EFFECTS OF DISCONFIRMED CONSUMER EXPECTATIONS ON FOOD ACCEPTABILITY
Abstract
ABSTRACT Three studies were conducted to assess the effects of disconfirmed consumer expectations on food acceptability. In the first, disconfirmed expectations for the sensory attributes of an edible film had a negative effect on acceptability of the film. Greater disconfirmation resulted in lower acceptance and purchase intent. In the second study, written product information was used to establish three levels of expected acceptability and expected bitterness for a novel fruit beverage. Comparison of preexposure (expected) and postexposure (perceived) ratings of acceptability and bitterness supported an assimilation model of disconfirmation effects for conditions in which expectations of acceptability were high and expectations of bitterness were low. A contrast effect was observed for bitterness judgments when expectations of bitterness were high. Associative effects resulting from the expectation manipulation were observed on other sensory attributes. In the third study, expectations were manipulated to influence both direction (positive versus negative) and degree of disconfirmation for the acceptance of cola beverages. Results provided further support for an assimilation model of these effects.
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Exteroceptive cues influence food perception via expectancy effects.
“One of the most important means by which exteroceptive cues influence food perception relates to expectancy e ects [176-179].”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [178]
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Pelsmaeker, S. D., Schouteten, J. J., Lagast, S., Dewettinck, K., & Gellynck, X. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2017.02.018 · Cited by 73 · see citing works
Wang, Q. (., Keller, S., & Spence, C. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.12.014 · Cited by 72 · see citing works
CONSUMER EXPECTATIONS AND PERCEPTION OF CHOCOLATE MILK DESSERTS ENRICHED WITH ANTIOXIDANTS
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- Authors
- CARDELLO, A. V., & SAWYER, F. M.
- Affiliations
- United States Department of the Army (US)
- University of Massachusetts Amherst (US)
- Corresponding author
- CARDELLO, A.V.
- ORCID
- CARDELLO, A.V.
- Venue
- Journal of Sensory Studies
- Publisher
- Wiley
- Published
- 1992-12
- Volume
- 7
- Issue
- 4
- Pages
- 253-277
- ISSN
- 0887-8250 (ISSN-L)
- 1745-459X
- OpenAlex
- W1966381666
- Cited by
- 352
- References
- 30
- Citations by year
- 2026: 10 · 2025: 9 · 2024: 11 · 2023: 5 · 2022: 11 · 2021: 11 · 2020: 20 · 2019: 23 · 2018: 21 · 2017: 12 · 2016: 18 · 2015: 16 · 2014: 22 · 2013: 10 · 2012: 16
- FWCI
- 5.77
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Sensory Studies (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Keywords
- food acceptance, assimilation model, contrast effects, purchase intention, edible films, bitterness perception, cola beverages, sensory properties, associative effects
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