The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The myth of the ethical consumer – do ethics matter in purchase behaviour?
Abstract
Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article examines whether or not consumers care about ethical behaviour, and investigates the effect of good and bad ethical conduct on consumer purchase behaviour. Through focus group discussions it becomes clear that although we are more sophisticated as consumers today, this does not necessarily translate into behaviour which favours ethical companies and punishes unethical firms. The article concludes by some thoughts on how marketers might encourage consumers to engage in positive purchase behaviour in favour of ethical marketing.
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Citations
Cites
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Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
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Self-citation
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Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
Boulstridge, E., & Carrigan, M. (2000) · Journal of Communication Management · doi:10.1108/eb023532 · Cited by 559
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“Given the points raised above, it is not surprising that so many researchers observe contradictions in ethical consumption, which have been termed the attitude–behaviour gap (Carrigan and Attalla 2001; Boulstridge and Carrigan 2000; Moraes et al. 2012; Chatzidakis et al. 2007; Hassan et al. 2015).”
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Seeking sustainable futures in marketing and consumer research
Davies, I., Oates, C. J., Tynan, C., Carrigan, M., Casey, K., Heath, T., Henninger, C. E., Lichrou, M., McDonagh, P., McDonald, S., et al. (2020) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0144 · Cited by 79
Self-citationEliciting willingness to pay for fairtrade products with information
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Metadata
- Authors
- Carrigan, M., & Attalla, A.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 2001-12-01
- Volume
- 18
- Issue
- 7
- Pages
- 560-578
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2087464381
- Cited by
- 1,650
- References
- 2
- FWCI
- 18.53
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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