How entrepreneurial learning impacts one’s intention towards entrepreneurship: A planned behavior approach
Abstract
Purpose Although entrepreneurial learning is widely believed as an important factor in shaping one’s entrepreneurial intention, research finds little consistent results on the direct effect of entrepreneurial learning on one’s entrepreneurial intention. To solve the conflicted effects of entrepreneurial learning, the purpose of this paper is to explore how entrepreneurial learning may impact individual entrepreneurial intention. Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors proposed and tested on a three mediating effect model, in which entrepreneurial learning is associated with entrepreneurial intention through attitude, subjective norm and perceived behavioral control toward entrepreneurship. Moreover, the moderating role of prior exposure to entrepreneurship was proposed and tested. Based on a sample of 200 university students who have taken entrepreneurial courses in Hong Kong, the hierarchical regressions and moderated mediation tests were used to test the hypotheses. Findings The authors find that the positive relationship between entrepreneurial learning and entrepreneurial intention is significantly mediated by attitude, subjective norm and perceived behavioral control toward entrepreneurship; and the mediating effects of entrepreneurial learning on entrepreneurial intention via attitudes and perceived behavioral control respectively, is moderated by exposure to entrepreneurship. Originality/value Contributing to the literature of entrepreneurship education, this study identifies individuals who exposed to the same entrepreneurship education may perform differently in entrepreneurial learning. The findings also help us to better understand the mechanism through which and under which context one’s entrepreneurial learning may enhance his/her entrepreneurial intention.
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The findings are generally congruent with studies related to the theory of planned behavior and the technology acceptance model in educational contexts.
“The findings are generally congruent with studies related to TPB and technology acceptance model in educational context [8,14,15,36].”
From An Extended Theory of Planned Behavior for the Modelling of Chinese Secondary School Students’ Intention to Learn Artificial Intelligence (2020) · cites this paper as [36]
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Factors Affecting Entrepreneurial Intention of Higher Diploma Students in Hanoi-Vietnam
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Entrepreneurial Intention and Self-Efficacy: Unveiling the Mediating Link in University Students
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- Authors
- Zhang, F., Wei, L., Sun, H., & Tung, L. C.
- Affiliations
- South China University of Technology (CN)
- Hong Kong Baptist University (HK)
- City University of Hong Kong (HK)
- Venue
- Chinese Management Studies
- Publisher
- Emerald
- Published
- 2019-04-01
- Volume
- 13
- Issue
- 1
- Pages
- 146-170
- ISSN
- 1750-614X (ISSN-L)
- OpenAlex
- W2897109875
- Cited by
- 76
- References
- 70
- Citations by year
- 2026: 6 · 2025: 11 · 2024: 8 · 2023: 14 · 2022: 13 · 2021: 17 · 2020: 6 · 2019: 1
- FWCI
- 8.05
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Chinese Management Studies (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Social Sciences › Education › Vocational and Entrepreneurial Education
- Social Sciences › Sociology and Political Science › Migration, Ethnicity, and Economy
- Keywords
- entrepreneurial learning, entrepreneurial intention, theory of planned behavior, entrepreneurial attitude, subjective norms, perceived behavioral control, entrepreneurship education, university students, moderated mediation
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