“We’re Not Meat Shamers. We’re Plant Pushers.”: How Owners of Local Vegan Soul Food Restaurants Promote Healthy Eating in the African American Community
Abstract
Obesity remains a prevalent public health epidemic, and African American (AA) adults are disproportionately affected by obesity more than any other ethnic group, particularly in the Southern region of the United States. Addressing poor dietary habits is important for improving obesity rates among AAs, but there has been limited research that has focused on specifically developing culturally tailored interventions. With a recent number of soul food restaurants serving exclusively vegan meals opening up across the country to appeal to AAs and others interested in eating healthier soul foods, there is a unique opportunity to explore how these restaurants might impact AA dietary habits. The purpose of this study was to assess how owners of vegan soul food restaurants located in states within the Black Belt region view their roles as promoters of health in their community and to identify strategies that they use to make plant-based diets (PBDs) more culturally appealing in the AA community. In-depth interviews were conducted with owners ( N = 12) of vegan soul food restaurants from seven states. Five themes emerged from the interviews related to (a) the restaurants providing access to vegan meals, (b) restaurant owners educating their customers about vegan diets and healthy eating, (c) using fresh ingredients to make vegan soul foods taste good, (d) addressing limited cooking skills among AAs, and (e) discussing nonhealth reasons to become vegan. The findings indicate there may be future opportunities for health educators to partner with these restaurant owners to improve healthy eating among AAs.
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Recent publications recognize Oldways for designing educational resources with respect to heritage that have led to positive dietary changes in non-Hispanic Black individuals.
“Recent publications recognize Oldways 111 (a nonprofit organization) for designing educational resources (eg, food pyramids, cooking recipes) with respect to heritage (eg, African, Asian, and Latin American) that have led to positive dietary changes in non-Hispanic Black individuals.110,112,113”
From Popular dietary patterns: alignment with American Heart Association 2021 dietary guidance: a scientific statement from the American Heart Association. (2023) · cites this paper as [113]
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- Authors
- Crimarco, A., Turner-McGrievy, G. M., Botchway, M., Macauda, M., Adams, S. A., Blake, C. E., & Younginer, N.
- Affiliations
- University of South Carolina (US)
- University of South Carolina, Columbia, USA
- Corresponding author
- Crimarco, Anthony
- ORCID
- Venue
- Journal of Black Studies
- Publisher
- SAGE Publications
- Published
- 2019-12-27
- Volume
- 51
- Issue
- 2
- Pages
- 168-193
- ISSN
- 0021-9347 (ISSN-L)
- 1552-4566
- OpenAlex
- W2998305833
- Cited by
- 20
- References
- 59
- Citations by year
- 2026: 2 · 2025: 2 · 2024: 5 · 2023: 5 · 2022: 2 · 2021: 2 · 2020: 2
- FWCI
- 1.14
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Black Studies (publishedVersion)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Life Sciences › Agricultural and Biological Sciences › Food Science › Food, Nutrition, and Cultural Practices
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Keywords
- plant-based diet, African American community, obesity, healthy eating promotion, restaurant owners, culturally tailored interventions, dietary habits, cooking skills, Southern United States, Black Belt
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