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Cited by 59Impact of Technology on AdolescentsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being

Open access
Ho, Hillbun, Ito, Kenichi·2019·European Journal of Marketing
DOI 10.1108/ejm-11-2017-0809
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Abstract

Purpose: Mounting empirical evidence shows that engagement in social network sites (SNSs) could have a negative impact on users’ personal well-being. However, studies of the undesirable effects of SNS use have not examined SNSs as a channel for users to share consumption information and experiences. To extend prior research, this study aims to examine the impact of consumption-oriented engagement (COE) in SNSs on young adult consumers’ personal well-being in terms of anxiety and self-esteem, as well as excessive spending. Design/methodology/approach: Surveys were the primary means of data collection from a sample of young college students ( N = 900). Moderated hierarchical regression was used to test the hypotheses. Findings: COE is positively associated with anxiety and excessive spending and negatively associated with self-esteem. Social comparison mediates these relationships, and individuals’ materialistic values moderate the mediation. Research limitations/implications: This study demonstrates the psychological and behavioral outcomes of consumer socialization via digital media among young adult consumers. It introduces and empirically validates social comparison as a theoretical explanation for the effects of COE. In addition, it validates materialistic values as a personal trait that moderates the effects of COE. Practical implications: The study validates COE as a key precursor to the well-being of young adult users of SNSs and social comparison as the mediator. With this understanding, public policies can be designed to mitigate the root cause of the negative impact of SNS use. Originality/value: Findings shed light on the negative repercussions of engagement in SNSs in the consumption domain and provide an impetus for educators, researchers and policymakers to make further efforts to gain a thorough understanding of the pitfalls of social media use.

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  • Recently, researchers have called attention to IT-related technostress, technophobia, anxiety, personal wellbeing concerns, and in particular the 'dark side' of AI.

    “Recently, researchers also called attention to IT-related technostress, technophobia, anxiety (e.g. Agogo and Hess, 2018; Zhang, 2013), personal wellbeing concerns (e.g. Ho and Ito, 2019; Mensmann and Frese, 2019), and in particular the ' dark side ' of AI (e.g. Cheatham et al., 2019; Dwivedi et al., 2021).”

    From Understanding managers’ attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making (2021) · cites this paper as Ho and Ito, 2019

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Authors
Ho, H., & Ito, K.
Affiliations
  • University of Technology Sydney (AU)
  • Nanyang Technological University (SG)
ORCID
Venue
European Journal of Marketing
Publisher
Emerald
Published
2019-07-08
Volume
53
Issue
7
Pages
1355-1377
ISSN
0309-0566 (ISSN-L)
DOI
10.1108/ejm-11-2017-0809
OpenAlex
W2923572968
Cited by
59
References
91
Citations by year
2026: 9 · 2025: 16 · 2024: 9 · 2023: 7 · 2022: 8 · 2021: 6 · 2020: 4
FWCI
9.06
Type
journal article
Language
en
Open access
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • European Journal of Marketing (publishedVersion)
  • DR-NTU (Nanyang Technological University) (submittedVersion)
  • OPUS - Open Publications of UTS Scholars (University of Technology Sydney) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
social network sites, social comparison, materialism, anxiety, self-esteem, excessive spending, young adult consumers, university students, consumer socialization, well-being, social media use

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