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Relationship Marketing in Consumer Markets: Antecedents and Consequences
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Citations
Cites
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Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Understanding customer experience throughout the customer journey
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Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.76.18609 · Cited by 3,336
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
De Wulf, K., Odekerken-Schröder, G., & Iacobucci, D. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.4.33.18386 · Cited by 2,083
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
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A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
Venkatesan, R., & Kumar, V. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.4.106.42728 · Cited by 948
Identifying key factors affecting consumer purchase behavior in an online shopping context
Park, C., & Kim, Y. (2003) · International Journal of Retail & Distribution Management · doi:10.1108/09590550310457818 · Cited by 914
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Reinartz, W. J., & Kumar, V. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.1.77.18589 · Cited by 811
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263341 · Cited by 741
The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
Ball, D., Simões Coelho, P., & Machás, A. (2004) · European Journal of Marketing · doi:10.1108/03090560410548979 · Cited by 572
Reflections on Relationship Marketing in Consumer Markets
Bagozzi, R. P. (1995) · Journal of the Academy of Marketing Science · doi:10.1177/009207039502300406 · Cited by 557
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.02.002 · Cited by 328
Consumer Comfort in Service Relationships: Measurement and Importance
Spake, D. F., Beatty, S. E., Brockman, B. K., & Crutchfield, T. N. (2003) · Journal of Service Research · doi:10.1177/1094670503005004004 · Cited by 208
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions
Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M., & Ganesan, S. (2010) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.02.009 · Cited by 160
Why Do First-Time and Repeat Visitors Patronize a Destination?
Morais, D. B., & Lin, C.-H. (2010) · Journal of Travel & Tourism Marketing · doi:10.1080/10548401003590443 · Cited by 151
Shen, A., & Dwayne Ball, A. (2009) · Journal of Services Marketing · doi:10.1108/08876040910946341 · Cited by 105
Building customer relationships: an inventory of service providers’ objectives and practices
Claycomb, C., & Martin, C. L. (2001) · Marketing Intelligence & Planning · doi:10.1108/eum0000000006109 · Cited by 95
Consumer intentions to engage in s-commerce: a cross-national study.
Bianchi, C., Andrews, L., Wiese, M., & Fazal-E-Hasan, S. (2017) · Journal of Marketing Management · doi:10.1080/0267257x.2017.1319406 · Cited by 68
Factors that affect consumers' cross-buying intention: A model for financial services
Soureli, M., Lewis, B. R., & Karantinou, K. M. (2008) · Journal of Financial Services Marketing · doi:10.1057/fsm.2008.1 · Cited by 66
Building customer equity through trust in social networking sites: A perspective from Thai consumers
Kananukul, C., Jung, S., & Watchravesringkan, K. (2015) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-03-2014-0019 · Cited by 42
A tribute to forty years of top-level marketing research
Hult, G. T. M., & Ferrell, O. C. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0294-x · Cited by 28
Mediating model of brand equity and its application
Raut, U. R., Pawar, P. A., Brito, P. Q., & Sisodia, G. S. (2019) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-04-2019-0021 · Cited by 23
Metadata
- Authors
- Sheth, J. N., & Parvatlyar, A.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 1995-09-01
- Volume
- 23
- Issue
- 4
- Pages
- 255-271
- ISSN
- 0092-0703 (ISSN-L)
- OpenAlex
- W2053583812
- Cited by
- 1,757
- References
- 9
- FWCI
- 55.60
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
