The DOI matches its Crossref record; 161 of the 161 references it cites were found in a registry or an index.
Social Media Elements, Ecologies, and Effects
Abstract
This review delineates core components of the social media ecosystem, specifying how online platforms complicate established social psychological effects. We assess four pairs of social media elements and effects: profiles and self-presentation; networks and social mobilization; streams and social comparison; and messages and social connectedness. In the process, we describe features and affordances that comprise each element, underscoring the complexity of social media contexts as they shift to a central topic within psychology. Reflecting on this transitional state, we discuss how researchers will struggle to replicate the effects of dynamic social environments. Consequently, we outline the obstacles in isolating effects that reoccur across platforms, as well as the challenges and opportunities that come with measuring contexts across periods. By centering on the elements that define the online ecosystem, psychological research can establish a more durable foundation for replicating the effects of social media and chronicling the evolution of social interaction.
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“Thus, features such as persistent streams, network visibility, and low-friction messaging can heighten social comparison, exposure, and interaction with potentially harmful others (71).”
From Developmental Trajectories and Outcomes of Online Child Sexual Abuse: A Systematic Review of Longitudinal Studies (2026) · cites this paper as [71]
In the citing paper
“by measuring college students' social media use across several platforms (vs. one particular platform), our study captured social media usage in a more ecologically valid fashion43:”
From Social Media Use and Its Link to Physical Health Indicators (2022) · cites this paper as [43]
In the citing paper
“Second, emerging work recommends measuring social media use across multiple platforms because people use them for different purposes and in different amounts.43”
From Social Media Use and Its Link to Physical Health Indicators (2022) · cites this paper as [43]
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“Instead, identifying key features used for CMC in numerous applications (e.g., status updates, profiles, private messages) should be a more future-proof way to study channels (Bayer et al., 2020).”
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The associations of active and passive social media use with well-being: A critical scoping review
Valkenburg, P. M., van Driel, I. I., & Beyens, I. (2022) · New Media & Society · doi:10.1177/14614448211065425 · Cited by 324
“Apparently, likes and comments fail to be empirically dichotomized in ASMU and PSMU (Bayer et al., 2020; Carr et al., 2016).”
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“Users build egocentric social networks comprised of others who share their beliefs and values (Bayer et al., 2020).”
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Wolfers, L. N., & Utz, S. (2022) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2022.101305 · Cited by 224
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Constructing Authenticity on TikTok: Social Norms and Social Support on the "Fun" Platform
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“They may be technically similar but their sociocultural usage practices may differ across SNS (for an extended discussion of such generalizability issues, see Bayer et al., 2020; Meier & Reinecke, 2021).”
BackgroundWhy human–AI relationships need socioaffective alignment
Kirk, H. R., Gabriel, I., Summerfield, C., Vidgen, B., & Hale, S. A. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-04532-5 · Cited by 146
“…and been shaped by many waves of technology (Henderson, 1901) — from the telegraph and tele-phones, which enabled long-distance social connections (Nye, 1997; Winston, 1998), to social media platforms ful fi lling our need for social comparisons and engagement (Bayer et al. 2020; Vogel et al. 2014).”
Yes: Affirmative Consent as a Theoretical Framework for Understanding and Imagining Social Platforms
Im, J., Dimond, J., Berton, M., Lee, U., Mustelier, K., Ackerman, M. S., & Gilbert, E. (2021) · Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems · doi:10.1145/3411764.3445778 · Cited by 119
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Self-citationSocial media and well-being: A methodological perspective
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“This aligns with previous work that highlights how the perceived context of technology use - such as for work or for socialization - can shape people ’ s psychological experiences (Bayer et al., 2020; Rhee et al., 2021).”
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Self-citationDoes Passive Social Media Use Harm Well-Being?: An Adversarial Review
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“As a defining feature of almost any SNS platform [29], profile pictures are linked to almost any interaction or communicative act.”
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Kümpel, A. S. (2021) · Communication Theory · doi:10.1093/ct/qtab012 · Cited by 82
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Social by definition: How users define social platforms and why it matters
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Self-citationZhang, C., Tang, L., & Liu, Z. (2023) · BMC Psychology · doi:10.1186/s40359-023-01311-2 · Cited by 78
“People of all ages, adults and adolescents, utilize a diverse array of social media platforms to engage in meaningful connections, both in intimate settings with loved ones and in expansive networks encompassing friends, acquaintances, and professional peers [3].”
