A Figure is Worth a Thousand Words: The role of visualization in paradox theorizing
Open accessAbstract
Visualization (i.e., the use of figures and images to represent findings and conceptual models) is central to theorizing. Yet, by focusing solely on the textual content of papers, analysis has inadvertently marginalized the graphic representations of key ideas. We review the paradox literature not just in terms of what authors have written but also how they have visualized models concisely. An analysis of figures in paradox articles captures the essential role that visuals play in our understanding of competing tensions, leveraging the power of imagery. We explore paradox visually, searching for the figurative materialization of paradox; more particularly, we seek visual signs that render abstract ideas more saliently and concretely. We contribute to paradox theory in three ways. First, we show how visuals constitute the lynchpin between convergent and divergent forces, allowing scholars to simultaneously reinforce and challenge current understanding. Second, we offer a tool for scholars to theorize competing demands based on three key antinomies, or dualities, that define the terrain of research in our field. Third, we reveal the performative effect of figures by identifying the ongoing dominance of certain classes of paradox visuals, which allows us to point to uncharted territories for paradox research.
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Much is known about existing paradoxes but not about their origin and inception.
“Much is known about existing paradoxes but not about their origin and inception; hence, we ask: how do entrepreneurial paradoxes emerge -in this case from the combination of work and play - and how are they navigated over time?”
From From a Hobby to a Business: Drifting through Paradox While the Business Accelerates (2024) · cites this paper as Pradies et al., 2023
The section “Paradox theory: rich in reflexivity, yet blind to the use of visuals” (p. 6 onward) describes extensive research on paradox definitions, dynamics, and responses. But neither that section nor the Discussion passages located in our copy say that little is known about the origin or inception of paradoxes; the paper identifies gaps concerning how paradoxes are visualized instead. (LLM, conf=0.80)
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- Authors
- Pradies, C., Berti, M., Pina e Cunha, M., Rego, A., Tunarosa, A., & Clegg, S.
- Affiliations
- Ecole des Hautes Etudes Commerciales du Nord (FR)
- University of Technology Sydney (AU)
- Universidade Nova de Lisboa, Portugal
- Iscte – Instituto Universitário de Lisboa (PT)
- University of Tampa (US)
- The University of Sydney (AU)
- Corresponding author
- Pradies, Camille
- Venue
- Organization Studies
- Publisher
- SAGE Publications
- Published
- 2023-05-02
- Volume
- 44
- Issue
- 8
- Pages
- 1231-1257
- ISSN
- 0170-8406 (ISSN-L)
- 1741-3044
- OpenAlex
- W4324085830
- Cited by
- 26
- References
- 112
- Citations by year
- 2026: 6 · 2025: 10 · 2024: 6 · 2023: 3 · 2022: 1
- FWCI
- 7.27
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Organization Studies (publishedVersion)
- Repositório do ISCTE-IUL (submittedVersion, other-oa)
- Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) (submittedVersion, other-oa)
- Funders
- National Funds through FCT – Fundação para a Ciência e Tecnologia (National Funds through FCT – Fundação para a C)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Data Visualization and Analytics
- Keywords
- paradox theory, visualization, conceptual model, antinomies, duality
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