4, pp. 88‐96. · doi:10.19030/jabr.v10i4.5911
  4. Darden, W.R. and Ashton, D. (1974), “Psychographic profiles of patronage preference groups”, Journal of Retailing, Vol. 50 No. 4, pp. 99‐112.
  5. Gehrt, K.C., Alpander, G.G. and Lawson, D.A. (1992), “A factor‐analytic examination of catalog shopping orientations in France”, Journal of Euromarketing, Vol. 2 No. 2, pp. 49‐69. · doi:10.1300/j037v02n02_05
  6. Jarvenpaa, S.L. and Todd, P.A. (1997), “Is there a future for retailing on the Internet?”, in Peterson, R.A. (Ed.), Electronic Marketing and the Consumer, Sage, Thousand Oaks, CA.
  7. Korgaonkar, P.K. (1982), “Non‐store retailing and perceived product risk”, in Walker, B.J. et al. (Eds), An Assessment of Marketing Thought and Practice: 1982 Educators' Conference Proceedings, American Marketing Association, Chicago, IL.
  8. Korgaonkar, P.K. and Bellenger, D. (1983), “Nonstore retailers and consumer characteristics”, Akron Business and Economic Review, Vol. 14 No. 4, pp. 29‐34.
  9. Lavin, M. (1992), “Have contemporary consumers integrated mail/phone order into their categorization of goods and retailers?”, Journal of Direct Marketing, Vol. 6 No. 3, pp. 22‐30. · doi:10.1002/dir.4000060305
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  14. Shamdasani, P.N. and Ong, G.Y. (1995), “An exploratory study of in‐home shoppers in a concentrated retail market”, Journal of Retailing and Consumer Services, Vol. 2 No. 1, pp. 15‐23. · doi:10.1016/0969-6989(95)00004-6
  15. Stapel, J. (1971), “Sales effect of print ads”, Journal of Advertising Research, Vol. 1 No. 3, pp. 32‐6.
  16. Stephenson, P.R. and Willett, R.P. (1969), “Analysis of consumers' retail patronage strategies”, in McDonald, P.R. (Ed.), Marketing Involvement in Society and the Economy, American Marketing Association, Chicago, IL.
  17. Whitlark, D.B., Geurts, M.D. and Swenson, M.J. (1993), “New product forecasting with a purchase intention survey”, Journal of Business Forecasting, Vol. 12 No. 3, pp. 18‐21.
  18. Williams, R.H., Painter, J.J. and Nicholas, H.R. (1978), “A policy‐oriented typology of grocery shoppers”, Journal of Retailing, Vol. 54 No. 1, pp. 27‐42.
  19. Bellenger, D.N., Robertson, D.H. and Hirschman, E.C. (1978), “Impulse buying varies by product”, Journal of Advertising Research, Vol. 18, pp. 15‐18. · doi:10.2307/3150635
  20. Blankertz, D.F. (1950), “Motivation and rationalization in retail buying”, Public Opinion Quarterly, Winter, pp. 659‐67. · doi:10.1086/266125
  21. Clawson, C.J. (1971), “How useful are 90‐day purchase probabilities?”, Journal of Marketing, Vol. 35 No. 4, pp. 43‐7. · doi:10.1177/002224297103500408
  22. Forrester Research (2000), Forrester Findings, available at: www.forrester.com/ER/Press/ForrFind/0,1768,0,FF.html.
  23. Nunnally, J.C. (1978), Psychometric Theory, McGraw‐Hill Publishing, New York, NY.
  24. Rahtz, D.R., Sirgy, M.J. and Meadow, H.L. (1989), “The elderly audience: correlates of television orientation”, Journal of Advertising, Vol. 18 No. 3, pp. 9‐20. · doi:10.1080/00913367.1989.10673157
  25. Singh, J. (1990), “A typology of consumer response styles”, Journal of Retailing, Vol. 66 No. 1, pp. 57‐99.
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Metadata

Authors
Brown, M., Pope, N., & Voges, K.
Venue
European Journal of Marketing
Publisher
Emerald
Published
2003-12-01
Volume
37
Issue
11/12
Pages
1666-1684
ISSN
0309-0566 (ISSN-L)
DOI
10.1108/03090560310495401
OpenAlex
W1530508055
Cited by
512
References
41
FWCI
27.58
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)

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CoChat. (2026). Citation check: Buying or browsing?: An exploration of shopping orientations and online purchase intention. https://app.cochat.ai/papers/10.1108/03090560310495401
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Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing?: An exploration of shopping orientations and online purchase intention. European Journal of Marketing. https://doi.org/10.1108/03090560310495401

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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