BackgroundInstagram as a platform for teacher collaboration and digital social support
Richter, E., Carpenter, J. P., Meyer, A., & Richter, D. (2022) · Computers & Education · doi:10.1016/j.compedu.2022.104624 · Cited by 95
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“An example of social media are social network sites which are defined by the use of profiles, the embeddedness in networks, and by the use of streams [2].”
BackgroundThe relationship between text message sentiment and self-reported depression
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“Application usage features were computed as mean daily screen-on durations of aggregated categories informed by the communication field (Bayer et al., 2020): browser, social media, message, and email applications.”
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Advancing our understanding of the associations between social media use and well-being.
Valkenburg, P., Beyens, I., Meier, A., & Abeele, M. M. P. V. (2022) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2022.101357 · Cited by 58
Obschonka, M., Grégoire, D. A., Nikolaev, B., Ooms, F., Lévesque, M., Pollack, J. M., & Behrend, T. S. (2024) · Entrepreneurship Theory and Practice · doi:10.1177/10422587241304676 · Cited by 76
“The sheer volume of data that mobile phones, social media, and other networked infrastructures can produce each day for research purposes (when used ethically) is staggering (Bayer et al., 2020; Gre´goire et al., 2024; Harari & Gosling, 2023; Zachlod et al., 2022).”
Identity development in the digital context
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The Associations of Active and Passive Social Media Use With Well-being: A Critical Scoping ReviewPreprint
Valkenburg, P. M., van Driel, I. I., & Beyens, I. (2021) · doi:10.31234/osf.io/j6xqz · Cited by 58
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“Therefore, researchers have been calling for a more robust approach to tackle this problem (Bayer et al., 2020).”
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“Through online comparisons, people are able to generate benign envy, which is helpful for inspiration [22,31].”
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“43 Thus, we averaged the four items to create a composite social media use variable ( a = 0.57, mean [ M ] = 2.37, standard deviation [ SD ] = 0.85). b C-reactive protein.”
InfluentialA Need for Considering Digital Inequality When Studying Social Media Use and Well-Being
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“…applications where people can interact with others synchronously or asynchronously, where this interaction is often visible to others, and where much of the content is user-generated (Bayer et al., 2020; Carr & Hayes, 2015; Obar & Wildman, 2015; Papacharissi, 2015; Treem et al., 2016).”
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Social Networking Site Use and Loneliness: A Meta-Analysis
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“However, participants were often unable to accurately report time spent on SNSs; hence, they were unable to provide more detailed information regarding their online activities (Bayer et al., 2020).”
BackgroundOn social health: history, conceptualization, and population patterning
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“Undoubtedly, technology is shaping ways in which social relationships are mediated in the current era (Bayer et al., 2020; Kross et al., 2020), which could have implications for social health on a broad scale.”
BackgroundGroenestein, E., Willemsen, L. M., van Koningsbruggen, G. M., Ket, J. C. F., & Kerkhof, P. (2024) · PLoS ONE · doi:10.1371/journal.pone.0308643 · Cited by 84
“The lack of uniformity in definitions and measurement tools may lead to variability in research outcomes and interpretations [8].”
Zhang, R., Bazarova, N. N., & Reddy, M. C. (2021) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/3411764.3445134 · Cited by 57
Social media and close relationships: a puzzle of connection and disconnection
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In Their Own Words: How Adolescents Use Social Media and How It Affects Them
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Critical measurement issues in the assessment of social media influence on body image
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“1 Since social media is becoming a more and more important part of people’s daily life [3], exploring and mining social big data to understand people’s various affective states is significant and meaningful.”
BackgroundVaid, S. S., & Harari, G. M. (2020) · Journal of Research in Personality · doi:10.1016/j.jrp.2020.104005 · Cited by 46
Lemahieu, L., Zwalmen, Y. V., Mennes, M., Koster, E. H. W., Abeele, M. V., & Poels, K. (2025) · Scientific Reports · doi:10.1038/s41598-025-90984-3 · Cited by 44
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No effect of different types of media on well-being
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“Second, we treated missing values as zero in subsequent waves when (1) participants reported not having used a medium or (2) reported that their use remained the same after they had not used a medium in the previous wave.”
MethodRe-start social media, but how?
Dhawan, S., Hegelich, S., Sindermann, C., & Montag, C. (2022) · Telematics and Informatics Reports · doi:10.1016/j.teler.2022.100017 · Cited by 46
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“This severely limits their generalizability and requires constant (re-)invention of self-report scales once the predominant communication technologies—the channels—inevitably change (Bayer et al., 2020 ).”
