The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Try It, You'll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer
Abstract
Patrons of a pub evaluated regular beer and “MIT brew” (regular beer plus a few drops of balsamic vinegar) in one of three conditions. One group tasted the samples blind (the secret ingredient was never disclosed). A second group was informed of the contents before tasting. A third group learned of the secret ingredient immediately after tasting, but prior to indicating their preference. Not surprisingly, preference for the MIT brew was higher in the blind condition than in either of the two disclosure conditions. However, the timing of the information mattered substantially. Disclosure of the secret ingredient significantly reduced preference only when the disclosure preceded tasting, suggesting that disclosure affected preferences by influencing the experience itself, rather than by acting as an independent negative input or by modifying retrospective interpretation of the experience.
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Marketing actions can modulate neural representations of experienced pleasantness
Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.0706929105 · Cited by 1,122
Piqueras-Fiszman, B., & Spence, C. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.09.013 · Cited by 855
Positive interventions: An emotion regulation perspective.
Quoidbach, J., Mikolajczak, M., & Gross, J. J. (2015) · Psychological Bulletin · doi:10.1037/a0038648 · Cited by 546
Does food color influence taste and flavor perception in humans?
Spence, C., Levitan, C. A., Shankar, M. U., & Zampini, M. (2010) · Chemosensory Perception · doi:10.1007/s12078-010-9067-z · Cited by 540
Metadata
- Authors
- Lee, L., Frederick, S., & Ariely, D.
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 2006-12
- Volume
- 17
- Issue
- 12
- Pages
- 1054-1058
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W1991844365
- Cited by
- 385
- References
- 4
- FWCI
- 15.96
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Lee, L., Frederick, S., & Ariely, D. (2006). Try It, You'll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer. Psychological Science. https://doi.org/10.1111/j.1467-9280.2006.01829.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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