Cited by 184Sharing Economy and PlatformsService and Product InnovationDiverse Aspects of Tourism Research

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Airbnb – an exploration of value co-creation experiences in Jamaica

Johnson, Abbie-Gayle, Neuhofer, Barbara·2017·International Journal of Contemporary Hospitality Management

Abstract

Purpose: Drawing upon the theoretical framework of the service-dominant (S-D) logic, value co-creation and social practices, this paper aims to investigate how value is co-created among guests, hosts and the wider local community in the sharing economy context of Airbnb. Design/methodology/approach: A qualitative enquiry through an online content analysis was applied to thematically analyse Airbnb online guest reviews to explore the value-co-creation practices in local tourist experiences in Jamaica. Findings: Based on Airbnb guest and host engagements, a theoretical framework emerges, depicting integrated operant and operand resources, host–guest value co-creation practices embedded in the destination’s authentic culture and specific value outcomes. Research limitations/implications: Being grounded in the geographical and cultural context of Airbnbs in Jamaica, the findings are transferable to similar platforms of the sharing economy, tourism contexts and destinations. Practical implications: Critical implications unfold for Airbnb accommodation providers, destination stakeholders and policymakers by revealing a specific set of nuanced social practices that need to occur for local authentic experiences and value to be co-created among guests, hosts and the wider local community. Originality/value: The paper makes an original contribution to knowledge by being one of the first studies to apply a S-D logic lens to the Airbnb sharing economy. It breaks down resource integration, host – guest value co-creation practices and value outcomes that occur for experiences and value to emerge in an Airbnb hospitality context.

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Metadata

Authors
Johnson, A.-G., & Neuhofer, B.
Affiliations
  • Bournemouth University (GB)
  • Fachhochschule Salzburg (AT)
Venue
International Journal of Contemporary Hospitality Management
Publisher
Emerald
Published
2017-09-11
Volume
29
Issue
9
Pages
2361-2376
ISSN
0959-6119 (ISSN-L)
OpenAlex
W2737820900
Cited by
184
References
2
Citations by year
2026: 8 · 2025: 15 · 2024: 15 · 2023: 22 · 2022: 31 · 2021: 24 · 2020: 36 · 2019: 25 · 2018: 8
FWCI
31.85
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Contemporary Hospitality Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Keywords
Airbnb, value co-creation, service-dominant logic, sharing economy, host-guest interactions, social practices, local communities, guest reviews

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Johnson, A.-G., & Neuhofer, B. (2017). Airbnb – an exploration of value co-creation experiences in Jamaica. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-08-2016-0482