The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
The Role of Theory in Developing Effective Health Communications
Abstract
This study attempts to show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors. After describing an integrative model of behavioral prediction, the model’s implications for designing persuasive communications are considered. Using data from a study on smoker’s intentions to continue smoking and to quit, it is shown how the theory helps identify the critical beliefs underlying these or other intentions. Finally, it is argued that although behavioral theory can help identify the beliefs that should be targeted in a persuasive communication, our ability to change these beliefs will ultimately rest on communication theory.
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Citations
Cites
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Prochaska, J. O., & Diclemente, C. C. (1986) · Treating Addictive Behaviors · doi:10.1007/978-1-4613-2191-0_1 · Cited by 1,877 · cited 2×
“…ic.oup.com /joc/article-abstract/56/suppl_1/S1/4102563 by Johns H opkins U niversity user on 16 M ay 2019 Transtheoretical Model of Behavior Change (Prochaska & DiClemente, 1983, 1986, 1992; Prochaska, DiClemente, & Norcross, 1992; Prochaska, Redding, Harlow, Rossi, & Velicer, 1994), the…”
The role of theory in HIV prevention
Fishbein, M. (2000) · AIDS Care · doi:10.1080/09540120050042918 · Cited by 965
Self-citationNarratives and cancer communication
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Advancing Tailored Health Communication: A Persuasion and Message Effects Perspective
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Cited by
A meta-analysis of web-delivered tailored health behavior change interventions
Lustria, M. L. A., Noar, S. M., Cortese, J., Van Stee, S. K., Glueckauf, R. L., & Lee, J. (2013) · Journal of Health Communication · doi:10.1080/10810730.2013.768727 · Cited by 689
Media effects: theory and research
Valkenburg, P. M., Peter, J., & Walther, J. B. (2016) · Annual Review of Psychology · doi:10.1146/annurev-psych-122414-033608 · Cited by 536
Healthy and unhealthy social norms and food selection. Findings from a field-experiment
Mollen, S., Rimal, R. N., Ruiter, R. A. C., & Kok, G. (2013) · Appetite · doi:10.1016/j.appet.2013.01.020 · Cited by 210
Lehto, T., & Oinas-Kukkonen, H. (2011) · Journal of Medical Internet Research · doi:10.2196/jmir.1559 · Cited by 203
de Bruijn, G.-J. (2010) · Appetite · doi:10.1016/j.appet.2009.08.007 · Cited by 186
Metadata
- Authors
- Fishbein, M., & Cappella, J. N.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-08-01
- Volume
- 56
- Issue
- suppl_1
- Pages
- S1-S17
- ISSN
- 0021-9916 (ISSN-L)
- 1460-2466
- OpenAlex
- W2090966558
- Cited by
- 864
- References
- 13
- FWCI
- 26.52
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
