Cited by 104Data Visualization and AnalyticsInnovative Human-Technology InteractionMedia Influence and Health

Showing People Behind Data: Does Anthropomorphizing Visualizations Elicit More Empathy for Human Rights Data?

Boy, Jeremy, Pandey, Anshul Vikram, Emerson, John, Satterthwaite, Margaret, Nov, Oded, Bertini, Enrico·2017·Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems

Abstract

We investigate the impact of using anthropomorphized data graphics over standard charts on viewers' empathy for, and prosocial behavior toward suffering populations, in the context of human rights narratives. We present a series of experiments conducted on Amazon Mechanical Turk, in which we compare various forms of anthropomorphized data graphics-ranging from a single human figure that "fills up" to show proportional data, to separated groups of individual human beings-with a standard chart baseline. Each experiment uses two carefully crafted human rights data-driven stories to present the graphics. Contrary to our expectations, we consistently find that anthropomorphized data graphics and standard charts have very similar effects on empathy and prosocial behavior.

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Crossref · 10.1145/3025453.3025512

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48 of 48 references verified0 citation errors · 0 not checkable

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Authors
Boy, J., Pandey, A. V., Emerson, J., Satterthwaite, M., Nov, O., & Bertini, E.
Affiliations
  • United Nations (US)
  • New York University (US)
Venue
Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
Publisher
ACM
Published
2017-05-02
Pages
5462-5474
OpenAlex
W2587329347
Cited by
104
References
51
Citations by year
2026: 4 · 2025: 11 · 2024: 16 · 2023: 12 · 2022: 12 · 2021: 16 · 2020: 12 · 2019: 9 · 2018: 9 · 2017: 3
FWCI
2.64
Type
conference paper
Language
en
Open access
closed
Locations
CHI Conference on Human Factors in Computing Systems (publishedVersion)
Funders
John D. And Catherine T. MacArthur Foundation (G-107779-0)
Topics
  • Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Data Visualization and Analytics
  • Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Keywords
data visualization, empathy, prosocial behavior, human rights narratives, data storytelling

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