BackgroundValkenburg, P. M., Beyens, I., Pouwels, J. L., van Driel, I. I., & Keijsers, L. (2021) · doi:10.31234/osf.io/gzu3y · Cited by 40
“The results of the two studies of Beyens et al. (2020, 2021) concur with the observations from several authors who have recently criticized the active & passive dichotomy in SM research (e.g., Bayer et al., 2020; Ellison et al., 2020; Kross et al., 2020; Valkenburg et al., 2021).”
ResultSocietal benefits of river restoration – Implications from social media analysis
Kaiser, N. N., Ghermandi, A., Feld, C. K., Hershkovitz, Y., Palt, M., & Stoll, S. (2021) · Ecosystem Services · doi:10.1016/j.ecoser.2021.101317 · Cited by 38
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“Several communication studies have highlighted that social media has gradually become a central means of mass communication to meet users ’ needs and desires (Bayer et al., 2020; Jenkins et al., 2015; Obar & Wildman, 2015; Phillips, 2008).”
BackgroundThe situation in media and communication research
Schnauber-Stockmann, A., Bayer, J., Harari, G. M., & Karnowski, V. (2024) · Communication Theory · doi:10.1093/ct/qtae021 · Cited by 37
Self-citationComputational personality assessment
Stachl, C., Boyd, R. L., Horstmann, K. T., Khambatta, P., Matz, S., & Harari, G. M. (2021) · Personality Science · doi:10.5964/ps.6115 · Cited by 48
“Social media (SM) has become an integral part of the lives of millions of people around the world (Bayer et al., 2020).”
BackgroundHolt‐Lunstad, J. (2023) · Policy Insights from the Behavioral and Brain Sciences · doi:10.1177/23727322221150204 · Cited by 40
“However, it is challenging for the scientific evidence to keep up with rapid technological changes and the myriad of factors that may have meaningful moderating effects (Bayer et al., 2020).”
BackgroundExploitation–Exploration Model of Media Multitasking
Wiradhany, W., Baumgartner, S. E., & de Bruin, A. B. H. (2021) · Journal of Media Psychology Theories Methods and Applications · doi:10.1027/1864-1105/a000303 · Cited by 38
“…the Internet and social media, provide multiple affordances: novel information, social connection, and mass and rapid communication, to name a few (Bayer et al., 2020 ; Loh & Kanai, 2016 ), and thus, the presence of multimedia devices alone may increase one ’ s propensity to explore, especially…”
Theoretical Foundations of Social Media Uses and Effects
Valkenburg, P. M. (2022) · Cambridge University Press eBooks · doi:10.1017/9781108976237.004 · Cited by 42
Rosič, J., Janicke‐Bowles, S. H., Carbone, L., Lobe, B., & Vandenbosch, L. (2022) · Frontiers in Digital Health · doi:10.3389/fdgth.2022.975557 · Cited by 43
“, status update and private messenger) rather than experiences or behaviors that are communication centered and thus shared across devices, applications, and features (11, 12).”
BackgroundBrown, O., Smith, L. G. E., Davidson, B. I., & Ellis, D. A. (2022) · Acta Psychologica · doi:10.1016/j.actpsy.2022.103650 · Cited by 32
Gugushvili, N., Täht, K., Schruff-Lim, E.-M., Ruiter, R. A. C., & Verduyn, P. (2022) · Psychological Reports · doi:10.1177/00332941221142003 · Cited by 42
“For example, SNS allow people to present themselves (Hollenbaugh, 2021; Seidman, 2013) and communicate with others (Bayer et al., 2020).”
BackgroundEncountering and Correcting Misinformation on WhatsApp
Kuru, O., Campbell, S. W., Bayer, J., Baruh, L., & Ling, R. S. (2022) · Wiley eBooks · doi:10.1002/9781119714491.ch7 · Cited by 35
Self-citationTo use or be used? The role of agency in social media use and well-being
Lee, A. Y., Ellison, N. B., & Hancock, J. T. (2023) · Frontiers in Computer Science · doi:10.3389/fcomp.2023.1123323 · Cited by 34
“Knowing more about how platforms function may be particularly important as “social media” comes to encompass an increasingly broad set of technologies, ranging from conventional feed-based platforms like Twitter to video- and game-based platforms like TikTok and Roblox (Bayer et al., 2020)–each of which presents uniqu…”
BackgroundSelf-citationKarnowski, V., Leiner, D. J., Kümpel, A. S., & Leonhard, L. (2020) · Journalism & Mass Communication Quarterly · doi:10.1177/1077699020940340 · Cited by 27
“Finally, like all research dealing with media behaviors tied to SNSs, this study has a “moving-target problem” (Bayer et al., 2020, p. 485); that is, the tools, platforms, and practices we study change constantly.”
