The DOI matches its Crossref record; 142 of the 142 references it cites were found in a registry or an index.
What Do Implicit Measures Tell Us?: Scrutinizing the Validity of Three Common Assumptions
Abstract
Experimental paradigms designed to assess “implicit” representations are currently very popular in many areas of psychology. The present article addresses the validity of three widespread assumptions in research using these paradigms: that (a) implicit measures reflect unconscious or introspectively inaccessible representations; (b) the major difference between implicit measures and self-reports is that implicit measures are resistant or less susceptible to social desirability; and (c) implicit measures reflect highly stable, older representations that have their roots in long-term socialization experiences. Drawing on a review of the available evidence, we conclude that the validity of all three assumptions is equivocal and that theoretical interpretations should be adjusted accordingly. We discuss an alternative conceptualization that distinguishes between activation and validation processes.
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Cites
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Cited by
Performance on Indirect Measures of Race Evaluation Predicts Amygdala Activation
Phelps, E. A., O'Connor, K. J., Cunningham, W. A., Funayama, E. S., Gatenby, J. C., Gore, J. C., & Banaji, M. R. (2000) · Journal of Cognitive Neuroscience · doi:10.1162/089892900562552 · Cited by 1,001
Knobloch-Westerwick, S., Glynn, C. J., & Huge, M. (2013) · Science Communication · doi:10.1177/1075547012472684 · Cited by 469
The Associative–Propositional Evaluation Model
Gawronski, B., & Bodenhausen, G. V. (2011) · Advances in Experimental Social Psychology · doi:10.1016/b978-0-12-385522-0.00002-0 · Cited by 426
Self-citationReflective and Automatic Processes in the Initiation and Maintenance of Dietary Change
Rothman, A. J., Sheeran, P., & Wood, W. (2009) · Annals of Behavioral Medicine · doi:10.1007/s12160-009-9118-3 · Cited by 368
The role of automatic obesity stereotypes in real hiring discrimination.
Agerström, J., & Rooth, D.-O. (2011) · Journal of Applied Psychology · doi:10.1037/a0021594 · Cited by 331
Metadata
- Authors
- Gawronski, B., LeBel, E. P., & Peters, K. R.
- Venue
- Perspectives on Psychological Science
- Publisher
- SAGE Publications
- Published
- 2007-06
- Volume
- 2
- Issue
- 2
- Pages
- 181-193
- ISSN
- 1745-6916 (ISSN-L)
- 1745-6924
- OpenAlex
- W2056258999
- Cited by
- 287
- References
- 142
- FWCI
- 35.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- CoChat. (2026). Citation check: What Do Implicit Measures Tell Us?: Scrutinizing the Validity of Three Common Assumptions. https://app.cochat.ai/papers/10.1111/j.1745-6916.2007.00036.x
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- Gawronski, B., LeBel, E. P., & Peters, K. R. (2007). What Do Implicit Measures Tell Us?: Scrutinizing the Validity of Three Common Assumptions. Perspectives on Psychological Science. https://doi.org/10.1111/j.1745-6916.2007.00036.x
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