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Cited by 864

The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.

The Role of Theory in Developing Effective Health Communications

Fishbein, Martin, Cappella, Joseph N.·2006·Journal of Communication

Abstract

This study attempts to show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors. After describing an integrative model of behavioral prediction, the model’s implications for designing persuasive communications are considered. Using data from a study on smoker’s intentions to continue smoking and to quit, it is shown how the theory helps identify the critical beliefs underlying these or other intentions. Finally, it is argued that although behavioral theory can help identify the beliefs that should be targeted in a persuasive communication, our ability to change these beliefs will ultimately rest on communication theory.

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Registry

Crossref · 10.1111/j.1460-2466.2006.00280.x

Cites

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Citations

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Metadata

Authors
Fishbein, M., & Cappella, J. N.
Venue
Journal of Communication
Published
2006-08-01
Volume
56
Issue
suppl_1
Pages
S1-S17
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
OpenAlex
W2090966558
Cited by
864
References
13
FWCI
26.52
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.