The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Market-Based Assets and Shareholder Value: A Framework for Analysis
Abstract
The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.
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Citations
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Metadata
- Authors
- Srivastava, R. K., Shervani, T. A., & Fahey, L.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1998-01
- Volume
- 62
- Issue
- 1
- Pages
- 2-18
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2027597802
- Cited by
- 2,357
- References
- 6
- FWCI
- 93.60
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
