An empirical examination of initial trust in mobile banking
Abstract
Purpose The purpose of this paper is to examine the effect of initial trust on mobile banking user adoption. Design/methodology/approach Based on the valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model. Findings The results indicate that structural assurance and information quality are the main factors affecting initial trust, whereas information quality and system quality significantly affect perceived usefulness. Initial trust affects perceived usefulness, and both factors predict the usage intention of mobile banking. Research limitations/implications The sample was mainly composed of users having rich mobile Internet experience, which may affect their trust in mobile banking. Future research needs to generalize these results to other samples, such as those users without much mobile Internet experience. Originality/value Extant research has mainly adopted information technology adoption theories such as TAM to explain mobile user behavior, and has seldom examined the effect of initial trust on mobile banking user adoption. However, the high perceived risk and low switching cost highlight the necessity to build initial trust to facilitate user behavior. This research fills the gap.
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Trust in digital services depends on how people perceive the risks, benefits and trustworthiness of the provider.
“The finding aligns with previous study that trust in digital services depends on how people perceive the risks, benefits and trustworthiness of the provider (Zhou, 2011).”
From Feeling Watched: A Phenomenological Exploration of Consumer Discomfort and Data Privacy Concerns in E-Commerce Personalized Email Marketing (2025) · cites this paper as Zhou, 2011
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“The finding aligns with previous study that trust in digital services depends on how people perceive the risks, benefits and trustworthiness of the provider (Zhou, 2011).”
- Authors
- Zhou, T.
- Affiliations
- Hangzhou Dianzi University (CN)
- Corresponding author
- Zhou, Tao
- ORCID
- Zhou, Tao
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2011-08-12
- Volume
- 21
- Issue
- 5
- Pages
- 527-540
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W2139794205
- Cited by
- 589
- References
- 10
- Citations by year
- 2026: 38 · 2025: 45 · 2024: 46 · 2023: 54 · 2022: 54 · 2021: 59 · 2020: 52 · 2019: 43 · 2018: 47 · 2017: 29 · 2016: 27 · 2015: 39 · 2014: 29 · 2013: 17 · 2012: 9
- FWCI
- 42.53
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Internet Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Information Systems › User Authentication and Security Systems
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- mobile banking, initial trust, technology adoption, perceived usefulness, information quality, structural assurance, system quality, intention to use, risk perception, switching costs, technology acceptance model
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