BackgroundHow strong is the association between social media use and false consensus?
Bunker, C. J., & Varnum, M. E. W. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2021.106947 · Cited by 30
Social Media and Mental Health
Meier, A., & Reinecke, L. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780197520536.003.0012 · Cited by 32
Bizzotto, N., de Bruijn, G., & Schulz, P. J. (2023) · BMC Public Health · doi:10.1186/s12889-023-16404-1 · Cited by 33
“Furthermore, as claimed by Bayer and colleagues [67], as social media will continue to iterate, emerging research can extrapolate the findings from one platform to other platforms such as that “even when a platform is decommis-sioned, findings linked to its elements can be compared to future…”
BackgroundScholarship on well-being and social media: A sociotechnical perspective
Ellison, N. B., Pyle, C., & Jessica Vitak, B. (2022) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2022.101340 · Cited by 28
Self-citationRadić, A., Ariza‐Montes, A., Hernández‐Perlines, F., & Giorgi, G. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17082840 · Cited by 34
Are gender differences in the Big Five the same on social media as offline?
Bunker, C. J., Saysavanh, S. E., & Kwan, V. S. Y. (2021) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2021.100085 · Cited by 27
Social media repertoires: Social structure and platform use
Matassi, M., Mitchelstein, E., & Boczkowski, P. J. (2022) · The Information Society · doi:10.1080/01972243.2022.2028208 · Cited by 27
“This type of insight is especially relevant when rapid innovation and diffusion cycles in communication technology (Bayer, Triệu, and Ellison 2020) might see size and composition of social media repertoires vary also relatively rapidly.”
BackgroundThe Inversion Problem: Why Algorithms Should Infer Mental State and Not Just Predict Behavior
Kleinberg, J. M., Ludwig, J., Mullainathan, S., & Raghavan, M. (2023) · Perspectives on Psychological Science · doi:10.1177/17456916231212138 · Cited by 35
“Take the case of content on social media, which of course has itself been the subject of a great deal of research in behavioral science (see, e.g., Allcott et al., 2022; Bayer et al., 2020; Hunt et al., 2018; Neubaum & Krämer, 2017; Vogel et al., 2014).”
Petalas, D. P., Konijn, E. A., Johnson, B. K., Veldhuis, J., de Vaate, N. A. J. D. B., Burgers, C. F., Droog, E., Międzobrodzka, E., Bálint, K., & van de Schoot, R. (2021) · Social Media + Society · doi:10.1177/20563051211035353 · Cited by 31
“This is because SMU is characterized by a range of behaviors such as liking, posting, sharing, following, reacting, commenting, and consuming media-related content via a networking service (Bayer et al., 2020; Jenkins-Guarnieri et al., 2013).”
Who benefits most from using social media, the socially rich or the socially poor?
Pouwels, J. L., Keijsers, L., & Odgers, C. L. (2022) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2022.101351 · Cited by 26
Envy, Social Comparison, and Depression on Social Networking Sites: A Systematic Review
Carraturo, F., di Perna, T., Giannicola, V., Nacchia, M. A., Pepe, M., Muzii, B., Bottone, M., Sperandeo, R., Bochicchio, V., Maldonato, N., et al. (2023) · European Journal of Investigation in Health, Psychology and Education · doi:10.3390/ejihpe13020027 · Cited by 37
“Despite the attractiveness of this hypothesis, the complexity and limitations of the current evidence should not be overlooked [29,43], and it should be noted that depending on the type of envy elicited (e.”
BackgroundHow should we investigate variation in the relation between social media and well-being?Preprint
Johannes, N., Masur, P. K., Vuorre, M., & Przybylski, A. (2021) · Meta-Psychology · doi:10.31234/osf.io/xahbg · Cited by 24
“…media use and the average user’s well-being is close to zero and below any threshold for harm that would require intervention (Appel et al., 2020; Bayer et al., 2020; Dickson et al., 2019; Dienlin & Johannes, 2020; Kross et al., 2021; Odgers & Jensen, 2020; Orben, 2020b; Valkenburg, 2022;…”
BackgroundLi, M., Suk, J., Zhang, Y., Pevehouse, J. C. W., Sun, Y., Kwon, H., Lian, R., Wang, R., Dong, X., & Shah, D. V. (2024) · New Media & Society · doi:10.1177/14614448241285562 · Cited by 24
“Instead of assuming rigid boundaries between platforms, it is important to consider that platforms are interconnected; multiple digital media platforms co-constitute an environment that facilitates or limits citizens’ discursive practices (Bayer et al., 2020).”
