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Micro Strategy and Strategizing: Towards an Activity‐Based View

Johnson, Gerry, Melin, Leif, Whittington, Richard·2003·Journal of Management Studies

Abstract

abstract This introductory paper provides a background to the origins, themes and papers of this Special Issue on Micro Strategy and Strategizing. Our overarching argument is that, while the field of strategy has traditionally concentrated on the macro‐level of organizations, it needs now to attend to much more micro‐level phenomena. We propose an activity‐based view of strategy that focuses on the detailed processes and practices which constitute the day‐to‐day activities of organizational life and which relate to strategic outcomes. The paper develops this view by considering two bodies of theory, those of the resource based view and institutionalism; two bodies of empirical work, those on corporate diversification and structure; and finally the process tradition of strategy research. The paper identifies the benefits of the activity‐based view and introduces some challenges for further research. It concludes by introducing the papers in this Special Issue.

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Metadata

Authors
Johnson, G., Melin, L., & Whittington, R.
Venue
Journal of Management Studies
Publisher
Wiley
Published
2003-01
Volume
40
Issue
1
Pages
3-22
ISSN
  • 0022-2380 (ISSN-L)
  • 1467-6486
OpenAlex
W3122441192
Cited by
1,107
References
3
FWCI
61.02
Type
journal article
Language
en
Open access
closed

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Johnson, G., Melin, L., & Whittington, R. (2003). Micro Strategy and Strategizing: Towards an Activity‐Based View. Journal of Management Studies. https://doi.org/10.1111/1467-6486.t01-2-00002

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