The Relationship between Problematic Facebook Use and Early Maladaptive Schemas
Cudo, A., Mącik, D., Griffiths, M. D., & Kuss, D. J. (2020) · Journal of Clinical Medicine · doi:10.3390/jcm9123921 · Cited by 27
“Moreover, it should be noted that social media such as Facebook allows users to post, comment, and like content [52].”
BackgroundSocial media multitasking (SMM) and well-being: Existing evidence and future directions
Xu, S., Wang, Z., & David, P. (2022) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2022.101345 · Cited by 24
The Effects of Social Media Consumption on Adolescent Psychological Well-Being
Fumagalli, E., Shrum, L. J., & Lowrey, T. M. (2023) · Journal of the Association for Consumer Research · doi:10.1086/728739 · Cited by 24
“One problem in interpreting research fi ndings on social media use effects is a lack of consensus on the de fi nition of social media (Bayer, Tri ệ u, and Ellison 2020; Meier and Reinecke 2021).”
BackgroundSocial Media and Adolescent Mental Health
Yue, Z., & Rich, M. (2023) · Current Pediatrics Reports · doi:10.1007/s40124-023-00298-z · Cited by 32
“They began to see social media as online platforms that allow for sharing user-generated content and fostering interaction [18, 19].”
Social media use in the context of the Personal Social Media Ecosystem Framework
Carter, M. C., Cingel, D. P., Ruiz, J. B., & Wartella, E. A. (2022) · Journal of Communication · doi:10.1093/joc/jqac038 · Cited by 27
Momentary motivations for digital disconnection: an experience sampling study
Klingelhoefer, J., Gilbert, A., & Meier, A. (2024) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmae013 · Cited by 21
Adolescents and Trust in Online Social Interactions: A Qualitative Exploratory Study
Colí, E., Paciello, M., Lamponi, E., Calella, R., & Falcone, R. (2023) · Children · doi:10.3390/children10081408 · Cited by 20
“Online adolescents share their thoughts and moods with close friends [17], and at the same time, social media facilitates the emergence of new relationships [18].”
BackgroundBaharuddin, T., Qodir, Z., & Loilatu, M. J. (2022) · Journal of Governance and Public Policy · doi:10.18196/jgpp.v9i2.11474 · Cited by 32
Gu, C., Liu, S., & Chen, S. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.931572 · Cited by 18
“Nowadays, self-esteem has been catching the attention of social media researchers as it is deeply entangled with the social comparison process, playing the role as one of the key psychological phenomena related to social media use (Bayer et al., 2020).”
BackgroundThe interplay between social media use and problematic internet usage: Four behavioral patterns
Chemnad, K., Aziz, M., Belhaouari, S. B., & Ali, R. (2023) · Heliyon · doi:10.1016/j.heliyon.2023.e15745 · Cited by 21
Prototyping for Social Wellbeing with Early Social Media Users
Charmaraman, L., & Delcourt, C. G. (2021) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/3411764.3445332 · Cited by 20
“…these platforms: profle pages require conscious self-presentation in ways that may threaten authenticity; network efects and large audiences may increase feelings of loneliness; social comparison through activity streams can incite envy; and always-on conversations feed the attention economy [6].”
Background
Metadata
- Authors
- Bayer, J. B., Triệu, P., & Ellison, N. B.
- Affiliations
- The Ohio State University (US)
- University of Michigan (US)
- Venue
- Annual Review of Psychology
- Publisher
- Annual Reviews
- Published
- 2020-01-04
- Volume
- 71
- Issue
- 1
- Pages
- 471-497
- ISSN
- 0066-4308 (ISSN-L)
- 1545-2085
- OpenAlex
- W2973059560
- Cited by
- 410
- References
- 161
- Citations by year
- 2026: 65 · 2025: 69 · 2024: 74 · 2023: 65 · 2022: 77 · 2021: 41 · 2020: 19
- FWCI
- 8.94
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Annual Review of Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Communication › Media and Digital Communication
- Social Sciences › Communication › Social Media and Politics
- Keywords
- social media, social networking sites, self-presentation, social networks, social mobilization, social comparison, social connectedness, social interaction
- MeSH terms
- Humans, Interpersonal Relations, Psychology, Social, Social Media
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